Digiday

JULY 17, 2022

For instance, in 2015, Google introduced a policy meaning advertising inventory on YouTube could only be bought via its own ad tech tools at the expense of arrival demand-side platforms. Google grievances. What I hear is whenever you use Google tech, you tend to buy more media from Google.

Header Bidding 78

Header Bidding Ad Server Ad Tech Demand Side Platform 78

VideoWeek

OCTOBER 7, 2022

UK Government Plans to Replace GDPR. The UK Government plans to replace GDPR with its own data protection system, culture secretary Michele Donelan told the Conservative Party Conference on Monday. “We We will be replacing GDPR with our own business- and consumer-friendly British data protection system,” Donelan announced. .

GDPR 64

GDPR Cookies Agency Ad Tech 64

Digiday

JUNE 8, 2022

This generic ID resides in the ad server and is sent to the DSP — it has no PII attached to it. However, they still require consent under the EU’s GDPR. launched in 2015 as an open-source header bidding platform to give publishers the ability to handle header bidding on their own websites and apps. What is SWID?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69