Digiday

JANUARY 14, 2024

With CES 2024 behind us, it’s clear many in marketing and beyond see plenty to be excited about with AI — and also plenty to be fearful about in the coming year. Unsurprisingly in Las Vegas last week, AI was inarguably one of the hot topics. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Marketing 88

Marketing Media 88

Martech Series

MARCH 1, 2023

The 2023 report revealed that developer interest in the key components of generative AI is accelerating: natural language processing (NLP) registered the platform’s highest year-over-year growth among AI topics (42%), followed by deep learning (23%). In the same topic group, quantum computing showed a 24% year-over-year gain. ●

Communications 92

Communications MarTech Marketing 92

Ad Monsters

DECEMBER 14, 2023

In 2023, the ad tech hot topics were boiling, and we explored some of the juiciest ones in our LinkedIn Live, “AdMonsters 2023 Recap W/ Chris Kane, Founder of Jounce Media.” We dove headfirst into the hottest topics of last year and peeked into the crystal ball for 2024, all in the company of the ever-insightful Chris Kane.

Cookies 111

Cookies Media Ad Tech Impressions 111

Martech

FEBRUARY 7, 2024

As currently consituted, Google Privacy Sandbox faces multiple challenges, said IAB Tech Lab in a new report. The Privacy Sandbox initiative began in 2019 and, after proposing and then rejecting FLoC (federated learning of cohorts), seems to have settled on Topics as its targeting method. How has it been for you? Why we care.

Cookies 115

Cookies Ad Server Ad Exchange Ad Inventory 115

illumin

NOVEMBER 29, 2023

With user and customer privacy being such a prominent and important topic in current public discourse, this ad is as topical as it is funny. Topical subjects garner engagement This ad easily garners audience engagement with its subject matter and catchy visuals. See more great ads from Adidas , Gillette , and CPB London.

Brand Awareness 94

Brand Awareness Viewability Conversion Audience 94

illumin

MARCH 21, 2024

Marketers need to use specific and relevant keywords to sell their brand. Marketers cannot afford to inadvertently advertise regulated substances to restricted demographics. Considering the full context of keywords helps marketers avoid unwanted pitfalls and keep their campaigns on track. Follow @illuminHQ

CPC 105

CPC Viewability Audience SEO 105

Ad Monsters

DECEMBER 16, 2022

The ad tech industry is constantly evolving. In 2022, we covered topics ranging the spectrum of privacy regulations, retail media networks and the most efficient ways to create unique identifiers for consumers. Let’s look back on the hot topics and the most Googled terms that kept the industry buzzing this year. . Read more. .

Cookies 97

Cookies Pop-Up Ad Tech Retail 97

Martech

SEPTEMBER 24, 2022

For marketers still in the wait-and-see or planning phases of their metaverse debut, this might help focus the effort based on where the interest is. Earlier this year, our own MarTech survey found that over half of marketers are planning a metaverse activation either in the upcoming year (25.8%) or in the next five years (25.4%).

Fashion 120

Fashion Food MarTech Audience 120

Martech

NOVEMBER 16, 2023

This was seen as a direct challenge to Google’s domination of the search engine market. billion to a number of tech and mobile phone companies so that it would be the default search engine on their web browsers. Tech comes and goes, but cash is forever. In 2021, Big G paid $26.3 Get MarTech! In your inbox.

Marketing 112

Marketing SEO Conversion Ad network 112

illumin

APRIL 24, 2024

Some of the most renowned game changers in the industry once again came together to discuss topics that are buzzing the marketing world. Marketer to marketer, here are some of the highlights of this year’s expo. Instead, the narrative focused on how we, as marketers, can use AI to enhance our jobs, not replace them.

Cookies 59

Cookies Retail Conversion Marketing 59

Digiday

DECEMBER 26, 2023

It wasn’t long before the impact of generative AI on media organizations and their newsrooms became a hot topic. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Media 85

Media Marketing 85

Ad Monsters

MAY 17, 2023

While working in the digital media and ad tech industry, Gupta noticed a problem that wasn’t being addressed and was hindering progress. When U of Digital was founded in 2018, it was focused on specific areas of the industry, namely the areas where Gupta had previous experience, like sales teams at ad tech companies.

Education 97

Education Conversion Ad Tech Shipping 97

Brid.tv

JANUARY 5, 2024

What to Expect From Google’s Privacy Initiative Topics API How Does the Phase-Out Impact Advertising How Can Publishers Prepare for the Phase-Out Work With a Trustworthy Partner – TargetVideo The Post-Cookie Era Starts! The topics are organized by a predefined list of website addresses, while interests are updated weekly for each user.

Cookies 70

Cookies GDPR First-Party Cookies Ad Tech 70

Ad Monsters

FEBRUARY 20, 2024

Google’s response to the IAB Tech Lab’s Privacy Sandbox analysis calls out several inaccuracies and the misconception that the Privacy Sandbox is a direct replacement for third-party cookies. Last week, the IAB Tech Lab released a comprehensive report detailing the challenges of Google’s Privacy Sandbox.

Cookies 111

Cookies Ad Exchange Audience Mobile Ads 111

Exchange Wire

AUGUST 8, 2022

CTV is a huge new opportunity across the digital advertising industry and a hot topic as marketers, publishers and ad tech companies seek to capitalise on it. We spoke to Aniview’s CRO Michal Ivry to hear more about the opportunities [.].

Ad Tech 97

Ad Tech Advertising Marketing 97

Martech Series

OCTOBER 19, 2022

Escalent, an award-winning human behavior analytics and advisory firm, has cracked the code on the complex topic of trust in technology and how brands can effectively build consumer trust in technology that fuels the products, services and experiences that make the world work better for people.

MarTech 96

MarTech Marketing 96

Martech

MARCH 7, 2024

The latest steps back have featured an evaluation of the proposed Privacy Sandbox protocols by the IAB Tech Lab. ’s Competition and Markets Authority (CMA) has said that Google must not deprecate third-party cookies until their concerns about competition have been resolved. Why aren’t marketers prepared yet?

Cookies 119

Cookies GDPR Click Through Rate Advertising 119

Ad Monsters

FEBRUARY 12, 2024

Every tech company will claim to be using AI in its solutions. Chatbots to Drive Engagement and Referral Traffic OpenAI generated massive attention and user adoption via a large language model that could chat intelligently and extensively with users about queries on various topics.

Ad Ops 114

Ad Ops Machine Learning Ad Server eCommerce 114

Ad Monsters

APRIL 8, 2024

The IAB Tech Lab found few use cases viable in the Sandbox. The UK’s Competition and Markets Authority (CMA) raised similar concerns, spurring about a 60-day standstill period. With no one-size-fits-all solution, marketers need a strategic approach. Also, test the Google Topics API. Human behavior isn’t consistent.

Cookies 116

Cookies Ad Tech Advertising Media 116

Exchange Wire

DECEMBER 13, 2022

Next up in ExchangeWire's 2023 Predictions series is one of ad tech's hottest topics: Retail media. A market that has been a decade in the making, Retail media represents a completely untapped opportunity for the ad tech industry. How will [.].

Retail 59

Retail Media Ad Tech Marketing 59

Martech

NOVEMBER 15, 2023

Yes, it’s a buzzword that took a beating several years ago with many self-proclaimed thought leaders, but it has never been a more important part of your marketing strategy. Thought leadership is a strategic approach to content marketing that positions you or your brand as an authority in a specific field. In your inbox.

Marketing 135

Marketing Education MarTech Conversion 135

Martech

FEBRUARY 5, 2024

government’s Competition and Markets Authority. Google’s ability to control the inclusion of ad tech rivals on this list could advantage its adtech services. Financial details have not been disclosed. But Google ‘cannot proceed with third-party cookie deprecation.’ ’ That’s the message from the U.K. As the U.K.

Cookies 109

Cookies Ad Tech Advertising MarTech 109

Martech Series

SEPTEMBER 7, 2022

Arti, creators of a leading cloud-based augmented reality (AR) presentation platform, announced that Storytelling with AR, a project featuring Arti’s AR platform, was named the overall winner, as well as the audience choice, in Oracle’s annual GenO Innovations Project competition, which uncovers groundbreaking new tech that can help businesses.

Healthcare 95

Healthcare Audience MarTech Conversion 95

illumin

FEBRUARY 29, 2024

For marketers looking to take their potential customers on a full-funnel journey, YouTube is a fantastic resource for connecting with audiences in a meaningful and effective way. Some marketers claim that brands have no relationship with creators or the material that ads are placed on in programmatic advertising. Follow @illuminHQ

Advertising 105

Advertising Ad Space Audience Ad Tech 105

Martech

JANUARY 26, 2022

Earlier this week, Google announced the Topics API , its latest ad targeting proposal aimed at replacing third-party cookies. This leaves Federated Learning of Cohorts dead in the water while marketing and adtech platforms and advertisers try to make sense of the new proposal. One of the most popular drinks in the U.S.

Cookies 100

Cookies Audience Food Advertising 100

Martech

JANUARY 16, 2024

Even as tech companies push out ways to prevent and detect false content, there are serious concerns that they won’t be enough. The impact of this is unlikely to be limited to political marketing. The spread of political misinformation will erode trust on other topics as well. Why we care. A recent U.K. Get MarTech!

MarTech 109

MarTech Education Marketing Advertising 109

Martech

JUNE 26, 2023

We live in a digital marketing world. But even in this moment of digitally-driven marketing initiatives, a surprising trend is re-emerging: in-person event marketing. Marketing today is driven by online reputation, social media community management, SEO, and digital media. Why even consider event marketing?

MarTech 107

MarTech Marketing Audience SEO 107

Martech Series

DECEMBER 22, 2022

Fortunately, significant advancements in artificial intelligence (AI) can not only help PR agencies determine where to send their pitches, but also which topics to pitch in the first place. In the past, figuring out which topics to pitch to journalists required extensive research. Why PR Needs AI.

Media 98

Media MarTech Agency Advertising 98

Digiday

MAY 24, 2023

Programmatic marketing is seemingly as complicated an endeavor as ever. Ad tech firms are becoming much more capable, but this is making the programmatic supply chain a bit more complicated. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Here is a sampling of the conversations.

Ad Exchange 69

Ad Exchange Marketing Cookies Ad Tech 69

Digiday

MAY 10, 2023

However, it wasn’t the first tech giant this week to tease out new ways of making ad money from chatbots. Some early categories it’s focusing on include travel, real estate, retail, health, tech, auto and telcos, which are seen as topics of consumer interest. Continue reading this article on digiday.com.

Real Estate 67

Real Estate Advertising Retail Media 67

The Ad Tech Blog

APRIL 24, 2024

This leads to higher conversion rates and improved ROI for marketers. Addressing these challenges is crucial for marketers looking to leverage AI-driven personalization in AR advertising effectively, as it directly impacts the relevance and effectiveness of the ads delivered. AdCreative.ai

Conversion Rate 130

Conversion Rate Conversion Advertising Education 130

Digiday

MAY 10, 2023

However, it wasn’t the first tech giant this week to tease out new ways of making ad money from chatbots. Some early categories it’s focusing on include travel, real estate, retail, health, tech, auto and telcos, which are seen as topics of consumer interest. Continue reading this article on digiday.com.

Real Estate 66

Real Estate Advertising Retail Media 66

Martech

MARCH 7, 2024

The B2B Marketing Exchange (B2BMX) conference takes place annually in late February or early March at The Phoenician hotel in Scottsdale, Ariz. I was in attendance, along with a good 250 to 300 marketers. From what I heard from vendors and marketers, the day of reckoning is upon us. CHEQ is the vendor I didn’t know I needed.

Impressions 110

Impressions MarTech ROI Entertainment 110

Digiday

JULY 10, 2023

The topic of AI use is a complicated and nuanced issue and the way the technology is being implemented at media companies varies widely. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Conversion 54

Conversion Media Marketing 54

Chief Martech

MARCH 22, 2023

The first Tuesday in May is #MartechDay — a day to celebrate all the wonderful people working in the martech industry and the amazing practitioners who bring these capabilities to life in marketing organizations around the world. Over 1,200 marketing and marketing operations leaders joined us online for those sessions.

Marketing 86

Marketing MarTech 86

Digiday

AUGUST 20, 2023

The wildfires in Maui, which have left a devastating toll on the Hawaiian island, is the latest topic being labeled as unsafe by Peer39 for its advertiser clientele due to concerns over being associated with the news. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Ad Tech 68

Ad Tech Advertising Media Marketing 68

Martech

DECEMBER 21, 2021

2021 was the breakout year for marketing operations. The marketing function that was once behind the scenes is now stepping onto center stage, largely driven by the need to manage digital and data, not to mention the heavy migration to a remote-first work environment. What will next year, 2022 bring for marketing operations?

Marketing 141

Marketing Ad Ops Education MarTech 141