VideoWeek

MAY 5, 2023

The business reported audience share growth across its TV channels in Germany and France, but despite this TV ad revenues fell by over 16 percent, down from €653 million in Q1 last year to €545 million this year. Read more on VideoWeek.

Advertising 52

Advertising Ad Tech Video Ads Machine Learning 52

InMobi

SEPTEMBER 20, 2021

  You may even catch her doing her best carpool karaoke impression while sitting in traffic.  His strong track record of driving triple digit revenue growth, exceeding client retention goals and inspiring teams uniquely positions him to help InMobi accelerate platform adoption across brands and agencies. She holds a B.S.

Finance 52

Finance Communications Agency Ad Tech 52

Digiday

NOVEMBER 17, 2022

Independent agency Goat this month appointed a new director to lead the U.S. Leveraging its campaign data and customer relationship management system help the agency to ensure these deliverables at a fixed price. “We The London-based social media and influencer agency was founded in 2015 and began its expansion into the U.S.

Agency 64

Agency Impressions Media Entertainment 64

Lemonads

OCTOBER 6, 2020

Since the ads are seen as part of the content and not the usual blinking banners, users actually share these images on social networking sites with the likes of Pinterest and Facebook increasing your audience and getting a higher engagement. Your audience deserves great looking ads. TripleLift has also many Award Winnings!

Native Advertising 52

Native Advertising Advertising Click Through Rate Banner 52

MobileAds

JANUARY 20, 2021

High impressions. According to VentureBeat, mobile video ad spending triples in 2015, where global ad spend on video rise to 71 percent of total mobile ad spend in Q3. Heineken Light reached 54% of audiences — 35 million people — in just three days using video ads on Facebook. Who is your target audience?

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

VideoWeek

JUNE 23, 2023

Google’s text-to-image model Imagen will be used within Omni, allowing Omnicom agencies to develop high quality images using text prompts. “They chase cheap CPMs … However, in the media world not all inventory and not all impressions are equal. This is exactly what this partnership aims to enable.”

GDPR 52

GDPR Cookies Ad Tech Agency 52

Martech

MARCH 18, 2024

Contributor Katie Robbert is the CEO and co-founder with Chris Penn, of Trust Insights, a marketing analytics agency. The data point supplements the narrative around our customers, our audience. A: Chris was the VP of the team I got brought in as the director of at this PR agency. Q: How did you and Chris Penn meet?

Pharmaceuticals 63

Pharmaceuticals Machine Learning Agency Healthcare 63

VideoWeek

JUNE 17, 2022

Most of those lost impressions come from ancillary devices, with 17 percent of ads played via dongles, sticks and gaming consoles being delivered when the TV is off. The Week For Agencies. MSQ Added to Shell Agency Roster. Shell joins Wunderman Thompson, VCCP, and Edelman as Shell’s global agency partners.

Ad Tech 59

Ad Tech Impressions Media Agency 59

Martech

OCTOBER 19, 2023

Marmion has been working with Optimizely since 2015 when she was based at an ecommerce company in Austin, Texas. Aura also breaks up its tests according to audience segments. “We I have an agency I work with in the U.K., She’s also impressed by Optimizely One. We’re running headline tests. We test full-page redesigns.

Marketing 109

Marketing Machine Learning Conversion Rate eCommerce 109

Martech

OCTOBER 18, 2023

Marmion has been working with Optimizely since 2015 when she was based at an ecommerce company in Austin, Texas. ” Aura also breaks up its tests according to audience segments. I have an agency I work with in the U.K., ” She’s also impressed by Optimizely One. We test full-page redesigns.

Marketing 125

Marketing Machine Learning Conversion Rate eCommerce 125

Ad Monsters

OCTOBER 19, 2022

Turning to a Google Certified Publishing Partner like OAO — a full-service, digital ad operations agency that focuses on publisher-side ad operations — for guidance and access to exclusive services. . The solution? As a GCPP, OAO has been authorized to resell both AM360 and its predecessor, DART, since 2006.

Ad Ops 78

Ad Ops Ad Server Demand Side Platform Ad Exchange 78

Single Grain

SEPTEMBER 15, 2020

Ranking well for your target keywords now requires high-quality content that your audience finds genuinely useful. Advanced & Agency Plans: Updated every three days. In 2015, Neil Patel wrote a piece called The Beginner’s Guide to Online Marketing. or “what are some digital marketing agencies in New York?”

SEO 52

SEO Impressions Real Estate Click Through Rate 52

VideoWeek

MARCH 24, 2023

“We are constantly seeking and developing new ways for our audiences to engage with us,” said Lauren Dick, executive director of media and data services at Mail Metro Media. The modernised licence covers iPlayer, BBC Sounds and the BBC website, where the PSB is to make key content available for online audiences.

Media 52

Media Entertainment Ad Inventory Retail 52

Digiday

JUNE 8, 2022

ConnectID only works with Yahoo’s DSP, which provides audience activation for millions and media measurement ranging from traditional display to CTV, programmatic audio and digital out-of-home. In some cases, Neustar builds audiences in an SSP and this ad inventory is purchased via a private marketplace deal. Who should use it?

First-Party Cookies 68

First-Party Cookies Cookies Header Bidding Ad Tech 68

Single Grain

AUGUST 24, 2022

This means that it’s becoming a challenge to find a reputable advertising agency that has the experience and talent to help you create and launch a successful advertising strategy. If you are confused where to begin and looking for help to find the best advertising agency for your brand, you’ve come to the right place.

Agency 59

Agency Advertising SEO Retargeting 59

Single Grain

OCTOBER 14, 2019

billion: Impressive stats, right? Nike’s audience is versatile. So to speak to their target audience in the same language, Nike’s ad campaigns uses a voice to which their consumers are likely to respond. And, yeah, jersey sales were 500% up in 2019 compared to the 2015 World Cup. Related Content: .

Marketing 109

Marketing Fashion Banner Audience 109

VideoWeek

SEPTEMBER 29, 2023

LoopIQ uses purchase data to reach relevant CTV audiences and measure campaign impact on customer spend. Roku will offer Spotify video inventory through its Roku Audience Network, as part of Spotify’s Video Everywhere ad offering. The move adds Spotify’s Video Takeover ads to CTV devices, alongside mobile, tablet and desktop.

Media 52

Media Non-Profit Advertising Ad Tech 52

Single Grain

APRIL 28, 2020

This reduced their cost per lead acquisition by 97% which also allowed them to reach a wider audience with the product. Take the topics that performed well on one channel and repurpose them into a piece of content for another segment of your audience. 3) Anheuser-Busch. Avoid being a faceless brand that caters to “everybody.”

Marketing 141

Marketing Audience Media ROI 141

Paleo AdTech

DECEMBER 10, 2023

Thus, Brian was acquired into WPP and launched on a decade of stellar career wins as he helped invent the modern programmatic agency. His first stop was the Media Innovation Group, a kind of engineering skunkworks within WPP that built technology for the use of its agencies. Would he ever go back to running an agency or holding group?

Ad network 52

Ad network Ad Tech Ad Server Agency 52

Paleo AdTech

APRIL 19, 2022

Thus, Brian was acquired into WPP and launched on a decade of stellar career wins as he helped invent the modern programmatic agency. His first stop was the Media Innovation Group, a kind of engineering skunkworks within WPP that built technology for the use of its agencies. Would he ever go back to running an agency or holding group?

Ad network 98

Ad network Ad Tech Ad Server Agency 98