InMobi

OCTOBER 17, 2013

Article: [link] - Bullet points - Korean Mobile Advertisement Market Since more than 50% Koreans have started to use smartphones, the mobile ad market is rapidly growing as well. According to ‘2012 Mobile ad survey,’ released on February 6 by Korea Communications Commission, the Korean mobile ad market reached KRW 215.9

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InMobi

SEPTEMBER 2, 2013

Smartphones shipment will cross 1 billion in 2014 Smartphones will outship feature phones for the first time in 2013 Mobile devices rule media consumption Mobile traffic is moving fast, ad-spend to mobile is not Mobile apps have left the mobile web far behind Multiscreening is on the rise Rich media drives consumer engagement Mobile display ads are (..)

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Rich Media Mobile Ads Banner Marketing 52

Advertising to Baby Boomers

SEPTEMBER 22, 2015

Traipsing every which way today… Baby Boomers Not Fans of Mobile Ads September 21, 2015 … Baby Boomers have solid smartphone adoption, at 64.4% of mobile phone users this year … Baby boomers also had a highly negative response to mobile ads. were interested in receiving ads on their phone at all.

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Marketing Mobile Ads Advertising 65

InMobi

SEPTEMBER 27, 2012

The latest mobile ad innovations today are those that leverage the interactivity and feature functionality of the device theyre on. Weve put together a demo of what could be possible as early as 2013. In this example the ad itself uses the camera features of the iphone and social sharing on facebook.

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InMobi

JULY 15, 2014

You are walking into your neighborhood mobile phone store when you are served a mobile ad for $100 off the Samsung Galaxy S5 along with directions to a nearby retail location. That is the unique power of mobile to deliver the right message to the right person at precisely the right moment.

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InMobi

OCTOBER 17, 2014

of all retail sales in the US in 2014 will come from mobile devices. eMarketer estimates that UK retail m-commerce sales grew by triple digits in 2013 and will post a further 65.6% Mobile commerce will account for a substantial share of total UK retail e-commerce in the coming years—27.0% Nearly 19% of digital sales and 1.2%

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InMobi

DECEMBER 30, 2013

2013 was a year where many businesses started to prioritize their effort on emerging services like mobility, cloud and analytics. Tablets and smartphones are more popular than desktops and mobile devices have surpassed desktops in enabling people to do more on the internet regardless of physical location.

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Marketing Mobile Ads Communications Rich Media 52

InMobi

MARCH 12, 2013

Eileen McKay, InMobi's Regional Sales Manager in the Pacific Northwest sounds off on the trends she sees developing as we close Q1: Could it be that 2013 is finally going to be the year for brands to finally take the plunge and deeply embrace mobile marketing? I believe 2013 will see hugh strides in this area.

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InMobi

SEPTEMBER 18, 2012

Our very own Rob Jonas VP,MD EMEA & Global Business Operations took to the stage in front of 400+ delegates to represent InMobi on a panel looking at "What's Holding Back Mobile Ad Spend?". We look forward to seeing you at DMEXCO 2013!

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InMobi

AUGUST 21, 2013

THE IMPACT OF MOBILE ON THE TRAVEL INDUSTRY According to e-Marketer, US mobile travel sales will more than triple between 2013 and 2017, totaling nearly $50 billion in 2017. Mobile sales will account for almost 30% of digital travel sales. billion in 2016 on digital advertising which includes both online and mobile.

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Marketing Geo targeting Mobile Ads Rich Media 52

InMobi

JANUARY 5, 2015

It enables creative expression without the need for complex formats like touchable or shakeable mobile ads. With Video ads, brands will convey the traits they want to be associated with, explain their offerings, and drive greater engagement. Opportunities in developed markets will continue to rise with increasing adoption.

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InMobi

JANUARY 26, 2017

2016 was a breathtaking year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile.

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Marketing Viewability Real Estate Mobile Ads 52

InMobi

DECEMBER 12, 2013

InMobi fielded a survey in Q3 2013 through its global mobile ad network, conducted on-device across both Android & iOS smartphones to understand the consumer behavior around app usage and discovery in Japan. Interestingly, 34% of survey respondents discover via mobile ads.

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InMobi

MAY 21, 2013

Last year, China was declared as the world leader in iOS and Android device activations and more recently, it broke a new world record in smartphone penetration by surpassing the total number of 321 million mobile phones active in the US. App usage statistics for china are also a tad higher than in the US, as is evident from the data below.

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InMobi

JANUARY 3, 2013

Informa Telecoms & Media reports that mobile advertising revenue is expected to touch $12.8 billion in 2013 compared to $8 billion in 2012 with display ads on mobile sites and mobile search contributing substantially.

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Lemonads

NOVEMBER 17, 2020

Launched back in 2013, FraudShield is 24Metrics’ most powerful creation and it’s widely viewed as one of the best anti-fraud tools you can use in your campaign. Even though more than one device may be using the same network, chances are that each user will see a specific set of ads tailored to his or her browsing experience.

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Clearcode

SEPTEMBER 11, 2023

Who Can Benefit From Building a DSP and How AdTech Companies Advertisers and Ad Agencies Key Features of a Demand-Side Platform (DSP) Main Challenges When Building a DSP How Can You Design and Build a DSP? Examples of Clearcode-Built DSPs Kanary NEST SITO Mobile Ad Banker Case Study What Is a Demand-Side Platform (DSP)?

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InMobi

NOVEMBER 11, 2013

When China surpassed the US in terms of smartphone shipment volume in Q1 2013, it was evident that the comfortably ruling mobile market of the US was facing fierce competition. At InMobi, we see China as only a part of a bigger opportunity of the Eastern mobile markets as a whole – China, Japan, Korea, Hong Kong, Taiwan, and SEA.

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InMobi

SEPTEMBER 5, 2014

Mobile advertising has also emerged as an important discovery channel, with 20% of respondents reporting they discover new apps via mobile ads App Preference The fragmentation of social media is very much driven by the diverse needs of consumers. Our research shows that not all apps have the same appeal.

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Communications Brand Awareness Mobile Ads Audience 52

Advertising to Baby Boomers

JULY 22, 2015

From a recent article somewhere: With more boomers using their smartphones as their primary devices for accessing the Internet, mobile ads are a surefire way to get their attention. I thought not a few years ago: 04 November 2013 Smartphones & Tablets, Apples & Oranges … Advertising on smartphones? I think not.

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Single Grain

AUGUST 24, 2022

Social media accounts for 33% of the total digital ad spend in 2022. Mobile ad spending will reach $156 billion by 2023. 92% of Facebook’s total ad revenue comes from mobile advertising. It was founded in 2013 by founder Tom Casano to remove the struggles of generating high-quality traffic, leads and sales.

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