Adweek

OCTOBER 19, 2022

Terms like "net zero" and "carbon neutral" are becoming more commonplace in advertising as companies seek to promote their climate credentials. So much so that a recent pop song adopted 120 "green" slogans as lyrics to prove the point.

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illumin

MARCH 5, 2024

Marketers are gearing up for the cookieless mobile era. The digital media scene has had a shake-up since 2024 began. They are instead created by advertising companies and other online platforms for tracking, re-targeting, and ad-serving purposes. Here’s a glimpse of how going cookieless is impacting the mobile world.

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illumin

DECEMBER 1, 2023

If you want to yield the best advertising results, then Programmatic advertising is the most effective way to do it. Programmatic ads do away with “hit or miss” results and are a more reliable and efficient way of advertising. This trend grew in popularity in 2023 and will continue to grow in importance next year.

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Smarty Ads

SEPTEMBER 12, 2023

Amidst the clutter of banner ads, pop-ups, and video interruptions, a new form of digital advertising has emerged, offering a breath of fresh air: native advertising. In today's post-innovation age, the way brands communicate with their audience has evolved dramatically.

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AdExchanger

SEPTEMBER 16, 2022

MFA: Made-for-advertising content. New sites pop up virtually overnight with millions of impressions, sucking up ad dollars and hurting campaign performance, writes Tal Almany, VP of publisher development at Kargo. The post Stop Wasting Your Ad Spend On Made-For-Advertising Publishers appeared first on AdExchanger.

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Digiday

JANUARY 10, 2024

This week’s Media Briefing takes a look at the Global Media Sustainability Framework that the Global Alliance for Responsible Media (GARM) and Ad Net Zero are in the process of creating to measure and report carbon emissions produced from digital advertising. This is a member-exclusive article from Digiday.

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Adweek

NOVEMBER 3, 2022

Over the last decade, publishers' drive to maximize their digital advertising revenues nearly ruined the open web, as the financial incentive to monetize every inch of digital real estate led to a whack-a-mole landscape of pop-ups ads that sacrificed sensible design for the sake of profit.

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Adweek

AUGUST 7, 2023

It led her to the "Discovery" tab, where up popped an image carousel showcasing famous women with numbers written across their body. Trigger Warning: This article contains references to eating disorders In 2018, Jameela Jamil opened Instagram and clicked the "search" icon button. After interacting with that.

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Adweek

JUNE 13, 2022

On a spreadsheet with reams of data on a connected TV campaign, a far-right QAnon-linked broadcaster popped up as a media destination for advertisements, when a media buyer--who requested anonymity with Adweek for this interview--was doing routine auditing.

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Basis

DECEMBER 7, 2023

If you’ve ever clicked on a link like this, you’ve likely found yourself transported to a digital space that looks more like a carnival midway ride than a normal website: ads flashing, inventory refreshing, and call-to-action buttons leading you to other websites with even more pop-up ads. What Is a Made-For-Advertising Website?

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Adweek

FEBRUARY 7, 2023

The snack maker is due to pop up during the Big Game for the sixth consecutive. If you've ever found yourself hand deep at the bottom of a Pringles tin while trying to scrape out the last few tasty morsels of potato chip dust, then consider yourself seen in the brand's Super Bowl 57 ad.

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Digiday

SEPTEMBER 25, 2023

Subscribe: Apple Podcasts • Stitcher • Spotify Advertisers’ aversion to the news seems to be a neverending issue for news publishers. Tales of advertisers’ overly broad keyword blocks continue to pop up, as they did during a live recording of the Digiday Podcast at the September 2023 Digiday Publishing Summit.

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AdExchanger

APRIL 25, 2024

The cookie deprecation drama has turned into one of those cheesy slasher movies where the villain comically pops back up again and again from near-certain death. Marketers and advertisers are rightly tired of this limbo. But at this point it’s clear they don’t have to keep watching.

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Digiday

FEBRUARY 6, 2024

Time for a Super Bowl advertising history lesson: Social media war rooms, football hashtags, memes, and online teasers for TV ads have all had their moments over the years. The pop star has become inextricably linked to the big game this year as a result of her relationship with one of the players in it, the Kansas City Chiefs’ Travis Kelce.

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Digiday

OCTOBER 16, 2023

The crunch of Advertising Week is back — and maybe in true full force for the first time since the pandemic. Early Monday, long queues snaked around the new venue near Penn Station as attendees waited for badge pick-up. Of course, Advertising Week’s venue challenges are nothing new. The delays caused logistical challenges.

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The Ad Tech Blog

JULY 20, 2022

” I 100% believe they will not be up for surgery to implant a chip in their brains, either. Advertisers surely will spend money to keep them in. First, the Metaverse should capture a big enough audience for any advertiser to be interested. traveling without leaving your living room) showing up.

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Brid.tv

FEBRUARY 19, 2024

In recent years, the digital advertising industry has seen major changes in how brands promote themselves. The days of annoying pop-ups are long behind us. And with the primary goal of the new era being the improvement of user experience, it means less intrusive ads and more subtle ways of advertising.

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AdPushup

OCTOBER 20, 2022

Pay Per Click advertising is a key component of online advertising. Your ads will pop up based on a potential customer’s search activity. Your PPC campaign can be used to boost organic SEO placement, drive sales, or advertise new services, while reaching [.].

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Digiday

DECEMBER 6, 2023

Emma Vaughn, head of advertising business development and partnerships, Spotify In 2023, the world went pink in the wake of the release of the highly anticipated ‘Barbie’ movie — so much so that there were even global shortages of certain hues of pink paint. Barbie’ painted the digital world pink, too.

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Digiday

MAY 5, 2024

There is no shortage of cookieless solutions being touted throughout the digital advertising industry – though the jury is still out as to how good of a replacement they’ll be for third-party cookies. But a relatively new option popping up more in conversations is data collaborations.

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Martech

MARCH 11, 2022

Last year Apple and Google decided to make identifier for advertisers (IDFA) an opt-in choice for users and that changed everything for marketers. The result has been a resurgence in more traditional types of ads, like banners, videos and pop-ups. There is still some hope for gaming advertisers though.

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Basis

MAY 24, 2023

And when summer comes around, we’re sure that like us, you’ve no doubt started to wonder: What kind of person would each digital advertising channel be at a cookout? Connected TV Advertising: The Popular One Connected TV hasn't always been popular, but they’ve always been cool. That's Connected TV's older sibling, Video.

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AdvertiseMint

OCTOBER 24, 2023

Definition of Mobile Advertiser An advertiser is an entity, whether an individual, company, or organization, that promotes a product, service, idea, or brand. In the rapidly advancing digital age, a subset of advertisers has emerged: the mobile app advertiser. How In-App Advertising Works for Advertisers?

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AdPushup

APRIL 30, 2023

One of the fast-growing concerns in the advertisement industry is ad injection, which can take multiple forms, from pop-up ads to disguised ads that can blend in the content. According to [.]

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illumin

FEBRUARY 20, 2024

The art of mobile advertising offers huge opportunities and potential to marketers everywhere. Here’s a quick guide on how to step up your mobile advertising game. The digital advertising world is constantly investing and looking for ways to engage with and target consumers – including mobile advertising.

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AdExchanger

JULY 13, 2022

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Corks are popping in Redmond, Washington, home of Microsoft, after news that Netflix selected Microsoft Advertising as the global sales and technology partner for its ad business. Get The Net!

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Advertising to Baby Boomers

MARCH 4, 2021

Bob Hoffman tipped me off in a tweet : Here's something rare: Intelligent people talking about advertising. AdContrarian) March 4, 2021 Why is advertising so unpopular? by Paul Feldwick It has been widely accepted over the last few years that consumers feel advertising is a nuisance. Culled from some surveys : Oh!

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All About Advertising Law

SEPTEMBER 20, 2023

An administrative law judge (ALJ) issued a lengthy initial decision , ruling that Intuit’s advertisement of a TurboTax offering as “free” was deceptive, ordering Intuit to cease and desist future advertising related to “free” claims. The ALJ’s ruling is subject to appeal to the full commission.

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Basis

APRIL 24, 2023

Billboards are one of the oldest advertising formats known to humankind. The first American “large format” billboard made its debut all the way back in 1835, spreading the word about a circus in New York City, and with the first leasing of a billboard in 1867, a cornerstone of the out-of-home advertising industry was born.

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Digital Turbine

JUNE 20, 2022

In this edition of Mobile Monday, we’re covering the popularity of digital advertising through clever ads, the latest monetization methods players and publishers are loving, and mobile gaming accelerating digital gaming growth. Advertising as a whole has become more clever. The difference, however, is in how people are advertising.

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Digiday

MARCH 7, 2024

If data is the oil of the media business, new repositories and refineries are popping up everywhere. Especially when the biggest oil field — third-party cookies — is drying up. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

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Digiday

FEBRUARY 23, 2023

As TV streaming audiences keep growing, so do advertising opportunities on these platforms — particularly as advertisers seek ways to leverage first-party data to reach their target audiences. With 70 million active streamers, Roku has built an ad platform designed to reach a wider TV audience across multiple platforms and devices.

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AdvertiseMint

OCTOBER 19, 2023

Online advertising for business is now a necessity for all entrepreneurs. Do you want to advertise your business online but don’t know where to start? Many small business owners struggle to make online advertising work. But the key is having an effective advertising strategy. Digital advertising is lightning fast.

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Basis

MARCH 7, 2023

Like piling freshly grated parmesan on pasta, dipping pizza in ranch dressing, or pumping extra butter on movie theater popcorn, adding “digital” to out-of-home advertising makes what was already a good thing even better. What Is Digital Out-of-Home Advertising? What’s the Difference Between DOOH Advertising vs. OOH Advertising?

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VideoWeek

AUGUST 24, 2023

On Monday, GroupM, WPP’s media unit, announced plans to exclude Made For Advertising (MFA) websites from campaigns. The move follows the Association of National Advertisers’ (ANA) finding that 15 percent of programmatic ad spend goes on MFA sites, representing 21 percent of total impressions. So how did they end up spending $13.2

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Kevel

AUGUST 25, 2022

monthly users, and in advertising, video ad spend increasing an additional 26% to $49.2B But why is it such an effective way to advertise? Low-quality video content and annoying pop-up videos can hinder the user experience. Why advertisers love video ads. Why users love video ads. Valuable video ad types.

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Smarty Ads

OCTOBER 22, 2021

The pop-up creator even had to publicly apologize for having such a bad idea. Annoying ads and popups are so 2008. Audiences are tired of ads and the bad user experience that they bring. The most common reason why users don't like certain sites is too.

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