Martech

SEPTEMBER 26, 2022

That has translated to immense success for startups like Robinhood, which reached almost 1 million users in 2016. Most fintech success stories rely on mobile technology, but 61% of consumers won’t return to a mobile site they had trouble accessing. Trading apps are abundant today. That’s important because 29.3

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MNTN

DECEMBER 12, 2023

If you want to capitalize on this trend and target your audience base with engaging content, you must find quality CTV inventory. Here’s everything you need to know about Connected TV inventory. App Owners App owners like Netflix and Roku operate the platforms that deliver the content directly to your viewers.

Advertising 52

Advertising Demand Side Platform Ad Inventory Banner 52

Automatad Inc.

APRIL 25, 2024

Video advertising refers to using video as a format to serve engaging ads that deliver a short brand message to the audience. Publishers can create video ad spaces on their websites and sell them to advertisers through various programmatic means or direct deals. Video ads on mobile are easier to share than on desktop.

Video Ads 52

Video Ads Advertising Viewability ROI 52

Brid.tv

JUNE 19, 2023

Why You Should Include OTT TV in Your Streaming Offer Launch Your OTT Service With Brid.TV OTT (over-the-top) refers to video content delivered over the internet through streaming technology — OTT devices. You Might Also Like: OTT vs. CTV – What Makes Them Different? and maximize your revenue.

Video Ads 52

Video Ads Ad Inventory Audience 52

illumin

OCTOBER 4, 2023

Eric Haggstron, an eMarketer forecasting analyst, says that “advertising in a cookie-free mobile app environment where users spend much of their digital time is complicated and difficult. They’ve made it relatively easy to target audiences at scale in an in-app environment.” And should you be as well?

Media 52

Media Geo targeting Display Advertising Audience 52

Brid.tv

DECEMBER 29, 2023

Here are some reasons why advertisers end up with ineffective video ads and what they can do to prevent this. Table of Contents [ hide ] How to Prevent Ineffective Video Ads Improve Audience Targeting Retargeting Change Your Method Find Reliable Analytics Avoid Low-Quality Inventory Upgrade Your Creatives Fix Your Landing Page Invest More!

Video Ads 67

Video Ads A/B Testing Retargeting Conversion Rate 67

AdvertiseMint

SEPTEMBER 22, 2023

The crucial metric to consider is the click-through rate (CTR). This article will discuss what CTR means for your TikTok ad campaign. We will also discuss what you can consider a good CTR for your TikTok advertising campaign objective and how to improve your CTR. What is CTR for TikTok Ad Campaigns?

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Click Through Rate Video Ads Impressions Audience 52

Martech

SEPTEMBER 20, 2023

In November 2022, Channel99 debuted with a free mobile app and the promise of a full platform to follow. “It connects with your CRM. The aim is to provide visibility into reach, engagement and conversion, thus uncovering efficiencies and inefficiencies in marketing investments. ” Verification pixel technology.

Cookies 88

Cookies Viewability Audience Marketing 88

AdvertiseMint

AUGUST 25, 2023

Are you curious about how to share TikTok videos on Facebook? Sharing your TikToks on Facebook allows you to combine TikTok’s youthful energy and Facebook’s wide user base. Let’s walk you through the simple steps to share your TikTok videos on Facebook. First, open the TikTok app.

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Brid.tv

JUNE 19, 2023

Why You Should Include OTT TV in Your Streaming Offer Launch Your OTT Service With TargetVideo FAQ What Is OTT TV? OTT (over-the-top) refers to video content delivered over the internet through streaming technology — OTT devices. You Might Also Like: OTT vs. CTV – What Makes Them Different?

Video Ads 40

Video Ads Ad Inventory Audience 40

AdvertiseMint

AUGUST 30, 2023

Do you want to know how influencer marketing Instagram works? Instagram allows influencers to connect with their audiences personally, and businesses tap into this dynamic for their marketing campaigns. Influencer marketing can be a smart solution if you want to run an ad campaign on Instagram. Why Instagram?

Marketing 52

Marketing Audience Brand Awareness Communications 52

RevX

FEBRUARY 6, 2022

The exponential rise in mobile devices and apps over the last few years has made app marketing strategies a top priority for marketers. Statistics also suggest that in 2023, mobile apps will generate a whopping over $935 billion in revenue through paid downloads and in-app advertising.

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Retargeting Non-Profit Conversion Audience 52

MNTN

AUGUST 12, 2022

Harvard Business Review covered a few of the reasons why this might be happening in a new analysis. But what will Amazon’s Thursday Night Football audience look like? The Who, What, When, Why, and How of Digital Marketing for Law Firms – At its core, marketing is about connecting with clients in the right place at the right time.

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Audience Marketing Retail Advertising 98

InMobi

MARCH 30, 2022

If you are not reaching consumers where they are and making it easy for them to buy at their convenience, then you’re missing out. Here’s why. That may seem like a lot, but it pales in comparison to mobile. In fact, over 35% of all time spent with media will be devoted to mobile.

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Retail Media Audience Marketing 52

Brid.tv

DECEMBER 23, 2022

The mobile app industry is booming, and it is not predicted to slow down anytime soon. In fact, the current global revenue in the app market exceeds $430 billion. If you’re in the process of developing a mobile application and want to generate revenue from it, you will need to learn how to monetize an app first.

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A/B Testing Video Ads Mobile Ads Banner 52

Automatad Inc.

OCTOBER 26, 2023

As a publisher, monetizing your content through advertising is crucial for sustaining your online presence and generating revenue. However, the challenge lies in delivering ads that enhance the user experience rather than alienate the audience. It provides the essential capital to maintain and grow digital spaces.

Pop-Up 52

Pop-Up Banner Video Ads Real Estate 52

InMobi

MARCH 15, 2023

As Indonesia begins to witness a spike in shopping, traveling, and festive activity; brands begin to flood all channels competitively in an attempt to reach the shopper, grab their attention, and leave an impact. We know you want your brand to beat that rush to rise during the Ramadan Rush. What does this mean for your brand?

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Entertainment Shipping Advertising Audience 52

Monetize More

DECEMBER 29, 2022

So, you’ve decided to venture into programmatic video. You’re making a smart decision that will help you reach new audiences and get your content seen by more people. In this post, we’ll go over some important tips you need to know to improve video programmatic health in 2023.

Viewability 52

Viewability Video Ads Audience A/B Testing 52

Brid.tv

SEPTEMBER 12, 2022

Are you looking to get started with CTV advertising ? It reaches wide audiences and allows for precise targeting. It also supports a wide variety of ad formats. Before we talk about CTV advertising and why you should leverage this channel, you might be wondering what connected TV is in the first place.

Advertising 52

Advertising Video Ads Banner Ad Inventory 52

Martech

AUGUST 3, 2022

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. My answer to her also sums up why you should care about this article. Why I like it.

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Education Communications Audience Brand Awareness 105

Monetize More

MAY 23, 2023

As the gaming industry continues to grow at an unprecedented rate, in-game advertising has emerged as a powerful tool for publishers, allowing them to capitalize on their audiences while delivering value to brands. RTB ads are also highly targeted, which means that they are more likely to be relevant to the player.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Brid.tv

SEPTEMBER 9, 2022

With the popularity of video content continuously growing, publishers and broadcasters are constantly looking for new ways to reach audiences worldwide. If you ask us, CTV is here to stay. It is a great way for broadcasters to reach cord-cutting viewers and keep up with the latest trends. Launch a CTV App With Brid.TV

Video Ads 52

Video Ads Audience Ad Inventory Ad network 52

InMobi

SEPTEMBER 2, 2020

What do the very best mobile ad creatives look like, and what kinds of results can they drive for in-app marketing campaigns? Why targeted audiences should see customized mobile ad creatives. Why targeted audiences should see customized mobile ad creatives.

Mobile Ads 52

Mobile Ads Conversion Rate Real Estate Food 52

MNTN

JUNE 24, 2022

That’s why we created this roundup of the top headlines from this week, so you can see it all in one place. will reach pre-pandemic levels this year. will reach pre-pandemic levels this year. Marketers need to comprehend which data is significant and which they should scrap and discard.

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Marketing Viewability eCommerce Media 97

InMobi

JUNE 12, 2020

With most voters still wary of large public gatherings and facing the lingering effects of the pandemic, mobile is the ideal platform as consumption continues to grow over the past many months. For example, a weather app can provide location information, while a social media app often provides basic demographic information.

Advertising 52

Advertising ROI Cookies Audience 52

AdvertiseMint

NOVEMBER 7, 2023

Why Are Ad Networks Crucial for Publishers and Advertisers? By aggregating ad space from multiple publishers, ad networks allow advertisers to reach broader audiences across various platforms with ease. They help publishers monetize their content, maximizing ad revenue through access to a range of ad formats.

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Ad network Pop-Up Ad Space Ad Inventory 40

Basis

OCTOBER 9, 2023

Think back to the last time you registered for a webinar or downloaded an e-book or whitepaper. Had you been actively searching for material around its themes? Was it recommended to you by a colleague? Or were you roaming the web and a business ad persuaded you to register or download right there in the moment?

Marketing 67

Marketing Rich Media Audience Education 67

InMobi

MAY 4, 2020

For context, first consider the broader shift that made users today spend more time on mobile (and, by extension, apps) than on any other screen. But mobile apps cannot replicate the intuitive large screen experience of watching videos. alone, brands can be confident of reaching them over digital TV.

Viewability 52

Viewability Audience Entertainment Mobile Ads 52

RevX

MAY 5, 2022

Why do we need transparency in mobile advertising? The world of mobile programmatic moves quickly and has numerous moving parts. At its core, it is about empowering advertisers and publishers through automation. What kind and extent of transparency should I ask for, and which metrics matter for what? is assessed.

ROI 52

ROI Demand Side Platform A/B Testing CPM 52

Monetize More

OCTOBER 6, 2022

Rewarded ads are advertisements that reward users for watching or clicking ads within a game or app in exchange for an in-game reward, such as more lives or more in-game currency (stars, coins, hearts, etc). You’re watching a game, and an ad comes on asking if you’d like to watch a video to gain coins or extra lives or something.

Video Ads 52

Video Ads Ad network Click Through Rate Ad Exchange 52

Smart-Hub

OCTOBER 5, 2022

At SmartHub, we are also constantly thinking about how to make our platform the most effective and useful for our clients. That’s why the new version SmartHub 2.0 If you haven’t already switched to the version SmartHub 2.0, you should at least think about it. In-app video. 76% of U.S.

Banner 40

Banner Advertising Video Ads Rich Media 40

Martech

FEBRUARY 9, 2022

Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. Identify and prioritize your software requirements and the key capabilities you’ll need from the new system. What are our goals?

Marketing 97

Marketing SEO Machine Learning ROI 97

Martech

FEBRUARY 3, 2022

But deciding whether or not your company needs a marketing automation platform calls for the same steps involved in any software adoption, including a comprehensive self-assessment of your organization’s business needs, staff capabilities, management support and financial resources. Do you have a sophisticated social media presence?

Marketing 96

Marketing SEO Machine Learning ROI 96

Brid.tv

JUNE 5, 2023

For publishers looking to expand their earning potential through live streaming , we decided to ease the search by creating a list of the best live streaming platforms in 2023. Another reason why professionals should opt for a premium streaming service is that commercial streaming platforms often have their support channels overwhelmed.

Header Bidding 52

Header Bidding Audience Education Video Ads 52

Lemonads

DECEMBER 6, 2020

Have you been searching and wondering what CPI, Cost per Install truly means? In mobile marketing having clear acquisition, metrics is crucial for successful planning, and this is why we'll explore the meaning of various costs in user acquisition to clear up your thoughts. What does this mean?

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Ad network CPM CPC Banner 52

NewProgrammatic

MARCH 15, 2022

This is because search advertising is one of the most effective ways for digital marketers and brands to reach their audiences in a precise and efficient way. Although the most common type of search ads is the search text ads, other types of search-based ad formats are also available. Search Tiles Ads (eg.

Search Advertising 52

Search Advertising CPC Header Bidding Audience 52

InMobi

DECEMBER 21, 2020

For a deep dive into the latest in video marketing on mobile devices and apps, be sure to download your copy of our 2020 Mobile Video Advertising Trends Report today! mobile phones). The current state of in-app video ad spending beyond user-generated content like Instagram Stories. between 2017 and 2018.

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Advertising Video Ads Viewability Click Through Rate 52