The Human Cost Of Google’s Ad Empire
Ad Monsters
JUNE 12, 2025
They built the exchange and their ad network (GDN), and by around 2013, they found themselves as the buyer, seller and measurement partner for a significant share of internet advertising. Back then, people talked about “the Big Three” as AOL, Yahoo and MSN, which is hard to believe now. To Google’s credit, they executed well.
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