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How brands like Panera, KFC, and Pepsi are leveraging mobile ads to attract high-quality customers (and why you should, too!).

Ad Beat

According to a recent study , mobile ads start triggering an emotional response in consumers in less than half a second, pointing to how brands must develop a “one-second strategy” for their creative and media-buying efforts. Why does mobile advertising work for brands? Source: inmobi. Source: inmobi.

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?Brands, unwrap your holiday season gift!

InMobi

of all retail sales in the US in 2014 will come from mobile devices. eMarketer estimates that UK retail m-commerce sales grew by triple digits in 2013 and will post a further 65.6% Mobile commerce will account for a substantial share of total UK retail e-commerce in the coming years—27.0% Nearly 19% of digital sales and 1.2%

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How To Build a Demand-Side Platform (DSP)

Clearcode

Who Can Benefit From Building a DSP and How AdTech Companies Advertisers and Ad Agencies Key Features of a Demand-Side Platform (DSP) Main Challenges When Building a DSP How Can You Design and Build a DSP? Examples of Clearcode-Built DSPs Kanary NEST SITO Mobile Ad Banker Case Study What Is a Demand-Side Platform (DSP)?