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10 things you need to know about mobile marketing

InMobi

As the mobile juggernaut rolls on, fundamental shifts are taking place in the way consumers use mobile devices (moving from feature phones to smartphones) and consume content (rich media, multi screening).

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Mobile Brings it Home for the Holidays

InMobi

Stand Out with Creative Talk of mobile campaigns always brings up the thought of small banner ads on small screens, but today’s creative options go way beyond banners. Engage your prospects through rich creative experiences 3. Brands need the ability to choose from multiple formats to stand out from their competition.

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Get Ready for iOS 7 with InMobi Ad SDK 400!

InMobi

Ever since Apple released iOS 7 Beta 1 on June 10th 2013, developers and non-developers have been upgrading their devices to the new OS. InMobi Ad SDK 400 elevates your apps monetization and user experience by serving a wide range of ad formats rich-media, flexi-orientation interstitials, videos and a whole lot more.

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App Discovery & Download behavior: Why developers can no longer ignore China

InMobi

By the end of 2013, China’s smartphone market is expected to be twice the size of the US market with over 500 million smartphones. Also, rich media ads were by far preferred more to simple banner ads, suggesting that users like to engage with ads that have richer content.

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Nine Mobile Marketing Trends for 2014: The Year of Turning Ideas into Marketing Magic

InMobi

2013 was a year where many businesses started to prioritize their effort on emerging services like mobility, cloud and analytics. It’s important to look back at the way businesses were marketing to customers in 2013 and how they can improve in the new mobile year. Let’s take a look at the top mobile trends for 2014.

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Demystifying Japanese App Download & Discovery Behavior

InMobi

InMobi fielded a survey in Q3 2013 through its global mobile ad network, conducted on-device across both Android & iOS smartphones to understand the consumer behavior around app usage and discovery in Japan. Also, rich media ads were preferred to simple banner ads, suggesting that users like to engage with ads that have richer content.