Martech Series

AUGUST 31, 2022

Marketing Technology News: Liveplex Launches Web 3.0 People are now seeking more personalised experiences from brands that target their specific needs. The study identified that most people spend time during the workday researching high-consideration purchases such as financial products, holidays, appliances and luxury goods.

Marketing 85

Marketing SEO MarTech Communications 85

VideoWeek

AUGUST 30, 2023

One company leaning into this opportunity is Inrupt, a data business co-founded by Tim Berners-Lee, best known as the creator of the World Wide Web. Inrupt creates products based around Solid, an open source web decentralisation project also led by Berners-Lee, which seeks to change the ways data is stored and shared on the internet.

Media 52

Media Manufacturing Impressions Conversion 52

Martech Series

JUNE 29, 2022

Marketing Technology News: GoDaddy Introduces Web Hosting Plus to its Lineup of Products. Employees are delivered personalised insights via their own dashboard, which are then anonymised and aggregated to give team and company leaders insights into overarching trends and key areas to focus on, while protecting individual privacy.

MarTech 82

MarTech Conversion Marketing Communications 82

VideoWeek

JUNE 20, 2022

The UK government earlier this year announced its plans to legislate against the hordes of cookie banners and pop-ups which are prevalent across the modern web – but it didn’t say exactly how it planned to do this while still getting users’ permission to drop cookies. Theoretically, this is a big difference for the UK.

Cookies 64

Cookies First-Party Cookies Pop-Up Banner 64

Martech Series

FEBRUARY 8, 2023

“Backed by the power of the full Vonage Communications Platform, we will continue to innovate our conversational commerce application to meet customers’ evolving needs, with embedded commerce capabilities to drive more engaging, personalised experiences from anywhere, on any channel.”

Conversion 76

Conversion Communications Manufacturing eCommerce 76

Martech Series

SEPTEMBER 2, 2022

Marketing Technology News: Liveplex Launches Web 3.0 A third (36%) also predict that influencer marketing campaigns using Augmented Reality (AR) will dominate social commerce strategies by 2024, and (30%) believe AI powered conversation and personalisation within influencer marketing campaigns will also be a leading trend.

Marketing 95

Marketing ROI eCommerce Fashion 95

VideoWeek

MAY 23, 2022

In October 2020, Google launched Google Analytics 4 (GA4), the newest iteration of its publisher-facing tool for measuring web traffic and behaviour. But one key change is that GA4 is built for both web and app data, as opposed to Universal Analytics which was web focused. The Pros and Cons.

Machine Learning 52

Machine Learning eCommerce Advertising Conversion 52

Nick Burcher

NOVEMBER 4, 2012

The OfficeMax tradition is returning for Christmas 2012, allowing you to ElfYourself into a personalised Christmas message by simply uploading a photo and designing an Oddcast powered Christmas Elf greeting. Indeed, a major premise behind many viral initiatives is this idea of personalisation of content. The way of the web.

Media 96

Media Advertising Marketing 96

Nick Burcher

NOVEMBER 30, 2012

Personalisation can turn videos into viral gold. I talk about this in Paid Owned Earned (discussing the success JibJab have had through allowing people to create personalised videos) and whilst Office Maxs ElfYourself is still the king in this area, a genuine 2012 competitor may have just emerged - Gangnam Style Yourself! SeventySeven.

Media 99

Media Advertising Marketing 99

Banner Flow

APRIL 1, 2022

Personalise with your employees. These can demonstrate engagement levels, lead to increased web traffic and even conversions – with a clear way to measure them. Personalise with your employees. Any object within an ad made in a CMP is editable, which suits A/B testing, while personalisation is also possible.

Media 52

Media Advertising A/B Testing Conversion 52

SODP

JANUARY 28, 2021

LiveRamp, with its neutral, interoperable solutions, is at the center of the move towards a trusted ecosystem, and a free, open web.

Cookies 52

Cookies Audience Advertising Marketing 52

Nick Burcher

OCTOBER 26, 2011

Toyota Social Network racer app - personalised Facebook racing game. The Social Network Racer course is then personalised using the players Facebook data - the course surroundings display photos, status updates, images from Liked Pages and so on: Social Network Racer course personalised using my Facebook data. Ryan Fitzgibbon.

Media 79

Media Advertising Marketing 79

TechCrunch Ads

MAY 16, 2022

states and European countries which suggests that web users in Colorado and the U.K. states and European countries which suggests that web users in Colorado and the U.K. “RTB is the biggest data breach ever recorded,” argues the ICCL. and 197 billion times in Europe every day.”

GDPR 63

GDPR Non-Profit Ad Targeting Advertising 63

VideoWeek

JANUARY 19, 2023

Some companies have tried to claim legitimate interest as the basis for dropping cookies for personalised advertising – a notion which has been struck down by various DPAs already. Legitimate interest is often claimed for cookies which are essential for basic website functions.

Banner 98

Banner Cookies GDPR Advertising 98

Nick Burcher

NOVEMBER 10, 2013

The OfficeMax tradition has returned for 2013, allowing you to Elf Yourself into a personalised holiday greeting by uploading a photo from desktop, webcam or Facebook. Elf Yourself videos can also be embedded to websites and links to personalised Elf Yourself videos can be shared. The way of the web. Ryan Fitzgibbon. Simon Says.

Media 94

Media Advertising Marketing 94

Lemonads

MAY 8, 2020

Cookie-blocking technology and government regulations are focused mostly on third-party cookies because they are the ones that track user activity across the web. For many years there has been concern over the ways these cookies track the way a visitor browses the web, and what sort of ads they see.

Affiliates 52

Affiliates Cookies First-Party Cookies Marketing 52

Nick Burcher

NOVEMBER 9, 2011

Every year OfficeMax give internet users the chance to upload a photo into an ElfYourself elf template, then create a Christmas elf animation featuring up to 5 personalised elves and then send it on to friends through email or Facebook. The way of the web. The principle is simple. OfficeMax Elf Yourself 2011. Ryan Fitzgibbon.

Media 94

Media Advertising Marketing 94

Nick Burcher

FEBRUARY 15, 2012

content is analysed and personalised for users. to personalise home page content for individual users - everyday the Content Optimization Relevance Engine (C.O.R.E.) The way of the web. Personal thoughts on the evolution of media and advertising. Wednesday, 15 February 2012. data visualisation shows how Yahoo! processing 2.2

Click Through Rate 56

Click Through Rate Media Advertising Marketing 56

Martech Series

JULY 13, 2022

For years, brands have been perfecting personalisation strategies that resonate with consumers and make them feel like individuals. Personalisation and the martech ‘gold rush’. Personalised customer journeys lead to growth in interactions, increasing the likelihood of purchases and conversions.

Marketing 102

Marketing Cookies Machine Learning MarTech 102

Nick Burcher

DECEMBER 18, 2012

Google have also enlisted the help of childrens characters Wallace & Gromit who feature in a promo video and star in personalised Google Hangout invites that can be sent to family and friends through the [link] site. The way of the web. Google+ Hangout site. Ryan Fitzgibbon. Servant Of Chaos. SeventySeven. Sherrilynne Starkie.

Media 73

Media Advertising Marketing 73

VideoWeek

JANUARY 20, 2023

“We need to move on to the walking phase,” said Peters, suggesting further leverage of Netflix’s first-party log-in data to differentiate its personalised ads and content recommendations. The charge comes on top of the DPC’s €390 million fine handed to Meta last week, over misuse of data for personalised advertising.

Ad Tech 98

Ad Tech Media Cookies Audience 98

Nick Burcher

OCTOBER 30, 2013

The whole David Beckham book launch session was streamed live on the David Beckham Facebook page and Beckham offered personalised digital autographs to Facebook users who tuned in. The way of the web. David Beckham interviewed by Jake Humphrey - Facebook book launch. Ryan Fitzgibbon. Servant Of Chaos. SeventySeven. Sherrilynne Starkie.

Media 68

Media Advertising Marketing 68

VideoWeek

AUGUST 25, 2023

TikTok for example announced it will stop personalising ads for users under 18, and allow users to turn off personalisation of their news feeds. Meta Launches Threads on Web as Usage Falls Meta has launched a web version of Threads, its rival to Twitter (now known as X).

Media 52

Media Retail GDPR Agency 52

Nick Burcher

APRIL 27, 2011

Gifts can be further personalised with a short video recorded right at the machine and the gift is delivered with a system code and instructions to redeem it at any Pepsi social vending machine. The way of the web. Ryan Fitzgibbon. Servant Of Chaos. SeventySeven. Sherrilynne Starkie. Simon Says. Social Hallucinations. The Bank Channel.

Communications 108

Communications Media Advertising Marketing 108

VideoWeek

JULY 10, 2023

Generative AI, with GPT as its poster child, is also making a mark with generating or personalising ads, aiming for better conversion. An attempt to unravel AI’s tangled web quickly makes one realize that “artificial intelligence” is an umbrella term encompassing other tools and technologies.

Ad Tech 52

Ad Tech Machine Learning GDPR Advertising 52

VideoWeek

NOVEMBER 11, 2022

The firm aims to invest in AI-driven personalisation, advertising and live streaming solutions, particularly in the FAST ecosystem. The CEO explained that he expected web traffic and e-commerce growth during lockdown to keep accelerating. “I It has recently expanded into Germany, Australia and South Korea, and counts Warner Bros.

Media 52

Media Retargeting Non-Profit Entertainment 52

VideoWeek

MARCH 28, 2024

Seedtag will draw on contextual signals from TV viewing, including automatic content recognition (ACR) data, while also layering in insights from its observations of the open web.

Entertainment 52

Entertainment Media Ad Tech Agency 52

Smart Insights

JANUARY 26, 2024

Personalized marketing, as we know from our experiences as brand-lovers and as marketers, is the make or break of any e-commerce marketing strategy in a competitive environment Personalized marketing is all about offering improved user experience (UX) by serving relevant … The post Personalized marketing in a competitive environment for brands (..)

Retail 115

Retail Marketing eCommerce Media 115

Marketing Tech News

OCTOBER 24, 2023

Core digital skills marketers rely on have improved but that the growing demands of new and evolving technologies are contributing to a skills gap across the majority of industries. This is according to research published by the training body Target Internet, in association with the Chartered Institute of Marketing (CIM).

Marketing 107

Marketing Native Advertising Advertising 107

InMobi

JULY 29, 2013

Mobile ads have potential to influence web users at all stages of their path to purchase Mobile ads are perceived to be better than traditional TV and online ads, especially at providing the latest trends and matching products which suit the interests of web users.

Mobile Ads 40

Mobile Ads Rich Media Mobile Search Retail 40

Smart Insights

SEPTEMBER 8, 2023

Website personalization, product, offer, and content recommendation services to help retailers and other businesses personalize their proposition to nurture prospects toward conversions The website personalization tools we recommend in this article enable you to segment visitors and then deliver personalized … The post 30 website personalization (..)

Retail 111

Retail Conversion 111

VideoWeek

JANUARY 26, 2024

The French firm aims to put AI at the “core” of its business, allowing all 100,000 staff to use “trillions of data points about content, media, and business performance” in order to optimise media planning and ad personalisation. Publicis also pre-released its 2023 earnings, which came in above the group’s guidance.

Media 52

Media Agency Entertainment Cookies 52

Banner Flow

DECEMBER 7, 2016

It has nothing to do with the ‘dark web’, or anything close, but has everything to do with brands trying to contact their audience in a more personal and direct way. Dark social refers to sharing links and content where the click through rate and success can’t be measured by traditional web analytics tools.

Advertising 52

Advertising Click Through Rate Social Advertising Communications 52

VideoWeek

NOVEMBER 4, 2022

The pairing leverages Innovid’s personalisation tech and NCS’ purchase insights, according to the companies. Innovid and NCS Partner on CPG Campaign Optimisation. Innovid and NCSolutions (NCS) formed a partnership to help CPGs optimise ad campaign sales. The Week in TV. MediaForEurope Raises Stake in ProSiebenSat.1.

Agency 52

Agency Media Entertainment Ad Tech 52

Smart Insights

NOVEMBER 10, 2022

Create a co-ordinated 'always-on' digital marketing strategy for the whole customer lifecycle to boost conversions and retention It's no secret that engaging your customers is crucial to achieving continued sales, and it's also well known that it is usually far … The post What is customer lifecycle marketing?

Marketing 102

Marketing Conversion Communications 102

VideoWeek

MARCH 10, 2023

The tool automates verification, protection and reporting across desktop, mobile web, mobile app and CTV campaigns. DoubleVerify Launches Campaign Automation on Google Campaign Manager 360 DoubleVerify (DV) has made its DV Campaign Automator available on Google Campaign Manager 360.

GDPR 52

GDPR Ad Tech Media Finance 52

Exchange Wire

SEPTEMBER 7, 2023

Taboola, a global leader in powering recommendations for the open web, has announced the renewal of its partnership with the independent online magazine Slate.fr and its site specialising in new economies and new technologies, Korii.fr, for a period of five [.]

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