InMobi

OCTOBER 17, 2014

eMarketer estimates that UK retail m-commerce sales grew by triple digits in 2013 and will post a further 65.6% For instance, advertisers can leverage richer ad formats such as mobile video , in-app full screen ads, interstitials, rich media ads and native ads. Nearly 19% of digital sales and 1.2% jump this year.

Rich Media 52

Rich Media Mobile Ads Retail Ad Inventory 52

InMobi

DECEMBER 28, 2012

Marketers are already beginning to unlock the potential of mobile advertising by pursuing rich media and creating more engaging, immersive ad experiences. The Mobile Media Consumption study also found that 68% of French mobile consumers plan to conduct mobile commerce in the next 12 months, an 11% increase from where we are today.

Rich Media 40

Rich Media Media Agency Advertising 40

InMobi

JULY 15, 2014

Some of the options available now include rich media experiences that leverage user data to create user relevance, mobile videos that create a brand narrative, and native advertising that improves the user experience by seamlessly integrating with content. Engage your prospects through rich creative experiences 3.

Banner 52

Banner Mobile Ads Rich Media ROI 52

InMobi

NOVEMBER 30, 2012

Utilising GSMA Mobile Media Metrics, InMobi has integrated its publisher database with ComScore data, allowing advertisers a mobile-first opportunity to target campaigns by vertical, demographic and audience. Whether it's performance advertising or rich, immersive brand experiences, InMobi provides local expertise at global scale.

Ad network 40

Ad network Mobile Ads Rich Media Entertainment 40

InMobi

NOVEMBER 13, 2012

And now, the US market has officially graduated: With the Consumer Electronics Show (CES) around the corner, the Consumer Electronics Association (CEA) estimates that by 2013, the 100M tablets shipped in the US alone will be almost on par with the number of smartphones- 108M. But which do we love more? More on that in another post!

Electronics 40

Electronics Rich Media Shipping Audience 40

InMobi

AUGUST 21, 2013

THE IMPACT OF MOBILE ON THE TRAVEL INDUSTRY According to e-Marketer, US mobile travel sales will more than triple between 2013 and 2017, totaling nearly $50 billion in 2017. According to Airline IT trends survey 2013, more than 50% of airlines offer flight search, tickets, check-in and boarding pass via mobile.

Marketing 52

Marketing Geo targeting Mobile Ads Rich Media 52

InMobi

APRIL 25, 2013

However, in 2013, Asian Newbies such as Line and Kakao have redefined social networking on mobile. Also, Japan and Korea accounted for higher revenues on Google Play in 2013 than the US, while China is growing rapidly to bridge the gap. This technique helps social apps to build a positive spiral on reviews and other social networks.

Geo targeting 40

Geo targeting Rich Media Communications Audience 40

InMobi

MAY 21, 2013

By the end of 2013, China’s smartphone market is expected to be twice the size of the US market with over 500 million smartphones. Also, rich media ads were by far preferred more to simple banner ads, suggesting that users like to engage with ads that have richer content.

Rich Media 40

Rich Media Banner Mobile Ads Marketing 40

InMobi

JANUARY 3, 2013

Informa Telecoms & Media reports that mobile advertising revenue is expected to touch $12.8 billion in 2013 compared to $8 billion in 2012 with display ads on mobile sites and mobile search contributing substantially. Also, the average age of the mobile user is low allowing advertisers to target a younger age group.

Rich Media 40

Rich Media Mobile Search Retail Mobile Ads 40

InMobi

DECEMBER 30, 2013

2013 was a year where many businesses started to prioritize their effort on emerging services like mobility, cloud and analytics. It’s important to look back at the way businesses were marketing to customers in 2013 and how they can improve in the new mobile year. Let’s take a look at the top mobile trends for 2014.

Marketing 52

Marketing Mobile Ads Communications Rich Media 52

InMobi

JUNE 24, 2012

With tablet sales set to treble by 2013, the influence of mobile on purchasing behavior will only grow. By tailoring creative to be content rich and engaging through rich media, an advertiser can maximize their 'moment' with the consumer and ultimately deliver more effective advertising.

Click Through Rate 40

Click Through Rate Rich Media Entertainment Media 40

Ad Beat

JANUARY 1, 2020

For example, Pond’s, a brand well-known for their healthcare and beauty products, partnered with InMobi to develop the “world’s first face detection augmented reality rich media mobile ad” that delivers a unique, immersive brand experience to customers. .

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

InMobi

DECEMBER 12, 2013

InMobi fielded a survey in Q3 2013 through its global mobile ad network, conducted on-device across both Android & iOS smartphones to understand the consumer behavior around app usage and discovery in Japan. Also, rich media ads were preferred to simple banner ads, suggesting that users like to engage with ads that have richer content.

Mobile Ads 40

Mobile Ads Rich Media Banner Ad network 40

Brid.tv

NOVEMBER 25, 2022

Ad Units Ad Demand Ad Server Supported Devices Outstream Ads Instream Ads Rich Media Ads Yes Yes Web OTT CTV Mobile. Aniview is a video advertising platform founded in 2013. Instead, the platform operates on a revenue share model , meaning that they take a percentage of what their publishers make. Aniview (Video).

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Header Bidding Ad Server Video Ads Ad Exchange 52