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Report: 2013 New Business Social Media Survey

Fuel Lines

The 2013 New Business Survey was sent by e-mail and made available by link online, to small to midsize agencies on January 2, 2013. This isn’t a scientific study, but it does however provide an indication of their beliefs, feelings and perceptions regarding agency new business and social media trends for 2013.

Media 264
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Theoretical Physics Prepared Jonathan Roberts for a Career in Ad Tech

Adweek

Before joining About.com in 2013, the University of Oxford academic spent more than a decade as a researcher, making dark matter predictions for the Large Hadron Collider at CERN and. Thanks to his background in theoretical physics, Jonathan Roberts may be one of the few people alive who can credibly claim to understand ad tech.

Ad Tech 240
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Why Doritos Is Evolving Its Long-Standing ‘Bold’ Brand Platform

Adweek

Having introduced the platform "For the Bold" in 2013 with its first global campaign, the PepsiCo-owned snack brand will evolve the line to become "For the Bold. Doritos is introducing a new brand platform to reach a multi-generational audience with the beginning of a global campaign that will help it redesign the meaning of "bold."

Audience 272
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Adnatomy: How Upwork Created a Zombie CEO for Its Musical Campaign

Adweek

Freelancing platform Upwork started out as Elance-oDesk in 2013, but it took a dead CEO to bring the company to the forefront of the talent marketplace economy. The campaign, "This is How We Work Now," by agency Alto, features a dead-but-resurrected CEO, Jack, who sings to his employees to shake it up and make up.

Agency 235
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Intuit Puts TurboTax and QuickBooks Creative Accounts Into Review

Adweek

In the midst of tax season, TurboTax is putting its creative account up for review, potentially ending a 10-year relationship with Wieden+Kennedy Portland, which has serviced the account since winning a review in 2013. Similarly, Quickbooks could be closing the door on a five-year relationship with TBWAChiatDay, which won the account in 2018.

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Making the Business Case for Creativity

Adweek

The freelancing platform had been around since 2013, but it didn't have wide recognition in the industry. Upwork had an awareness problem. Along came agency Alto with a creative idea based on the fact that the old ways of working were dead, using a zombified CEO to drive home the point. This Is How We.

Agency 226
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‘Empowerment Over Shame’: thredUP’s Revamped Fashion Footprint Calculator Aims to Inspire

Adweek

As it's done every year since 2013, secondhand clothing platform thredUP released its 2023 Resale Report this week. Compiling data from independent consumer surveys and its own brand partners--which include labels like Kate Spade, J.

Fashion 238