article thumbnail

RCPM for Publishers: Will it trump CPMs soon?

Monetize More

With new monetization schemes popping up every day, it can be hard to keep track of which ones are worth your time (and money). You can calculate the revenue made in a CPM deal by multiplying the CPM rate divided by the no. Calculate the fill rate by dividing the total number of ad impressions by the no.

CPM 119
article thumbnail

What Is Programmatic Video Advertising and Why It’s Worth It

Brid.tv

Programmatic video advertising can seem like a scary new territory for beginners. However, it brings many benefits to both publishers and advertisers, and it is definitely worth the learning curve. Let’s dig deeper into what programmatic advertising is, how it works, and how your video business can thrive using programmatic ads.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

12 Quick Approval Ad Networks For 2023 – Jumpstart Site Monetization

Monetize More

Google AdSense AdSense is Google’s flagship advertising product and remains one of the world’s most legitimate and popular ad networks. AdSense comes with many advanced features give you full control and access to thousands of advertisers. Viewdeos Viewdeos helps publishers monetize traffic through video advertising.

article thumbnail

8 best ad networks for small publishers [& fast approval]

Monetize More

This advertising network is quite popular among newbie publishers & their minimum traffic requirements are zero. All you need to do is sign up for an account & then place their ads on your blog. All you need to do is sign up for an account & then place their ads on your blog. RevenueHits.

article thumbnail

In-App Header Bidding: How to make more money with it? [7 Benefits Included]

Monetize More

Imagine global app revenue crossing the trillion-dollar mark once the majority of app publishers harness more programmatic advertising techniques to scale their ad revenue? In-app bidding has been the secret sauce of the 10% of app publishers who are killing it in mobile advertising. What Is In-App Header Bidding? Related Read: [link].

article thumbnail

What is an ad network?

AdvertiseMint

An ad network is a technology platform that serves as an intermediary between publishers and advertisers. Essentially, it aggregates a large collection of ad spaces, or inventory, from publishers and matches it with advertiser demand. Why Are Ad Networks Crucial for Publishers and Advertisers?

article thumbnail

How Publishers Can Prepare For IDFA Deprecation

InMobi

We expect that the proportion of users opting in to user tracking will be low, and consequently, advertisers have a much smaller pool of addressable users on Apple devices. Publishers should experiment with messaging, design, and even timing of the permission pop-up so that they can maximize opt-in rates.