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Media Briefing: How publishers are trying to get around the registration wall problem

Digiday

Facebook has turned out to be a strong conversion channel to turn readers into newsletter subscribers and provide publishers with emails from audiences who are new to the site. After clicking the link in the ad, they hit a registration wall that required them to sign up for the Star’s Daily Newsletter to keep reading.

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AdTech Ecosystem: Navigating Trends and Insights 

Smart-Hub

The market goes up because more and more people are interested in a data-driven marketing. It transforms how businesses engage with their audiences and requires technical expertise to navigate. Notable pioneers include Google AdWords, which enabled businesses to target audiences through keyword-based advertising.

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In-Game Advertising and the Metaverse: Q&A With Clearcode and Super League

Clearcode

Companies and agencies are increasingly paying attention to the possibilities of in-game advertising within the metaverse. Just got a couple of follow-up questions about Super League itself. Michael Sweeney: I think another follow-up question there. What’s Super League’s relationship with Minecraft and Roblox?

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The WIR: RTL sees Streaming Growth Alongside Ad Declines, Twitter’s Periscope Resurfaces, and IAB Charts Strong Growth for Digital Video Advertising

VideoWeek

The business reported audience share growth across its TV channels in Germany and France, but despite this TV ad revenues fell by over 16 percent, down from €653 million in Q1 last year to €545 million this year. Snapchat says First Story could reach up to 50 million users in the US daily. percent overall.

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AdNow Review 2021: What Can You Do For Your Native Advertising?

Lemonads

Take a look at their audience profile! AdNow audience profile AdNow can be the best alternative to the Ad Network besides Google Adsense to make money with your blog and, if you have joined AdSense ads, then it will not be a problem to put AdNow ads on your website or blog together with AdSense. What Is Native Advertising?

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TripleLift Review 2021: Advertiser or Publisher? We Got You Covered! (Update 2021)

Lemonads

Since the ads are seen as part of the content and not the usual blinking banners, users actually share these images on social networking sites with the likes of Pinterest and Facebook increasing your audience and getting a higher engagement. Your audience deserves great looking ads. TripleLift has also many Award Winnings!

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Inside Vimeo’s $28M advertising strategy: How Youtube’s artsy, ad-free, alternative is making a dent in the video-sharing landscape.

Ad Beat

2015: The “Interrupted” campaign: In order to highlight their ad-free experience, Vimeo launched a video ad campaign featuring two partners using sign language to communicate with subtitles transcribing their exchange. You can also see the ‘Join’ and ‘Upload’ CTA in the top navigation bar that opens up the same ‘Sign Up’ form.