Monetize More

APRIL 13, 2023

Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Digiday

JULY 17, 2022

For instance, in 2015, Google introduced a policy meaning advertising inventory on YouTube could only be bought via its own ad tech tools at the expense of arrival demand-side platforms. Google has been at pains to highlight its support of header bidding in Google Ad Manager in recent months.

Header Bidding 79

Header Bidding Ad Server Ad Tech Demand Side Platform 79

Digiday

JUNE 8, 2022

This generic ID resides in the ad server and is sent to the DSP — it has no PII attached to it. Publishers put code on a page for the purpose of creating a wrapper for header bidding, which enables SharedID creation. It supports currency conversion, GDPR, common ID systems, and multiple ad servers.”

First-Party Cookies 68

First-Party Cookies Cookies Header Bidding Ad Tech 68