Paleo AdTech

JANUARY 18, 2022

The original idea was simply to automate the manual process of buying and selling inventory on ad networks. Urschel and Green found some success with their auction model for ad networks in the U.K., a smaller market, and eventually signed up 39 ad networks as members of its ad network-only exchange, charging a flat fee.

Ad Exchange 52

Ad Exchange Ad network Non-Profit Ad Tech 52

Digiday

DECEMBER 13, 2022

IPG’s UM has quietly been active in the shopper marketing space since 2013, forming UM Shopper with one employee: Amie Owen. As Chad Engelgau, Acxiom’s CEO , told Digiday last week, everything’s becoming an ad network. And why not?

Media 62

Media Viewability Retail Agency 62

InMobi

OCTOBER 17, 2013

HTML5 based advertisements can only be produced by mobile ad experts like us. About InMobi InMobi is the world’s biggest independent mobile ad company which has built the mobile ad network in 165 countries in 5 years.

Mobile Ads 40

Mobile Ads Food Rich Media Electronics 40

Paleo AdTech

MAY 31, 2022

She was determined AOL avoid a similar fluff in display, so she found Advertising.com, a successful Baltimore-based ad network co-founded by our previous guest John Ferber and his brother Scott. ” He pointed out that since 2001, seven people had been head of AOL’s ad sales group.

Ad network 52

Ad network Ad Tech Media Audience 52

Lemonads

NOVEMBER 17, 2020

For this reason, advertisers, marketers, and even ad networks need to take the right steps to protect their traffic and eliminate deceptive players from the entire ecosystem. Launched back in 2013, FraudShield is 24Metrics’ most powerful creation and it’s widely viewed as one of the best anti-fraud tools you can use in your campaign.

Affiliates 52

Affiliates Ad network Conversion CPA 52

InMobi

DECEMBER 23, 2013

Since August 2013, 13 times more apps have integrated and are live on InMobi Analytics, with this number still growing exponentially. With InMobi Analytics, you can track all important events such as social network shares, level progressions, power ups being used, etc, or set up and track custom events unique to your game.

Ad network 52

Ad network Conversion Rate Conversion Advertising 52

InMobi

DECEMBER 6, 2013

InMobi named Best Ad Network in the UK InMobi was awarded the title of Best Advertising Network for the third year in a row at the ME Awards 2013, presented by Mobile Entertainment. for multiple awards and acknowledgements that have come our way. We’re ecstatic to announce the following awards.

Ad network 52

Ad network Entertainment Advertising 52

All About Advertising Law

JANUARY 24, 2014

As of January 1, 2014, California law requires operators of websites and online services to publicly disclose how they respond to “do not track” (dnt) signals, though the exact requirements vary depending on whether an entity is a first party ( e.g., web publisher) or third party ( e.g., ad network). Background.

Ad network 63

Ad network Advertising 63

InMobi

JUNE 17, 2013

To do this we are launching a series of blog posts that provide a behind-the-scenes look at some of our efforts to tackle the challenges of creating a world-class ad network. Earlier this year our passion for innovation was given a nod from MITs Technology Review, listing InMobi as one of the Top 50 Disruptive Companies for 2013.

Ad network 40

Ad network 40

Ad Monsters

FEBRUARY 13, 2023

Beginning with an internship in ad operations at a small ad network, it was only a short time before she became the ad operations lead. where she has combined her experience into a role that manages programmatic, paid media ad operations, and tagging & trafficking. She is currently at JPMorgan Chase & Co.,

Ad Tech 105

Ad Tech Media Ad Ops Ad Server 105

InMobi

SEPTEMBER 10, 2013

Ever since Apple released iOS 7 Beta 1 on June 10th 2013, developers and non-developers have been upgrading their devices to the new OS. The result shows in our data as the InMobi ad network has seen a virtual explosion in the number of ad requests originating from iOS 7 devices.

Rich Media 52

Rich Media Banner Ad network Video Ads 52

All About Advertising Law

OCTOBER 8, 2019

They argued that if an operator tells app stores, investors, advertisers, ad networks and others that their service is a good way to reach children, it constitutes constructive knowledge at the very least.

Education 40

Education Ad network Audience Advertising 40

InMobi

MARCH 21, 2013

As InMobi has developed in size and stature - particularly over the past year, we have also grown in sophistication through continuing to evolve and improve the services that support the smooth running of our ad network. Advertisers understandably want as much detail as possible to make sure their campaign is seen by their targets.

Advertising 40

Advertising Ad network 40

Lemonads

SEPTEMBER 18, 2020

AdsKeeper is one of the fastest-growing native content ad networks similar to other native ad networks like MGID , Taboola , RevContent , but let ’s see what they can offer you by making the difference! That’s right, but let’s discover more about AdsKeeper’s Company !

Native Advertising 52

Native Advertising Advertising CPM Pop-Up 52

Lemonads

OCTOBER 18, 2020

By partnering with the best push ads networks , media buyers and other marketers can reach more engaged audiences and increase their chances of success. In-page push traffic ads emerged at the beginning of 2020. Here are our picks for the top ad networks of 2021.

Ad network 52

Ad network Affiliates CPC CPA 52

InMobi

DECEMBER 30, 2013

2013 was a year where many businesses started to prioritize their effort on emerging services like mobility, cloud and analytics. It’s important to look back at the way businesses were marketing to customers in 2013 and how they can improve in the new mobile year. Let’s take a look at the top mobile trends for 2014.

Marketing 52

Marketing Mobile Ads Communications Rich Media 52

InMobi

JANUARY 3, 2013

billion in 2013 compared to $8 billion in 2012 with display ads on mobile sites and mobile search contributing substantially. Informa Telecoms & Media reports that mobile advertising revenue is expected to touch $12.8

Rich Media 40

Rich Media Mobile Search Retail Mobile Ads 40

Lemonads

SEPTEMBER 10, 2020

Nativo helps with content creation with assistance Nativo Pros for Publishers: Genuine native advertising network Easy installation High quality and engaging inventory Unlike other ad networks, clicking the ad content won’t get redirected to another page. You’ve heard that right!

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Ad Beat

JANUARY 1, 2020

The most popular mobile ad networks come with self-service portals that are designed to drive test campaigns. Google is the main player when it comes to mobile display ads. According to Panera’s VP of Marketing, Scott Nelson , the ad allows customers to “find information fast and push an overall category innovation”.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

InMobi

JULY 29, 2013

We are publishing this issue immediately after the Cannes Lions 2013 event the largest gathering of creative and advertising professionals across the globe. Starting in 2012, Mobile Lions was introduced as a category to recognize the fact that mobile advertising has come of age.

Ad network 40

Ad network Advertising 40

InMobi

DECEMBER 12, 2013

InMobi fielded a survey in Q3 2013 through its global mobile ad network, conducted on-device across both Android & iOS smartphones to understand the consumer behavior around app usage and discovery in Japan.

Mobile Ads 40

Mobile Ads Rich Media Banner Ad network 40

Lemonads

NOVEMBER 12, 2020

To help you understand and succeed with this type of traffic, we’ve put together a pop-under ads guide that explains this type of traffic and its benefits. Plus, we’ll also cover the best pop ad networks for affiliates of all levels. What Are Pop-Up Ads? Without further ado, let’s get started!

Pop-Up 52

Pop-Up Affiliates Ad network Fill rate 52

Lemonads

FEBRUARY 9, 2021

Despite the fact that all stakeholders have different goals, one thing that advertisers and publishers have in common is the needt for a reliable ad network. There are dozens if not hundreds of options to choose from, some of which specialize in a few different types of traffic while others offer a huge collection of ad formats.

Ad network 52

Ad network Affiliates CPM Pop-Up 52

Paleo AdTech

DECEMBER 10, 2023

Omar and his team looked at the ad business and realized that targeting data could be more valuable than media, so they founded BlueKai with a mission: We do not sell ads. Its media agnosticism allowed it to partner with behavioral and other ad networks, including Datalogix, which bundled media with its data product.

Cookies 52

Cookies Audience Data Management Platform Banner 52

Paleo AdTech

FEBRUARY 7, 2023

Omar and his team looked at the ad business and realized that targeting data could be more valuable than media, so they founded BlueKai with a mission: We do not sell ads. Its media agnosticism allowed it to partner with behavioral and other ad networks, including Datalogix, which bundled media with its data product.

Cookies 56

Cookies Audience Data Management Platform Banner 56

Single Grain

APRIL 25, 2022

Dive Deeper: * 22 Alternative Ad Networks for Best PPC Conversions in 2022. * A Simple Hack to Combine Facebook Ads and Google Ads. * How This E-commerce Store Doubled Its Revenue Using Our Facebook Ads Advice. Ignite Visibility was launched in 2013 as a full-service digital marketing agency.

Agency 52

Agency Marketing A/B Testing ROI 52

InMobi

AUGUST 5, 2013

Furthermore, marketers are grappling with the explosion of digital channels for consumers to interact with brands. In this scenario, advertisers need to adopt a mobile advertising strategy that engages customers with relevant content at the right time.

Advertising 52

Advertising Ad network Media Marketing 52