Digital Turbine

JANUARY 24, 2024

This means increased revenue potential for app developers as they tap into a wider pool of advertisers, enhancing fill rates and performance with the brand and performance campaigns across all formats – Interstitials, Rewarded, and Banners.

Fill rate 52

Fill rate Banner Advertising Marketing 52

Monetize More

JUNE 15, 2023

Header bidding has emerged as a game-changer in the digital advertising industry, revolutionizing the way publishers maximize their revenue and advertisers access premium inventory. Ad Exchange also gives publishers access to a large pool of advertisers integrated with Google Ad Manager, higher demand, better CPMs, and more.

Header Bidding 98

Header Bidding Ad Exchange Fill rate Demand Side Platform 98

Monetize More

FEBRUARY 24, 2023

CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. Use this data to make informed decisions about your ad strategy and to continually optimize your RPM rates. CPM CPM or Cost Per Mille is the cost for every 1000 impressions that advertisers interested in your inventory are willing to pay.

CPM 52

CPM Fill rate Impressions CPC 52

Digital Turbine

MAY 1, 2023

Improved fill rates: Google bidding ensures you find the best available ad to fill each of your ad requests. While the shift to bidding continues incrementally with publishers using hybrid model mediation, the benefits of real-time bidding are clear.

Fill rate 98

Fill rate Ad Inventory Impressions Advertising 98

Martech Series

JULY 21, 2022

the innovative developer and operator of the INEO Media Network, a digital advertising and analytics solution for retailers, is pleased to provide the following business update following its fiscal fourth quarter and fiscal year ending June 30, 2022. INEO Tech Corp.

Fill rate 87

Fill rate Retail Impressions MarTech 87

Smart-Hub

NOVEMBER 6, 2023

Programmatic advertising allows brands to accomplish so much: it builds customer loyalty, brings in new customers, and increases reach. It is an important component of any modern company’s advertising strategy. We’re here to give you the information and guidance to make smart advertising choices.

Advertising 64

Advertising ROI Ad Exchange Non-Profit 64

Digital Turbine

AUGUST 31, 2022

While mobile app users are tightening their belts,advertisers are pushing even harder to get those users to selectively spend with them. Cue increasing advertiser budgets to soften that blow – the IAA market is expected to reach $343.5 Billion by 2027, exhibiting a CAGR (Compound Annual Growth Rate) of 20.73% during 2021-2027.

Fill rate 98

Fill rate CPM Audience Advertising 98

Monetize More

FEBRUARY 21, 2023

Publishers tend to use one or both of these Google products to give advertisers access to their ad inventory and monetize it via display ads. AdSense is Google’s ad network where publishers can connect their ad inventory to buyers or advertisers worldwide. Publishers receive 68% of the ad cost paid by advertisers in ad revenue.

Ad Exchange 52

Ad Exchange Fill rate Ad Inventory Demand Side Platform 52

InMobi

DECEMBER 12, 2019

Throughout the Australia-New Zealand (ANZ) region, brands are devoting more dollars to both programmatic and mobile in-app advertising channels. InMobi chose to stick with VAST, as VPAID’s render and fill rates were unsatisfactory for publishers, while advertisers had concerns over viewability and completion rates.

Viewability 52

Viewability Fill rate Advertising Video Ads 52

Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. In the ad tech ecosystem, many publishers and advertisers use ad exchanges, and 994,727 companies use ad exchange software , but few can explain what an ad exchange is. It comes under the programmatic advertising industry.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

Monetize More

MARCH 3, 2023

Google AdSense AdSense is Google’s flagship advertising product and remains one of the world’s most legitimate and popular ad networks. AdSense comes with many advanced features give you full control and access to thousands of advertisers. Viewdeos Viewdeos helps publishers monetize traffic through video advertising.

Ad network 98

Ad network Fill rate Pop-Up Ad Exchange 98

Martech Series

NOVEMBER 18, 2022

Though this is a global phenomenon, it’s highly relevant for the Indian market as a lot of businesses in India rely on advertisements to generate revenue. Deploying Advanced Ads from ViewLift will allow its customers to double their CPMs and fill rate with Google.

Fill rate 96

Fill rate CPM eCommerce Ad Space 96

PubMatic

MARCH 27, 2023

Here are five ways publishers can appeal to brands and do just that: Optimize Mobile Inventory for Brands In a challenging economic environment, brands and advertisers are pushing for budgets to work harder, and for media to be more accountable. In other words, a display-only strategy for brands is not enough.

Click Through Rate 115

Click Through Rate Fill rate Banner Viewability 115

Monetize More

JUNE 2, 2022

Are you a publisher who’s been considering whether to jump on the programmatic advertising bandwagon? With Programmatic Advertising being the hype right now, publishers may find it enticing to go fully automated when it comes to ad auctions, sales, and boosting programmatic revenue. If so, this post is for you. Definition.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

InMobi

APRIL 4, 2019

In-App Programmatic Advertising Explained from A-Z Need programmatic advertising explained to you in layman’s terms? GET REPORT Programmatic Ads: A Definition Anytime you sell or buy digital ads using machines or through any kind of automation, that’s considered programmatic advertising.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

YieldBird

JUNE 14, 2023

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. And can it truly deliver the desired results in an increasingly complex digital advertising environment?

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

YieldBird

JUNE 14, 2023

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. And can it truly deliver the desired results in an increasingly complex digital advertising environment?

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

Digital Turbine

DECEMBER 14, 2022

Publishers that use ad revenue as a means of monetization may wish to capitalize on longer gaming sessions with interactive ad formats and longer format unskippable ads that warrant a higher price from advertisers. Auction analytics are extremely important to advertisers. About Kevin Ford, Senior Marketing Manager at Mintegral.

Fill rate 98

Fill rate Header Bidding A/B Testing Ad network 98

Mediavine

FEBRUARY 8, 2024

We do this by analyzing eCPM , which takes into account fill rate , and CPM, by calendar day. Cyclical trends of the advertising industry. Advertisers realize all of this and do their best to make sure their products end up on your dining room table or that their articles of clothing round out your perfect outfit.

Cookies 84

Cookies Fill rate CPM Advertising 84

Brid.tv

SEPTEMBER 12, 2022

Are you looking to get started with CTV advertising ? If there was ever a right time for publishers to join the CTV advertising market, it is now. If there was ever a right time for publishers to join the CTV advertising market, it is now. hide ] What Is CTV Advertising? How Does CTV Advertising Work?

Advertising 52

Advertising Video Ads Banner Ad Inventory 52

Monetize More

MAY 20, 2023

Similar to AdSense, they provide a 100% fill rate and even work with direct and programmatic partners to generate better ad revenues for publishers. They help publishers with unique ad inventory optimize their ad stack while offering a fixed CPM rate with a 100% fill rate. Click here to sign up for Infolinks 7.

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

Brid.tv

DECEMBER 20, 2022

Mobile apps are often lauded as the best generator of passive income today, especially in terms of in-app advertising. But how does advertising in mobile apps actually work? To help you get started on your app monetization journey, we’ve put together the ultimate guide to in-app advertising for publishers. Table of Contents.

Advertising 54

Advertising CPM Mobile Ads CPC 54

Ad Monsters

MARCH 25, 2024

One such transformative move is Aditude’s recent acquisition of CPMStar , a key player in the gaming advertising space. With programmatic advertising, achieving a near-100% fill rate is efficient, but direct campaigns tend to outperform programmatic in terms of yield.

Ad Ops 59

Ad Ops Cookies Ad Tech Fill rate 59

Automatad Inc.

JANUARY 9, 2024

Video header bidding is a bidding technology that publishers use to sell video ad inventories to advertisers in real-time. It ensures better fill rates by optimizing demands. of publishers agree that video HB increases their fill rate. This way, you can improve the fill rate and, thereby, ad revenue.

Header Bidding 52

Header Bidding CPM Fill rate Viewability 52

Brid.tv

AUGUST 29, 2022

Whether you’re an established CTV provider or you’re just starting, you’ll need a reliable CTV advertising platform by your side. hide ] What Is a CTV Advertising Platform? OpenX Did You Find the Right CTV Advertising Partner? What Is a CTV Advertising Platform? What to Look for in a CTV Advertising Platform.

Advertising 52

Advertising Header Bidding Ad network Video Ads 52

Automatad Inc.

MARCH 20, 2024

Share Tweet Share Significant changes are not new to the advertising industry! vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. CPM is still the popular pricing model used in digital advertising. Because advertisers want ad space with a high viewability rate !

Viewability 52

Viewability CPM Fill rate Impressions 52

Automatad Inc.

MARCH 20, 2024

Share Tweet Share Significant changes are not new to the advertising industry! vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. CPM is still the popular pricing model used in digital advertising. Because advertisers want ad space with a high viewability rate !

Viewability 52

Viewability CPM Fill rate Impressions 52

Brid.tv

APRIL 3, 2023

Table of Contents [ hide ] What Is a Price Floor in Programmatic Advertising? Get the Best RPMs for Your Inventory With Brid.TV’s Dynamic Floor Optimizer What Is a Price Floor in Programmatic Advertising? CPM, only those advertisers who are willing to pay $2.00 If your ad fill rate is low, your price floor is likely too high.

Header Bidding 82

Header Bidding CPM Fill rate A/B Testing 82

Automatad Inc.

OCTOBER 26, 2023

Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it. In simple terms, it’s the art of making money from video advertisements displayed on your website. Instead of ads in a line, this method lets many advertisers compete at once in real-time auctions.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Monetize More

MAY 27, 2022

This advertising network is quite popular among newbie publishers & their minimum traffic requirements are zero. If your blog’s getting a decent amount of traffic from tier–1 countries then partnering with this advertising network will be the best decision you make. With AdCash, publishers get: High fill rates.

Ad network 52

Ad network Fill rate Pop-Up CPC 52

Mediavine

JANUARY 17, 2023

We do this by analyzing eCPM , which takes into account fill rate , and CPM, by calendar day. These data points are heavily influenced by seasonal advertising spend — the times of year in which consumer activity fluctuates cyclically, and when companies are more (or less) likely to deploy their fiscally-planned advertising budgets.

Fill rate 115

Fill rate CPM Advertising Retail 115

Martech Series

NOVEMBER 21, 2022

The new partners will now support Yahoo ConnectID as advertisers and publishers seek a privacy-first solution to driving campaign personalization, performance and measurement. Secondly, advertisers and publishers are beginning to realize the importance of not only preserving addressability, but addressing the non-addressable as well.

Demand Side Platform 84

Demand Side Platform Fill rate Machine Learning Data Management Platform 84

Martech Series

FEBRUARY 14, 2023

This partnership will further establish YouAppi as a leader in programmatic advertising on a global scale. This partnership will enable real-time optimization, maximization of fill rates to prevent inventory shortages, and monetization via a broad range of ad units across mobile apps.

Fill rate 52

Fill rate MarTech Marketing Advertising 52

Monetize More

JUNE 22, 2022

If you’re not new to programmatic advertising, you may know a little about Google AdMob. InMobi is among the biggest mobile advertising platforms exceeding over 1.5 100% fill rate guarantee for publishers’ mobile inventory. Offers a 100% fill rate with interstitial ad targeting. InMobi for Interstitial Ads.

Ad network 52

Ad network Fill rate Banner CPM 52

Mediavine

JANUARY 6, 2022

We do this by analyzing eCPM , which takes into account fill rate and CPM, by calendar day. Both CPM and fill rate are heavily influenced by seasonal advertising spend , when consumer activity increases and decreases cyclically. Consider that your reintroduction to ad revenue by the seasons.

Fill rate 52

Fill rate CPM Advertising Audience 52

Brid.tv

FEBRUARY 26, 2023

These days, publishers are looking for ways to diversify their revenue streams, with many focusing on AVOD (advertising video on demand). Since they are available for both desktop and mobile, publishers gain excellent advertising flexibility. With well-optimized header bidding, publishers increase their fill rate as well.

Header Bidding 52

Header Bidding Banner Ad Inventory Fill rate 52

Lemonads

NOVEMBER 3, 2020

Our RUNative review will not only uncover the potential of its advertising platform with tips, pros & cons but you’ll be fully covered with targeted personalized information for advertisers and publishers! So, if you are an advertiser or a publisher searching for these criteria, you’ve landed in the right spot!

Native Advertising 52

Native Advertising Advertising Banner Affiliates 52