Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. However, what do you do when you can’t use the network to monetize your traffic?

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Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. It comes under the programmatic advertising industry.

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Monetize More

FEBRUARY 24, 2023

RPM is a metric used to determine the total ad revenue a publisher is set to earn for 1000 ad impressions. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. Place ads in high-visibility areas and ensure they do not obstruct the user experience. CPM ads differ from CPC ads.

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Martech Series

NOVEMBER 18, 2022

Test ad networks. Mobile ads. Selling Ad Space. Schedule ads. Control the ad layout. Manage unlimited ads. Though this is a global phenomenon, it’s highly relevant for the Indian market as a lot of businesses in India rely on advertisements to generate revenue. Tracking & Reports.

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Monetize More

FEBRUARY 21, 2023

Publishers tend to use one or both of these Google products to give advertisers access to their ad inventory and monetize it via display ads. AdSense is Google’s ad network where publishers can connect their ad inventory to buyers or advertisers worldwide. AdX is also part of Google Ad Manager.

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Brid.tv

AUGUST 29, 2022

Whether you’re an established CTV provider or you’re just starting, you’ll need a reliable CTV advertising platform by your side. hide ] What Is a CTV Advertising Platform? Yahoo Ad Tech (Formerly Verizon Media) 6. OpenX Did You Find the Right CTV Advertising Partner? What Is a CTV Advertising Platform? PubMatic 7.

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Brid.tv

DECEMBER 20, 2022

Mobile apps are often lauded as the best generator of passive income today, especially in terms of in-app advertising. But how does advertising in mobile apps actually work? And are ads even the best monetization option for your app specifically? hide ] What Is In-App Advertising? hide ] What Is In-App Advertising?

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Digital Turbine

DECEMBER 14, 2022

Publishers that use ad revenue as a means of monetization may wish to capitalize on longer gaming sessions with interactive ad formats and longer format unskippable ads that warrant a higher price from advertisers. Quality mediation partners are essential to maximizing publisher ad revenue.

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Monetize More

NOVEMBER 10, 2022

Step 5: Check your Ad Exchange order and line items to make sure all the active ad units are targeted. Step 6: Check the CPM floors across all ad networks. A high CPM floor could restrict the ability of the lower-paying advertisers to bid for your inventory. autozone) + Ad Exchange/AdSense.

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Smart-Hub

NOVEMBER 6, 2023

Programmatic advertising allows brands to accomplish so much: it builds customer loyalty, brings in new customers, and increases reach. It is an important component of any modern company’s advertising strategy. We’re here to give you the information and guidance to make smart advertising choices.

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SODP

JULY 25, 2023

Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.

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InMobi

APRIL 4, 2019

In-App Programmatic Advertising Explained from A-Z Need programmatic advertising explained to you in layman’s terms? Be sure to download our latest report for insights straight from our leading global mobile in-app ad exchange! With open exchanges or open marketplaces, available ad inventory (i.e.

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Brid.tv

SEPTEMBER 12, 2022

Are you looking to get started with CTV advertising ? For publishers, connected TV is a valuable channel for generating ad revenue. It also supports a wide variety of ad formats. If there was ever a right time for publishers to join the CTV advertising market, it is now. hide ] What Is CTV Advertising?

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InMobi

AUGUST 15, 2018

For the typical mobile app publisher, opening up ad inventory is consistently a top monetization strategy. Close to half of all non-gaming apps and over 80 percent of mobile games leverage mobile advertising in order to increase revenue. To address this increasingly common scenario, many app publishers turn to ad network mediation.

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Lemonads

NOVEMBER 3, 2020

Our RUNative review will not only uncover the potential of its advertising platform with tips, pros & cons but you’ll be fully covered with targeted personalized information for advertisers and publishers! So, if you are an advertiser or a publisher searching for these criteria, you’ve landed in the right spot!

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Brid.tv

SEPTEMBER 30, 2022

The growing popularity of video content that we have been witnessing in recent years has also boosted the popularity of digital video advertising. Although this ad format is generally considered to be effective and engaging, not all video ads are the same. What Are Pre-Roll Ads. Types of Pre-Roll Ads. Learn More.

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Flashtalking by Mediaocean

MARCH 31, 2022

IAB Tech Lab , the digital advertising technical standards-setting body, has announced an update to the ad format guidelines to include Digital Video and Connected TV (CTV) formats. This update accounts for higher resolution, wider screens, and the opportunities for ad interactions in CTV that exist in today’s world.

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Brid.tv

FEBRUARY 26, 2023

These days, publishers are looking for ways to diversify their revenue streams, with many focusing on AVOD (advertising video on demand). However, to achieve a successful video ad monetization strategy, they need to know how to best optimize their ad inventory. With better ad viewability come higher CPMs.

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Lemonads

SEPTEMBER 18, 2020

Our AdsKeeper review will dive through the potential of its advertising platform with all you need to know , covering targeted personalized information for advertisers and publishers! AdsKeeper AI , tracks the behavioral pattern of visitors on different websites, serving the best advertisements, increasing users engagement!

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Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Focuses on ensuring ad quality and preventing malware and ad fraud.

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Brid.tv

FEBRUARY 9, 2023

This is done by finding the appropriate ad monetization platform that connects the publisher of a website/app with advertisers looking to serve their video ads to the publisher’s users. In simple terms, video ad monetization is when publishers generate revenue from the video ad inventory they sell to advertisers.

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Automatad Inc.

NOVEMBER 23, 2023

Here is when advertisers bid to impress your visitors with their ads. SSPs use tons of visitor data to select ads that grab attention and make your audience happy. From giving VIP treatment to your favorite advertisers to controlling the types or frequency of ads, your SSP has your back.

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Brid.tv

DECEMBER 21, 2022

Whatever the case is, if you want your mobile app to provide a stable, reliable revenue stream, you will need to leverage one of the top mobile ad networks. With the right ad monetization network, making money off of your app or content can be easy and stress-free. Choosing a network, however, is a whole different story.

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Monetize More

JUNE 8, 2022

They are also referred to as session RPMs by many ad networks. RPS looks into critical factors impacting site monetization like ad viewability, fill rate, refresh rate, ad density, page speed, etc. Publishers can look into many metrics to dig deeper into ad performance and revenue spikes.

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Lemonads

SEPTEMBER 10, 2020

Why should you know about these top 9 best native advertising platforms ? With all these advertising platforms popping up, the biggest question above all is, which should we pick? You can now fully compare each platform in which you’ll find all their offers, pros, and cons for publishers and advertisers! That’s right!

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Monetize More

FEBRUARY 8, 2023

It allows you to offer your ad space to multiple ad networks, which then bid for the opportunity to place an ad in your content. Pubguru Header Bidding massively increases ad demand available for the publisher’s site. We can hook you up with 50+ ad networks that will give you access to many bidders worldwide.

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Brid.tv

DECEMBER 14, 2022

Mobile Game Monetization Models — How to Monetize Your Mobile Game In-App Advertising In-App Purchases Subscriptions Hybrid Model Monetize Your Game With Brid.TV However, the three most popular ones include in-app advertising, in-app purchases, and subscriptions. In-App Advertising. Let’s jump right into it. Table of Contents.

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Automatad Inc.

DECEMBER 1, 2023

So, to get you started, this article will directly highlight different types of video ads, best practices, and the importance of using different ad formats. Video ads are the best source of revenue, and you should keep it flowing with practical tips and recommendations in this blog. What Is Video Advertising?

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Monetize More

MAY 15, 2023

Place Ads on the “Hot Spots” Assuming that you already have an account with ad networks and ad platforms such as Google Adsense, Google Admanager, and Google Ad Exchange, it is imperative that you know where to strategically place your ads. ’ (the right way ?) How do we do that? Here are some points.

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Brid.tv

JUNE 26, 2023

While the popularity of digital video advertising has skyrocketed in the last couple of years, finding quality demand is still a rather difficult task for publishers. As a result, more and more publishers are looking toward video ad networks as their main ad providers. What to Look for in a Video Ad Network?

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InMobi

JUNE 18, 2019

Many app publishers today struggle to improve the average eCPMs (effective cost per thousand impressions) and ad fill rates they receive from the ads served to their users. This is a critical point, as over 50% of apps monetize through advertising. For example, consider banner-style display ads.

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Digiday

FEBRUARY 15, 2023

Supply-side platforms (what’s left of them anyway) have come a long way since the days of ad network optimization. What was once billed as software that helped publishers make money selling ads, is also now software that can help marketers make money buying ads. These economics are still vital to these deals, of course.

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Clearcode

MARCH 21, 2023

Ad networks were one of the first pieces of advertising technology (AdTech) to be introduced to the online advertising industry back in the late 1990s. Key Points An ad network is a technology platform that operates as a middleman to allow a group of advertisers and publishers to buy and sell digital advertising.

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Monetize More

OCTOBER 27, 2022

You’ll directly receive ad revenue payments once third-party publishers use your H5 games for in-game advertising. Rewarded ads are another H5 games ads variant where users interact with the ad in exchange for in-game rewards like extra lives to continue playing the game.

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MediaFuse

NOVEMBER 14, 2016

With the ever-growing popularity of programmatic sales, ad ops and programmatic ops teams are faced with the enormous task of managing yield efficiently. Ad serving technology has not yet caught up to the growing demands of the marketplace. Impressions filled. Fill rate %. Response Time (header bidding only).

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Brid.tv

JULY 9, 2023

However, to ensure maximum revenue potential, publishers need to find a reliable OTT advertising platform that will supply them with quality ad partners and help them achieve the highest CPMs possible. Table of Contents [ hide ] What Is an OTT Advertising Platform? Google ADX Google ADX Key Features: 2.

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InMobi

AUGUST 7, 2019

In the world of digital advertising, here’s what companies need from their ad ops personnel. When it comes to mobile app ad ops, what’s really required from teams to ensure success? Are you dismissing ads correctly? Do you have project managers that will advocate for ads initiatives with your engineers?

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