InMobi

JULY 15, 2014

Some of the options available now include rich media experiences that leverage user data to create user relevance, mobile videos that create a brand narrative, and native advertising that improves the user experience by seamlessly integrating with content. Prove ROI from In-store Purchases Ok, but how do I know it’s working?

Banner 52

Banner Mobile Ads Rich Media ROI 52

InMobi

OCTOBER 17, 2014

eMarketer estimates that UK retail m-commerce sales grew by triple digits in 2013 and will post a further 65.6% For instance, advertisers can leverage richer ad formats such as mobile video , in-app full screen ads, interstitials, rich media ads and native ads. Nearly 19% of digital sales and 1.2% jump this year.

Rich Media 52

Rich Media Mobile Ads Retail Ad Inventory 52

InMobi

APRIL 25, 2013

However, in 2013, Asian Newbies such as Line and Kakao have redefined social networking on mobile. Also, Japan and Korea accounted for higher revenues on Google Play in 2013 than the US, while China is growing rapidly to bridge the gap. Typically, messaging apps in the US focus only on young users that have a lower ROI.

Geo targeting 40

Geo targeting Rich Media Communications Audience 40

InMobi

AUGUST 21, 2013

THE IMPACT OF MOBILE ON THE TRAVEL INDUSTRY According to e-Marketer, US mobile travel sales will more than triple between 2013 and 2017, totaling nearly $50 billion in 2017. According to Airline IT trends survey 2013, more than 50% of airlines offer flight search, tickets, check-in and boarding pass via mobile.

Marketing 52

Marketing Geo targeting Mobile Ads Rich Media 52

InMobi

DECEMBER 30, 2013

2013 was a year where many businesses started to prioritize their effort on emerging services like mobility, cloud and analytics. It’s important to look back at the way businesses were marketing to customers in 2013 and how they can improve in the new mobile year. Let’s take a look at the top mobile trends for 2014.

Marketing 52

Marketing Mobile Ads Communications Rich Media 52