More About Advertising

APRIL 21, 2015

Adam&eveDDB, the agency of the year by anyone’s standards in 2014, has kicked off 2015 by landing another big one, UK insurance company Aviva’s ‘global’ account. Advertisers Agencies Creative News adam&eveBBDO Aviva' It’s sold its US business, still the.

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Lemonads

AUGUST 10, 2020

Our AdNow review will dive through the potential of its advertising platform with prices, tips, pros & cons covering targeted personalized information for advertisers and publishers! And publishers can benefit from sponsored content every click and view advertiser content on their website.

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Digiday

APRIL 2, 2023

It’s what happens when any social media or entertainment platform tries to monetize more effectively; executives at Netflix and TikTok have certainly felt the heat, too, following their own advertising pushes. The piece that’s missing is that connection between the community and Twitch itself.

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Paleo AdTech

DECEMBER 10, 2023

Before Krux, Tom co-founded a company called Rapt in the late 1990s, a yield-management optimization platform that sold into supply chain providers before making a hard pivot into advertising, managing publisher inventory by applying the same mathematical principles used for supply chains. That’s the game, just learn fast.

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PubMatic

DECEMBER 20, 2022

TV advertising is undergoing a tectonic shift from programmed to programmatic. Not unlike on the open web – but unlike on linear – advertisers can use programmatic to get scale across connected TV. But flexible CPMs isn’t the only reason TV advertisers are embracing biddable marketplaces, Scaglione said.

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MobileAds

JANUARY 20, 2021

Consequently, mobile advertising is significant for brands and advertisers (when it is done right). Its ability to grab a user’s undivided attention; especially fullscreen on mobile is incredibly appealing to advertisers. Advertisers can create beautiful and engaging content with high-quality artwork and compelling copy.

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Paleo AdTech

DECEMBER 8, 2021

Visual IQ was a pioneer and dominant player in the space of multi-touch attribution (MTA), which is the application of rules and complex models to impression-level data to determine which elements of a campaign contributed how much to the desired outcome.

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Lemonads

AUGUST 18, 2020

Not only you will know everything about Taboola’s outstanding advertising platform , but you will also discover its huge potential and how this will raise your traffic by acquiring more data than ever! Why is Taboola so extraordinary for advertisers and publishers ? There is so much you can earn with native advertising , so.

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Automatad Inc.

JANUARY 29, 2023

So, when publishers and advertisers were losing revenue, were fed up with big players’ monopolies , and needed more efficiency, transparency, and flexibility in programmatic advertising- header bidding was born. Header bidding was conceptualized in 2014 and went mainstream in 2016. The highest bidder will get the impression.

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Digital Remedy

JULY 5, 2023

The OTT/CTV Space is Booming Ad spending on CTV platforms continues with a projected increase of advancements and opportunities in the over-the-top (OTT) and connected TV (CTV) advertising space. 2 CTV’s ability to merge the often separated performance and brand marketing worlds is redefining the digital advertising space as we once knew it.

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Lemonads

SEPTEMBER 10, 2020

Why should you know about these top 9 best native advertising platforms ? With all these advertising platforms popping up, the biggest question above all is, which should we pick? You can now fully compare each platform in which you’ll find all their offers, pros, and cons for publishers and advertisers! That’s right!

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InMobi

JANUARY 6, 2015

The mobile advertising space continues to evolve at breakneck speed and demands agility, adeptness and endurance all at once -- not just to survive the pace of changes, but also to lead them from the front. In 2014, InMobi consolidated its position as an undoubted product & technology thought leader in mobile advertising.

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InMobi

NOVEMBER 12, 2014

Time For Advertisers To Open Up To The Mobile Reality? Although smartphones and tablets have existed as advertising mediums for less than a decade, mobile marketing trends during this period shows a rapid evolution of the advertising landscape. Advertisers spend 17 cents on TV for every hour of consumption by a U.S.

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Paleo AdTech

APRIL 4, 2023

Before Krux, Tom co-founded a company called Rapt in the late 1990s, a yield-management optimization platform that sold into supply chain providers before making a hard pivot into advertising, managing publisher inventory by applying the same mathematical principles used for supply chains. That’s the game, just learn fast.

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InMobi

SEPTEMBER 2, 2016

InMobi , the world’s largest independent mobile advertising and discovery platform, now has partnerships with Placed and NinthDecimal. Through these partnerships, InMobi is placing one more tool in the hands of the advertisers to prove the efficacy and measure the ROI of this medium.”

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All About Advertising Law

APRIL 8, 2015

Last week, the United States District Court for the District of Nevada granted partial summary judgment for the Federal Trade Commission (“FTC”) against Jeremy Johnson and a number of related corporate entities collectively referred to as “iWorks,” offering a glimpse into how the FTC and the courts analyze certain online advertising issues.

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Advertising to Baby Boomers

OCTOBER 25, 2013

Advertising to Baby Boomers. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. Evergreen has an impressive portfolio. Social Media - WOMM - Web Advertising. The New Millennium Tales on The Advertising Educational Foundations Must-Read List.

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All About Advertising Law

SEPTEMBER 5, 2014

Earlier this week the CFPB issued Bulletin 2014-02 , which provides more detailed guidance on the marketing of grace periods and promotional rates for credit cards. If you have any questions about your credit terms or advertising, please contact a member of Venable’s CFPB Taskforce. Avoid Abusive Claims.

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Brid.tv

NOVEMBER 4, 2022

Video advertising has been gaining popularity at an incredible speed in the last decade or so. Video header bidding, then, is a type of header bidding used for video advertisements. Then, several ad exchanges , ad networks, and SSPs place their bids for that impression simultaneously. But why is that so? Google ADX.

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Advertising to Baby Boomers

AUGUST 16, 2012

Advertising to Baby Boomers. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. The problem was that it looked more like a walker, giving the impression that it was medical equipment. Social Media - WOMM - Web Advertising. 16 August 2012.

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Advertising to Baby Boomers

FEBRUARY 13, 2014

Mary Furlong and a slew of impressive sponsors present: The What’s Next Boomer Business Summit For more than a decade, MFA has collaborated with the American Society on Aging (ASA) to present the What’s Next Boomer Business Summit in conjunction with ASA’s annual Aging in America national conference.

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All About Advertising Law

MARCH 26, 2021

” In July 2014, VIP introduced the “Bad Spaniels” toy, pictured below, which mimics the Jack Daniel’s whiskey bottle with some bathroom humor: “Old No. 2 on your Tennessee Carpet,” “43% POO BY VOL,” and “100% SMELLY.” LEXIS 13387 (D.

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Digiday

OCTOBER 3, 2022

Multi-discipline agency Gale was founded by CEO Brad Simms back in 2014, as a research and CRM-driven shop that always was intended to be built upon. There’s a desire and need for marketing and advertising to be quantified not just to show the number of impressions and the reach, but to actually really show incrementality,” said Zhang.

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Ad Beat

SEPTEMBER 25, 2019

In 2014, Zillow bought Trulia, a long-time competitor, for $3.5 Let’s take a look at some of their most prominent advertising campaigns over the years: 2013-2016: “Find Your Way Home”. Let’s take a look at some of their most prominent advertising campaigns over the years: 2013-2016: “Find Your Way Home”.

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All About Advertising Law

AUGUST 27, 2014

Online advertisers and marketers, including lead generators, and their service providers, have long had to contend with scrutiny from the FTC, state Attorneys General, competitors, and customers. And, since 2012, advertisers of consumer financial products and services have had to contend with the CFPB. And, the list goes on.

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All About Advertising Law

JUNE 2, 2015

In 2014, the Supreme Court decided POM Wonderful LLC v. Thus, one strategy regularly employed in defending these advertising cases has been to move to dismiss under the doctrine of primary jurisdiction. Picture by Fruitnet.com (CC BY 2.0). The Coca-Cola Company , 134 S.Ct.

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Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. These publisher first-party IDs can be matched with advertiser-created first-party IDs to find ad placement matches within DSPs or other shared tools. What does it do? Why is it unique?

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Digiday

DECEMBER 19, 2022

million in 2014 to 13.8 This also allows the publication to create a steady revenue stream from subscriptions while still maintaining a large enough audience for ad impressions since the barrier to entry – price – is low for customers. Nuanced paywalls can work with – rather than against – advertiser needs. It’s become vital.

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Ad Beat

JULY 26, 2019

On the marketing front, the company has invested in TV commercials, social media channels, and outdoor advertising since their inception. . 2014 Holiday campaign with Conan O’Brien and Ellen DeGeneres. PayPal (@PayPal) September 15, 2014. Let’s enjoy our money, not worry about it. pic.twitter.com/e5udR8zGBJ.

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All About Advertising Law

OCTOBER 18, 2016

On October 7, 2016, after two years of litigation and a trial, Judge Beth Andrus of the Superior Court of King’s County Washington issued a 59 page opinion resolving claims the Washington State AG had made against the makers of 5-Hour ENERGY® for alleged deceptive advertising in violation of the Washington Consumer Protection Act (CPA).

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illumin

JANUARY 22, 2024

With the success of the social media phenomenon, marketers continuously utilize Meta in their advertising strategies. Platforms like Meta continue to dominate the social media advertising scene, especially with Facebook rebranding to Meta several years ago in order to better integrate its acquisition of Instagram.

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NewProgrammatic

SEPTEMBER 8, 2021

Digital advertising encompasses a wide range of advertising methods. And it might seem like just about anything in terms of advertising has been done already. The bravest attempts at pioneering in advertising, such as Uber’s clever drone campaign , have left the world speechless. Contextual advertising.

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Digiday

SEPTEMBER 8, 2022

Digital advertising feels the impact of the economic downturn. One of the larger trends we followed the past couple of months was the macroeconomic headwinds to digital advertising, which was commonly blamed amongst publishers and platforms as the reason their ad revenue was down in Q2. Digital advertising takes a hit.

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Digiday

APRIL 24, 2023

The second installment in this series, publishing April 27, will dive deep into the results of Digiday’s recent survey of brands and agencies to analyze how advertisers’ preferences for ad options, software, targeting and campaign measurement match up to the platforms’ offerings. For example, I have my Starbucks cup. “And

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Advertising to Baby Boomers

NOVEMBER 27, 2012

Advertising to Baby Boomers. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. Who needs experts when we have famed Soothsayer and advertising gadfly NostraChuckus , who’s been startling the world for years with his mundane prognostications?

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Lemonads

MAY 15, 2020

I joined STM in 2014 as a member, wanting to learn more about running paid traffic. I must have made an impression on zeno during the course, because soon after he recommended me for the role of forum moderator - a role I’ve been in ever since. I’ve been a full-time online marketer since 2006. What is your role there? 14) Why STM?

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VideoWeek

AUGUST 19, 2022

TikTok announced the launch of ‘Shopping Ads’ on Wednesday, the latest addition to its suite of advertising tools, as it continued to invest in its ecommerce capabilities. VidMob launched in 2014 as a marketplace for video ad creation, matching up advertisers with video creatives in order to put together an ad.

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