UNI Digital Advertising

SEPTEMBER 5, 2023

With video content continuing to expand and dominate the attention of internet users, content marketers are increasingly turning their focus to video platforms to host their content. What is the best video platform for content creators? TikTok TikTok is a platform that excels with short-form video content.

Entertainment 52

Entertainment Audience Agency Advertising 52

Martech Series

JULY 14, 2022

The Company also promoted Michael Lawlor to Chief Operations and Service Officer and Chris Rouser to its new Head of Human Resources. Chief Revenue Officer, Michael Lawlor as Chief Operations and Service Officer, and Chris Rouser as Head of Human Resources. She began her career at MTV Networks in advertising sales.

MarTech 98

MarTech Media Communications Advertising 98

Digiday

MARCH 9, 2023

Original vertical video is created specifically for TikTok, YouTube Shorts and Instagram. “We’re Facebook’s ad products are also the most sold social ad product for BDG as well, such as link posts to branded articles and videos. How publishers balance resources going to social Creating vertical video isn’t cheap.

Media 99

Media Audience Conversion Advertising 99

VideoWeek

OCTOBER 27, 2022

Amazon has unveiled new video advertising features at its UnBoxed 2022 conference, allowing more advertisers to create immersive content, including tutorials, demos and unboxing videos. At the same event, Amazon Ads outlined advertising opportunities across its CTV offering. Twitchy advertisers.

Video Ads 111

Video Ads Retail Audience Advertising 111

Ad Monsters

MAY 18, 2022

If you want to get a message out there, video is the way to go and without viewability you’ll have no audience. 75% of people spend up to two hours a day consuming short-form video content. In the new eBook “ The Science of Video Viewability and Beyond: A Publisher’s Guide to Maximizing Ad Revenue ,” Ex.co

Viewability 98

Viewability Ad Tech Audience Advertising 98

Martech

MAY 26, 2022

Educational resources. Additionally, Hootsuite is rolling out TikTok-related resources for marketers. It’s also a place for authentic organic discovery and not just paid exposure for advertisers. They will also gain post-performance and user engagement insights informing future campaigns. Processing.Please wait. Why we care.

Marketing 98

Marketing Education Media MarTech 98

The Ad Tech Blog

APRIL 1, 2024

Tech advancements have significantly influenced the evolution of advertising. These algorithms analyze vast amounts of data to predict which ads are most likely to achieve the advertiser’s objectives, considering factors like user behavior, context, and the advertiser’s bid strategy.

Ad Tech 100

Ad Tech Machine Learning Ad Click Ad Targeting 100

Ad Rants

JUNE 2, 2022

Video marketing is one of the most powerful tools at your disposal to engage and connect with new customers. When done correctly, videos can engage and connect with your audience in a way that no other medium can. In order to get the most out of your video marketing efforts, you need to focus on engagement. What do they need?

Audience 169

Audience Media Conversion Marketing 169

Ad Monsters

MAY 1, 2024

The MFA debacle plagued the minds of publishers and advertisers alike last year, and many made pledges to do their best to eradicate their existence on their sites. Eli Heath : Two reasons we cannot eradicate MFAs: Buyer time and resources and buyer KPIs. DSP will bid on sites stuffed with muted auto-play outstream video.

Viewability 59

Viewability Machine Learning CPC Ad Server 59

MNTN

JULY 14, 2023

We all know that consumers have been flocking to streaming over the last few years—but how many advertisers actually have plans to follow them there? According to a new survey by Advertiser Perceptions for Premion, the answer is “most of them.”

Marketing 98

Marketing Brand Awareness ROI Audience 98

Martech Series

AUGUST 31, 2022

Small businesses can now upgrade their marketing with easy-to-use professional design and advertising tools for FREE. In collaboration with Canva and Meta , T-Mobile is giving ALL eligible small business customers Canva Pro on Us through the end of the year, along with $200 of free advertising on Facebook and/or Instagram.

Advertising 78

Advertising Communications MarTech Marketing 78

Martech

SEPTEMBER 11, 2023

Savvy marketers have been using AI tools for years to help with social listening, manage paid advertising campaigns, and conduct market research. There are also powerful tools that allow for text to image and text to video creation. For video content creation, Runway.ml That has all changed, almost overnight. and Lately.ai.

Fashion 126

Fashion Marketing MarTech Media 126

AdvertiseMint

AUGUST 14, 2023

If so, TikTok Creative Center can provide the necessary tools and resources. With its built-in library of visuals, audio files, and video tutorials, this platform is the perfect place to jumpstart your creative journey. TikTok Creative Center is a public resource offering various creative materials.

Click Through Rate 52

Click Through Rate Pop-Up Conversion Rate Video Ads 52

Kevel

AUGUST 25, 2022

Videos are becoming the dominant online content form, evidenced by Instagram becoming “no longer a photo-sharing app,” TikTok’s 1.2B monthly users, and in advertising, video ad spend increasing an additional 26% to $49.2B Video ads are growing in popularity and in ad spend, and they won’t stop soon.

Ad Server 52

Ad Server Advertising Video Ads Pop-Up 52

Basis

AUGUST 30, 2023

This month, Alexa Dillon, Basis’ VP of Search Media Investment, and Erik Chellberg, VP of Social Media Investment, compiled all the latest news, trends, and resources for easy access. Flip video ads use computer vision technology and Google's AI to automatically transform horizontal videos into vertical and/or square videos.

Video Ads 78

Video Ads Retail eCommerce Ad Space 78

Kevel

JULY 19, 2022

Videos are becoming the dominant online content form, evidenced by Instagram becoming “no longer a photo-sharing app,” TikTok’s 1.2B monthly users, and in advertising, video ad spend increasing an additional 26% to $49.2B Video ads are growing in popularity and in ad spend, and they won’t stop soon.

Video Ads 52

Video Ads Ad Server Advertising Pop-Up 52

Martech Series

DECEMBER 20, 2022

Propel is a revolutionary tool for businesses to showcase their products and services through the power of video and audio reviews. Video content is a huge sensation in the market presently. Video consumption has reached to the point where 69% of online content consumers prefer video. With Propel.

MarTech 88

MarTech Marketing Advertising 88

Monetize More

DECEMBER 29, 2022

When it comes to optimizing video earnings on your blog, we are in the digital era, when it is no longer a fad and isn’t merely “nice-to-have,” but a total “must-have.” Video content has already become an integral element of our everyday lives, accounting for up to 70% of internet traffic.

Video Ads 97

Video Ads Pop-Up Conversion Rate Affiliates 97

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. Changes in the advertising landscape today. Be adaptive.

Advertising 108

Advertising Cookies Audience Machine Learning 108

MNTN

SEPTEMBER 20, 2023

According to eMarketer , CTV advertising is expected to reach $25.9 Even though people understand the importance of CTV advertising , there are still a lot of questions to answer as the industry evolves. The CTV and Over-the-Top (OTT) video advertising market has been expanding. billion in the US in 2023.

Advertising 52

Advertising Ad Inventory ROI Video Ads 52

Martech Series

JULY 20, 2022

Waymark, a pioneer in using artificial intelligence to scale up video production, today announced the next generation of its platform to allow TV and OTT companies to script, produce, and customize videos in minutes. Professional quality video production is time-consuming and expensive.

Machine Learning 83

Machine Learning MarTech Audience Agency 83

Martech Series

FEBRUARY 23, 2023

InMobi Commerce enables Point Pickup’s retail partners to participate in this impactful product discovery method by powering full-funnel immersive experiences like high-impact native video products, which enhance standard retail media offerings, like sponsored product ads.

Retail 84

Retail eCommerce Electronics Brand Awareness 84

Martech Series

AUGUST 4, 2022

Entravision , a leading global advertising, media and ad-tech solutions company, announced the closing of the previously announced strategic investment stake in Jack of Digital, a digital marketing services company that serves as the exclusive advertising sales partner of TikTok in Pakistan.

Marketing 92

Marketing Ad Tech ROI MarTech 92

Martech

MAY 8, 2023

Today, Microsoft Advertising announced a new API for publishers, apps and online services to deliver ads through chat. A more robust chat experience with video provides more context for ads. Microsoft is encouraging experimentation while promising not to shake up the ad supply chain for advertisers. Why we care. Get MarTech!

Advertising 72

Advertising Real Estate Conversion MarTech 72

VideoWeek

JUNE 13, 2023

Local business Founded in 2016, the New York-based company enables broadcasters to sell CTV inventory to local advertisers, with clients including Tegna, E.W. Its device graph houses viewer information from ACR and geolocation data based on ZIP codes, which advertisers can use to target hyperlocal audiences.

Ad Tech 98

Ad Tech Machine Learning Data Management Platform Impressions 98

Basis

NOVEMBER 14, 2022

Today, thanks to the growth of connected TV (CTV), you’re likely quite familiar with them (and if not, boy— do we have a resource for you !) With more and more people watching digital video , it’s no surprise that CTV viewership has skyrocketed, and that advertising spend has closely followed. Let’s dive in. Absolutely not.

Advertising 88

Advertising Retargeting Finance Banner 88

OpenX

MAY 17, 2023

Understanding the IAB Tech Lab’s New Instream Video Parameters The IAB Tech Lab has updated digital video definitions , which will have a significant impact on both publishers and advertisers. For example, a user visits a webpage to read an article about the New York Knicks’ playoff performance.

CPM 52

CPM ROI Video Ads Advertising 52

Martech Series

MARCH 7, 2023

Advertising-supported streaming is a fast-growing, multi-billion-dollar business we have supported for many years,” said Marc DeBevoise, CEO of Brightcove. “As Brightcove Ad Monetization builds on Brightcove’s recently announced strategic partnership with Magnite, the world’s largest independent sell-side advertising platform.

Media 72

Media Advertising Ad Inventory MarTech 72

MNTN

SEPTEMBER 1, 2023

And advertisers oftentimes fall into this trap. The platform’s short, engaging videos often come with captions that make it easier to follow along and understand the content. Consumer preferences and behaviors will continue to change, and soon there will be a new group to advertise to.

Audience 98

Audience Retail Fashion Entertainment 98

AdvertiseMint

AUGUST 4, 2023

It’s designed for individual users who want to share videos for fun, connect with friends and family, or explore content on the platform. With a personal account, you can create, like, comment, and share videos, as well as follow other users and be followed by them. Fortunately, a TikTok advertising agency can give you an edge.

Audience 52

Audience Entertainment Agency Advertising 52

Martech Series

FEBRUARY 22, 2023

With more than 300 hours of content from over 90 industry experts, the TTT Academy is one of the most well-respected resources for digital marketing education in the world. As of February 2023, TTT features 300+ hours of educational videos, on-demand courses, and has tens of thousands of messages posted every month.

Education 84

Education SEO Marketing MarTech 84

AdvertiseMint

AUGUST 10, 2023

Creative marketing opportunities: TikTok’s dynamic video format encourages creativity. Businesses can craft engaging, short videos that resonate with their target audience. Cost-effectiveness: TikTok offers cost-effective options for businesses compared to other advertising platforms.

Food 52

Food Fashion Audience Media 52

Digiday

NOVEMBER 13, 2023

It’s a juggling act, but marketing resources such as planning guides help minimize the risk of missing anything. As teams plan their strategies for audio and video campaigns in the coming year, they’re also turning to research and marketing trends to ensure they have the information their planning requires.

Audience 77

Audience Media Marketing Advertising 77

Adtaxi

MARCH 22, 2022

Whether you fully realize it or not, video plays a huge role in our daily lives. Social media feeds are full of videos shared by friends and family, notable brands post videos showcasing new products, and targeted ads even show up as we stream our favorite shows. social network video ad spending will grow to $24.35

Advertising 72

Advertising Marketing Video Ads Audience 72

Brid.tv

MARCH 21, 2023

As a more cost-effective and flexible route for generating revenue, display advertising has certain advantages and drawbacks that may impact a publisher’s decision on whether and how to implement these ads into their website. Table of Contents [ hide ] What Is Display Advertising? FAQ What Is Display Advertising?

Display Advertising 52

Display Advertising Rich Media Banner Advertising 52

Martech

OCTOBER 10, 2023

An increase in consumer-driven touchpoints Ten years ago, brands drove two-thirds of touchpoints across advertising, direct marketing and in-person experiences, according to Cadillac’s CMO Melissa Grady Dias during a June 2023 Millennium Alliance keynote. Digital advertising is also less efficient and impactful than it once was.

Pop-Up 116

Pop-Up Banner eCommerce Audience 116

Digiday

OCTOBER 27, 2022

Insider’s video strategy shift to focus on longer form series seems to be paying off. Revenue coming from video ads on Insider’s site grew 71% year over year, according to the company, which did not provide exact figures for this story. Ad spend from new advertisers and renewals are both growing “at about the same level,” they added.

Video Ads 66

Video Ads Ad Inventory Audience Ad Targeting 66