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InMobi crowned the Best Mobile Ad Network

InMobi

After being voted the number one mobile ad network in Malaysia and scooping three MMA Smarties in October for excellence in mobile advertising, we have been given yet another prestigious accolade! At five years old, the InMobi ad network has a global footprint covering 165 markets, reaching 40% of the world's smartphone users.

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Using GPS, Food Delivery Ads Appear When Users Are at Home – Outlook of mobile industry for Korea in 2013

InMobi

According to ‘2012 Mobile ad survey,’ released on February 6 by Korea Communications Commission, the Korean mobile ad market reached KRW 215.9 The core of mobile ad market will be Rich Media which requires users’ active engagement,” said Seung-Yeon Kim. billion in 2012.

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Get Ready for iOS 7 with InMobi Ad SDK 400!

InMobi

Ever since Apple released iOS 7 Beta 1 on June 10th 2013, developers and non-developers have been upgrading their devices to the new OS. The result shows in our data as the InMobi ad network has seen a virtual explosion in the number of ad requests originating from iOS 7 devices. Thats not all!

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Digital is Dead - Long Live Digital

InMobi

Informa Telecoms & Media reports that mobile advertising revenue is expected to touch $12.8 billion in 2013 compared to $8 billion in 2012 with display ads on mobile sites and mobile search contributing substantially. Also, the average age of the mobile user is low allowing advertisers to target a younger age group.

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Nine Mobile Marketing Trends for 2014: The Year of Turning Ideas into Marketing Magic

InMobi

2013 was a year where many businesses started to prioritize their effort on emerging services like mobility, cloud and analytics. It’s important to look back at the way businesses were marketing to customers in 2013 and how they can improve in the new mobile year. Let’s take a look at the top mobile trends for 2014.

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How brands like Panera, KFC, and Pepsi are leveraging mobile ads to attract high-quality customers (and why you should, too!).

Ad Beat

The most popular mobile ad networks come with self-service portals that are designed to drive test campaigns. Google is the main player when it comes to mobile display ads. According to Panera’s VP of Marketing, Scott Nelson , the ad allows customers to “find information fast and push an overall category innovation”.

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Demystifying Japanese App Download & Discovery Behavior

InMobi

InMobi fielded a survey in Q3 2013 through its global mobile ad network, conducted on-device across both Android & iOS smartphones to understand the consumer behavior around app usage and discovery in Japan. In-App Purchases – 37% of smartphone users in Japan have made in-app purchases.