InMobi

SEPTEMBER 2, 2021

and many states had begun to ease restrictions first put in place in 2020. we surveyed over 2,000 adults across the country in August using InMobi Pulse , InMobi’s mobile market research solution. In addition, 50% of consumers shopping Consumer Direct and Online Only are likely to shop using a retail mobile app.

Retail 52

Retail Mobile Ads Communications Audience 52

RevX

SEPTEMBER 13, 2021

In the past couple of years, fintech has become a lot like mobile gaming. And growth marketers in mobile gaming are not like other growth marketers. I recently asked Rovio COO Kieran O’Leary what mobile growth experts at brands can learn from the mobile gaming space. “I billion, 50% more than all of 2020.

Mobile Ads 52

Mobile Ads Marketing CPM Finance 52

InMobi

MAY 5, 2022

Addressability and identity are some of the hottest topics in the world of digital advertising today. But what do we mean when we talk about addressability, and how should the broader digital advertising ecosystem be thinking about and approaching identity? Why Addressability Matters Consumers now spend 4.5

Advertising 52

Advertising Ad Inventory Audience Cookies 52

NewProgrammatic

APRIL 28, 2022

The first BNPL platforms emerged in 2005, but only in the last few years have they become quite important for the e-commerce industry. In this article, we’re taking a closer look at how brand-safe programmatic advertising solutions can help your business get more exposure with BNPL platforms… even if you’re not there.

Advertising 94

Advertising Brand Awareness Audience Conversion 94

InMobi

DECEMBER 14, 2021

This is a guest post brought to you by InMobi in collaboration with MoEngage Ever since the pandemic hit in 2020, it significantly affected various industries across the globe. While categories like travel and hospitality and micro-mobility suffered, banking and finance , as well as E-commerce and gaming, saw an unprecedented surge in usage.

Marketing 52

Marketing Retail Entertainment Food 52

VideoWeek

JANUARY 20, 2023

million new subscribers in Q4 2022, the streaming giant revealed in its earnings call on Thursday – its first since launching an ad-supported tier at the end of the year. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won.

Ad Tech 98

Ad Tech Media Cookies Audience 98

Digiday

SEPTEMBER 22, 2022

Publishers had to be on high alert following the second quarter, which brought with it decreased advertising revenue and fewer commerce transactions. Everyone I talk to at pubs and partners we work with, it’s like, ‘Yeah, I think Q4 should be better again like it always is.’ A lot of retail media networks come into play.

Media 56

Media Cookies Conversion Rate Affiliates 56

VideoWeek

JUNE 9, 2023

Top Stories YouTube Primetime Channels Lands in Germany YouTube continued its advance into TV territory with the launch of Primetime Channels in Germany, marking the service’s first international expansion since its US launch in November 2022. The firm has been exploring a sale since 2020.

Agency 52

Agency Media Ad Tech eCommerce 52

VideoWeek

APRIL 28, 2023

In this week’s Week in Review: AI delivers for WPP, TF1 sees ad sales fall, and Samsung Ads builds a clean room. Top Stories BBC Chairman Steps Down while PAC Questions Corporation’s Sustainability Richard Sharp, the chairman of the BBC, has resigned from his post today following a row over his relationship with ex-PM Boris Johnson.

Agency 52

Agency Non-Profit Ad Exchange Media 52

Single Grain

DECEMBER 24, 2019

If you sell a physical product, listing it on Amazon should be a part of your overall marketing strategy no matter where your primary store is. Another part of that strategy should be paying for advertising on the platform. 4 Amazon Ads Trends You Can’t Ignore in 2020. Trend #1: Amazon Will Be More Pay-to-Play.

CPC 90

CPC Shipping Video Ads Retargeting 90

InMobi

AUGUST 4, 2021

Omnichannel retail, where customers have multiple options to buy from a particular brand or retailer, has long been an industry buzzword, but an omnichannel strategy has become a necessity during the Covid-19 pandemic and its many disruptions to business as usual. Why Do Brands and Retails Need an Omnichannel Approach?

Retail 52

Retail Shipping Mobile Ads Media 52

Single Grain

JUNE 26, 2020

This post on effective SEO techniques has been refreshed for 2020. Design for Mobile First. These things push organic listings further down the SERPs, resulting in fewer organic clicks and (conveniently for Google) an increased need for online retailers to invest in paid listings. Optimize for Voice Search.

SEO 145

SEO A/B Testing Click Through Rate Conversion 145

VideoWeek

OCTOBER 20, 2023

There has been an unprecedented decline in the TV advertising market,” Habets told a press conference at MIPCOM. But that is why we are pivoting so much on building Joyn and our other digital assets. He added that the digital business should offset the TV decline “in two to three years time”.

Ad Tech 52

Ad Tech Media Agency Retail 52

Single Grain

JULY 20, 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. Still, if you aren’t familiar with programmatic advertising, this term may sound a bit daunting to you. If so, here’s what you should know. Why it is beneficial for brands.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Single Grain

FEBRUARY 12, 2020

Knowing the latest customer service trends is a good first step to understanding how to improve the overall experience that people have with your business this year and beyond. 6 Customer Service Trends You Can't Ignore in 2020. 6 Customer Service Trends You Can't Ignore in 2020. First, let’s talk about paid advertising.

Machine Learning 98

Machine Learning Communications Media Retail 98

Single Grain

JUNE 5, 2023

Online advertising statistics can help you execute and manage a much more effective digital marketing campaign. In this article, we will dive into the world of online advertising, including general online advertising, video advertising, social media advertising, and more. from 2020 to 2027. billion by 2028.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

MARCH 16, 2020

You may like or dislike digital advertising, but no matter what you think, you will still find it on the next webpage you browse. As advertising trends evolve, we marketers have become much smarter. Here are the seven top digital advertising trends that every marketer should know in 2020.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Single Grain

JULY 25, 2023

Facebook Ads statistics play a key role in optimizing your ad campaigns and staying ahead of the competition in the advertising landscape. So it’s no wonder Facebook has remained relevant, globally dominating the online advertising space. This highlights the continued significance of Facebook as a key advertising platform.

Click Through Rate 52

Click Through Rate Impressions Audience Ad Audience 52

Automatad Inc.

MARCH 2, 2022

Retail sales for the holiday season in 2021 grew by 16.1% Cookieless Advertising. The digital advertising landscape has always been under fire for using consumer data to track their activity on the Internet to serve targeted ads. Identity resolution has become the no. 1 Challenge in the Programmatic Ecosystem.

Retail 52

Retail Advertising Machine Learning Cookies 52

Single Grain

NOVEMBER 10, 2020

82% will browse on mobile even while they’re in a physical store, looking for reviews or deals even before speaking with a sales associate. 82% will browse on mobile even while they’re in a physical store, looking for reviews or deals even before speaking with a sales associate. In other words: Online or offline?

Marketing 98

Marketing Pop-Up Retail Retargeting 98

VideoWeek

OCTOBER 7, 2022

The TiVo owner first announced the move in February and received board approval in August. This is not the first time the newspaper industry has faced charges of this nature; in 2011, phone hacking at Rupert Murdoch-owned News of the World precipitated advertiser boycotts that forced its closure. Top Stories.

GDPR 64

GDPR Cookies Agency Ad Tech 64

Lemonads

OCTOBER 30, 2020

Affiliate marketing has carved out a place in the digital advertising industry because it has helped thousands of renowned brands increase sales and fuel their growth. One of the keys to success for affiliates is the ability to use multiple channels to promote an advertiser’s products or services.

Affiliates 52

Affiliates Healthcare Education Electronics 52

Single Grain

NOVEMBER 24, 2020

they hadn't “legally obtained their consent to use their data for targeted ads”), that should serve as a cautionary tale for all business owners and marketers. they hadn't “legally obtained their consent to use their data for targeted ads”), that should serve as a cautionary tale for all business owners and marketers.

Marketing 64

Marketing GDPR Shipping Fashion 64

VideoWeek

AUGUST 19, 2022

TikTok announced the launch of ‘Shopping Ads’ on Wednesday, the latest addition to its suite of advertising tools, as it continued to invest in its ecommerce capabilities. VidMob launched in 2014 as a marketplace for video ad creation, matching up advertisers with video creatives in order to put together an ad. Top Stories.

Media 52

Media Ad Tech Agency eCommerce 52

Single Grain

DECEMBER 23, 2019

Google released 18 updates in Google Ads in the last quarter of 2019 alone, while Bing made four changes in Microsoft Advertising in the whole year. As for Microsoft, they've been testing AI-powered recommendations in their Advertising Editor. 10 PPC Trends You Can't Ignore in 2020. 10 PPC Trends You Can't Ignore in 2020.

Machine Learning 96

Machine Learning Video Ads Conversion SEO 96

Digiday

NOVEMBER 20, 2022

For this report Digiday+ Research surveyed 388 industry professionals at organizations including agencies, brands, retailers and publishers to uncover how they’re currently using data-driven personalization and natural language processing — and how they plan to incorporate the technologies in the future. General Mills. IPG Media Lab.

Marketing 62

Marketing Retail Ad Targeting Conversion 62

Single Grain

JULY 19, 2019

Marketing is all about testing, which is why SEO A/B split testing tops our list for 2019. . NOW UPDATED! This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down.

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

OCTOBER 11, 2019

Although it’s true that more and more people are happily going online for all their shopping needs, it’s also true that in 2019, e-retail sales accounted for just 14.1% If we were to believe that retail is dead, then we should be spending all of our money doing online ads and guiding people to our website.

Pop-Up 101

Pop-Up Marketing ROI Banner 101

Single Grain

JULY 19, 2019

Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), NOW UPDATED! This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

APRIL 28, 2020

This post about the best digital marketing campaigns you can learn from has been updated with fresh examples for 2020. We put together this list of 31 of the most dynamic digital marketing campaigns that increased company ROI and added value to their customers – and we explain why they work. 1) Mobile Monkey. 1) Mobile Monkey.

Marketing 141

Marketing Audience Media ROI 141

Martech

FEBRUARY 25, 2022

B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. Here is our list, which is organized alphabetically and not in any order of importance. Acoustic Campaign (via Acoustic). Target customers.

Marketing 116

Marketing Manufacturing Communications Healthcare 116

Single Grain

DECEMBER 6, 2019

UPDATED FOR 2020! Today, these innovative digital marketing trends are among the top priorities for most business owners in 2020. Today, these innovative digital marketing trends are among the top priorities for most business owners in 2020. And why wouldn’t they be? Every business is threatened.”.

Marketing 145

Marketing SEO Conversion Audience 145

Single Grain

SEPTEMBER 3, 2019

billion by 2020 in the U.S. Content marketing gets 3X more leads than paid search advertising. Content marketing is the preferred strategy of smart marketers because it avoids the drawbacks of traditional, paid advertising : Which I’m sure you already know if you’re reading this, so let’s get to the point. Takeaway Tip.

Marketing 106

Marketing SEO Banner Audience 106

Basis

APRIL 6, 2023

The TikTok era of social advertising marches on. Moving way beyond its roots as a forum for lip-syncing and dancing teens, this short-form video app has blown up the model of what a social network can be, and it is increasingly a must-buy for a growing number of advertisers. Its worldwide user base has increased by 80% since 2020 (465.7

Advertising 72

Advertising Education Media Marketing 72

Basis

APRIL 6, 2023

The TikTok era of social advertising marches on. Moving way beyond its roots as a forum for lip-syncing and dancing teens, this short-form video app has blown up the model of what a social network can be, and it is increasingly a must-buy for a growing number of advertisers. Its worldwide user base has increased by 80% since 2020 (465.7

Advertising 52

Advertising Education Media Marketing 52