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New TOS for AI-powered Bing poses legal issues for Microsoft and users

Martech

There’s a lot at stake here, so expect a whole lot of lawyers to get involved. In the new TOS, Microsoft says that, by using the service, you give the company license rights for any “Captions, Prompts, Creations, or any other content you provide, post, input, or submit to, or receive from, the Online Services.”

MarTech 100
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Expanding Revenue Streams: Spotify’s Innovative Dive into E-Learning Video Content

Ad Monsters

They’re offering how-tos on just about any topic you can imagine. Spotify’s recent announcement about a new feature it was testing caught many by surprise, as it diverges further from its musical streaming foundation than even podcasts or audiobooks. It’s the introduction of an unlikely pairing — educational video courses.

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3 Things To Help Kick off your 2023 Content Marketing Strategy

Martech Series

If users are more interested in content that is delivered as snippets and includes more tips and how-tos , this central theme is what content marketers can use to fuel near future content development plans.

Marketing 123
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Your Websites Terms of Service are Unenforceable

All About Advertising Law

The vast majority of Terms of Service (TOS) on websites are unenforceable. Companies spend a great deal of time and money in crafting what they believe to be appropriate website specific TOS which they hope will provide them with the various protections, safe harbors and advantages needed in dealing with the public or in transacting business.

Media 40
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Advertisers remain committed to Google as TikTok and AI-powered Bing try to become search competitors

Digiday

Historically, Google has been the go-to search engine. Reddit and Amazon are product information search go-tos. Meanwhile, Microsoft’s new ChatGPT and AI-powered search function makes for a more nuanced conversation as opposed to a one-way search.

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Marketing Briefing: As brands reassess in-housing needs, the war for talent with agencies nearing détente

Digiday

59% of those who responded to the survey said “how-tos” and tutorials were the most compelling content for live shopping. “People are too afraid of missing revenue targets to pull back. Kimeko McCoy. Quote of the Week.

Agency 69
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Affiliate Marketing on TikTok: Monetizing Your Creativity

AdvertiseMint

Demonstrate their benefits and encourage viewers to check out the link for more information. Tutorials and how-tos : Share tutorials or how-to videos related to the products you’re promoting. Product demonstrations : Create engaging videos showcasing affiliate products in action.