Clearcode

JULY 3, 2023

Companies and agencies are increasingly paying attention to the possibilities of in-game advertising within the metaverse. In this video interview, Michael Sweeney , Head of Marketing at Clearcode , asked Ann Hand , Chairman & CEO of Super League Gaming , a series of questions about advertising in the metaverse.

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illumin

JANUARY 22, 2024

With the success of the social media phenomenon, marketers continuously utilize Meta in their advertising strategies. Platforms like Meta continue to dominate the social media advertising scene, especially with Facebook rebranding to Meta several years ago in order to better integrate its acquisition of Instagram.

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Automatad Inc.

JANUARY 24, 2022

The Banning Surveillance Advertising Act aims to restrict advertisers from practicing surveillance-based advertising or behavioral advertising. They had already been testing Saga secretly with select advertisers for almost a year. 2021 mostly saw Insider trying to popularize Saga with advertisers. .

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Lemonads

SEPTEMBER 10, 2020

Why should you know about these top 9 best native advertising platforms ? With all these advertising platforms popping up, the biggest question above all is, which should we pick? You can now fully compare each platform in which you’ll find all their offers, pros, and cons for publishers and advertisers!

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MobileAds

JANUARY 20, 2021

Consequently, mobile advertising is significant for brands and advertisers (when it is done right). Its ability to grab a user’s undivided attention; especially fullscreen on mobile is incredibly appealing to advertisers. Advertisers can create beautiful and engaging content with high-quality artwork and compelling copy.

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All About Advertising Law

SEPTEMBER 8, 2017

However, in 2014, as part of its standard pre-installed software packages on its laptops, Lenovo included VisualDiscovery, an advertising software developed by Superfish, Inc. Earlier this week, the FTC and 32 state attorneys general announced that they settled complaints against Lenovo.

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Martech Series

JUNE 2, 2022

He is also the author of O’Reilly Media’s books on Virtual Reality and WebGL: Learning Virtual Reality (2015), Programming 3D Applications in HTML5 and WebGL (2014), and WebGL Up and Running (2012). “Many advisory groups are made up of figureheads,” said David A Smith, Founder and CTO of Croquet.

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Lemonads

MAY 15, 2020

I joined STM in 2014 as a member, wanting to learn more about running paid traffic. Soon after, the 6-week affiliate marketing challenge pilot course was offered by David Savory aka zeno, and I joined up. If you have zero experience running paid traffic, pop traffic is still the cheapest and easiest way to get your feet wet.

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InMobi

MARCH 14, 2022

In light of all of the changes happening around addressability, identity and privacy in mobile advertising, especially on iOS, what does the present and future of retargeting look like? Top Quotes From Maria Retargeting Explained: “Retargeting, which is what we do here at Remerge, is reengaging users through in-app advertising.

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NewProgrammatic

SEPTEMBER 8, 2021

Digital advertising encompasses a wide range of advertising methods. However, opting for popular solutions puts your brand up against a very saturated market. And it might seem like just about anything in terms of advertising has been done already. The percentage of US users using an adblocker grew by 72% since 2014.

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Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. But with Google’s plans to phase third-party cookies out of Chrome in 2023, and Safari and Firefox already blocking them, up to $10 billion of US publisher revenue could be at stake.

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Single Grain

FEBRUARY 17, 2020

It's easier to do than advertising. These days, people want something of value to help them make up their own minds rather than simply being sold a solution (crazy concept, huh?). The Realeyes study found that viewers of branded content were 62% more likely to react positively compared to those who watched 30-second advertisements.

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Single Grain

DECEMBER 6, 2019

If you haven’t already realized it, 2020 may be the year that a lot of people wake up to the dominance of artificial intelligence (AI). 2) Programmatic Advertising. Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Get A Free Consultation. 1 ) Artificial Intelligence.

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Gods of Advertising

MAY 15, 2014

That same year, Miley Cyrus blew up the water cooler by twerking and tonguing her way into adulthood. ” 2014 isn’t even half over and it’s off the chain. Uncategorized anderson Cooper Beyonce Cyrus Don Sterling Jay Z jumping the shark Michael Sam pop culture Selfie sensory overload solange' So last year!

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Advertising to Baby Boomers

JULY 9, 2014

Advertising to Baby Boomers. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 09 July 2014. Your hits go way up – not like if you write about chickens. We do not want to simply slap one key and have our vacation pop up on a screen.

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Advertising to Baby Boomers

NOVEMBER 21, 2011

Advertising to Baby Boomers. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. Since then, gobs of others have popped up. So The Shoe Girl will grow up eventually (I hope). Good To See The Young’uns Catching Up.

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Advertising to Baby Boomers

DECEMBER 20, 2011

Advertising to Baby Boomers. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. This staggered series of posts about entrepreneurs was supposed to be maybe three or four entries – but interesting things are always popping up. Whats Next?

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Advertising to Baby Boomers

SEPTEMBER 18, 2011

Advertising to Baby Boomers. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. The two spots Ive seen open up with a montage (make that a sloppy collage) of standard-issue Love-In stock footage and clips of home movies. 18 September 2011.

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Advertising to Baby Boomers

MARCH 21, 2013

Advertising to Baby Boomers. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. There’s a thinly-veiled chapter in my book ©2005 about the organization and its B2B/B2C advertising. Good To See The Young’uns Catching Up.

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Gods of Advertising

JANUARY 1, 2016

Runners up: Fargo. Right up there was The Unfortunates by Sophie McManus – a novel about wealth and wasted years. Pop culture? In 2014, for better or for worse, we got Miley Cyrus twerking on a “Wrecking Ball.” You have to see it. They won it all last year. The concept of “Selfies” took over the world.

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