Exchange Wire

NOVEMBER 7, 2023

Zeotap Data, a leading provider of fully-consented, people-based data solutions, is proud to introduce Validated Demos, the key to delivering reach and frequency metrics against your core demographic audience in programmatic media buying. Through exclusive partnerships with Europe's major mobile telco operators, [.]

Audience 52

Audience Media 52

VideoWeek

JANUARY 10, 2023

A filing with the European Commission shows that European telcos Deutsche Telekom, Orange, Telefónica and Vodafone are planning to launch a new ad tech joint venture, which will operate a privacy-led ad ID solution based on their own first-party data sets. The idea of using telco data in digital advertising is by no means a new one.

Advertising 69

Advertising Ad Tech Retargeting Cookies 69

Digital Turbine

JULY 18, 2022

We’re hoping for our telco partners to take a new look at who we’ve become. Telco Born and Bred. Plus, our carrier teams are filled with telco and OEM vets. Built Carrier- Grade – Unlike the competition, we build and test to ALL telco requirements, including security and privacy. We are looking to break barriers.

Advertising 98

Advertising Media 98

Clearcode

DECEMBER 12, 2022

In the years following, many other telcos entered the AdTech industry by either building their own tech or spending millions, and even billions, of dollars on acquiring existing AdTech businesses. The Telcos That Entered AdTech and Succeeded. Advantages Of Building AdTech Platforms for Telcos. A Bumpy Road For Buyers.

Demand Side Platform 52

Demand Side Platform ROI Ad Targeting MarTech 52

InMobi

APRIL 13, 2022

Telcos need to find ways to re-coup capital investments made in deploying 5G networks. And ad tech is by far the most convenient monetization opportunity for telcos and operators. Every single byte of information residing in this telco infrastructure is worth tons of interest to someone.

Ad Tech 52

Ad Tech Demand Side Platform Marketing Advertising 52

Martech Series

SEPTEMBER 20, 2022

Intent HQ, the customer AI analytics platform company, launches Audience AI, the first AI-guided dynamic audience builder for telco marketers. Audience AI is designed to help telcos identify new hidden opportunities within their customer base and achieve significantly improved campaign performance.

Audience 95

Audience Machine Learning Marketing ROI 95

YieldBird

MAY 26, 2023

Publishers – learn from the telco industry! Telco has been in a difficult battle for over a decade. It started when the entrepreneur Niklas Zennström started Skype, the free phone service using bandwidth from Telco providers. Telco lost billions on their cash cow in just a few years – pay for landline phone calls.

CPM 98

CPM Pop-Up Data Management Platform Shipping 98

Clearcode

NOVEMBER 21, 2023

As a specialized software development company focused on AdTech and MarTech solutions, we bring to the table a dedicated team equipped with the necessary skills, insights, and experience. It’s, kind of, moved with the times, as you said before there’s a lot happening with retail media, streaming, telcos as well.

MarTech 85

MarTech Retail Conversion Media 85

VideoWeek

APRIL 2, 2024

The combined entity will provide omnichannel audience activation platforms for buyers and sellers of advertising, according to the companies, with a focus on providing performance advertising solutions that cater to both digital and traditional TV markets.

Machine Learning 59

Machine Learning Audience Cookies Advertising 59

InMobi

AUGUST 11, 2021

As consumer demands become more pronounced and as digital services proliferate, today’s standard telco business model no longer works. But what products and services do telcos need to offer in order to stay competitive? Here’s why the standard core business model for telcos no longer suffices and how it should evolve.

Manufacturing 52

Manufacturing Communications Finance Media 52

InMobi

JULY 27, 2021

For a closer look at what consumers in the United States want from their mobile telco phone service providers, we recently polled over 600 Americans in July using InMobi Pulse , InMobi’s mobile market research solution. So a quality mobile telco service includes what exactly? Here’s what we uncovered.

Marketing 52

Marketing Advertising 52

Martech Series

JANUARY 31, 2023

Transerve, headquartered in the Goa region of India, provides a cloud-native location intelligence solution and data library with curated datasets, enabling fast time to value with a nimble spatial analytics SaaS solution for enterprise and midsize companies.

Machine Learning 85

Machine Learning Real Estate MarTech Retail 85

Martech Series

FEBRUARY 21, 2023

LotusFlare , the provider of a cloud-native digital commerce and monetization service for communications and media service providers, announced it has partnered with A1 Group (A1 TAG), a European provider of digital services and communication solutions, to launch re:do, a new stand-alone digital network service brand.

Communications 75

Communications MarTech Media Marketing 75

YieldBird

MAY 26, 2023

Publishers – learn from the telco industry! Telco has been in a difficult battle for over a decade. It started when the entrepreneur Niklas Zennström started Skype, the free phone service using bandwidth from Telco providers. Telco lost billions on their cash cow in just a few years – pay for landline phone calls.

CPM 52

CPM Pop-Up Data Management Platform Shipping 52

Martech Series

AUGUST 31, 2022

New partnership enables India’s largest integrated telco to improve streaming quality to over 400 million subscribers across the country. Qwilt’s solution is deeply embedded within Airtel’s network, and therefore closer to Airtel’s subscribers than any other commercial or private CDN.

MarTech 84

MarTech Media Marketing Communications 84

Martech Series

SEPTEMBER 13, 2022

Avid welcomes music and media tech executive David Toomey as SVP & General Manager of Audio & Music Solutions. Avid announced the appointment of music and media technology executive David Toomey to Senior Vice President & General Manager of Audio & Music Solutions.

Entertainment 79

Entertainment Marketing eCommerce Media 79

VideoWeek

AUGUST 14, 2023

Media, Data, & Engagement Solutions was down by 1.5 percent, though CEO Philippe Krakowsky said on the earnings call that its media offering specifically had seen “strong growth” Integrated Advertising and Creativity Led Solution, IPG’s third segment, was down by 3.8

Agency 98

Agency Retail Media Food 98

Martech Series

NOVEMBER 3, 2022

Intermedia Cloud Communications , a leading provider of cloud communications and collaboration solutions to businesses and the partners that serve them, today announced it has been named a Frost Radar Leader in the 2022 Frost Radar UCaaS North American Market Report from Frost & Sullivan. ” Ms.

Communications 92

Communications Marketing MarTech Conversion 92

Martech Series

JUNE 13, 2022

Corel, a leader in professional creativity and productivity solutions, today announced it has acquired Awingu, a provider of secure remote access technology, for an undisclosed amount. This will provide a range of solutions for customers leveraging on-premises assets, hybrid architectures, and any cloud. .

Healthcare 97

Healthcare Manufacturing Finance MarTech 97

InMobi

NOVEMBER 1, 2021

In particular, we wanted to see what Americans thought about their mobile carriers, since the telco can have a major influence on the kinds of user experiences that someone will have with their mobile device. To gather these insights on mobile users, we turned to InMobi Pulse, InMobi’s mobile market research solution.

Audience 52

Audience Marketing 52

Martech Series

SEPTEMBER 28, 2022

The solution is newly fortified by NeuroID’s behavioral analytics and aims to help businesses stop fraud – not good customers – based on device recognition, context, device and user behavior. Leveraging the right solutions to prevent fraud and identity theft is paramount to any business.

MarTech 71

MarTech Retail Marketing 71

Martech Series

JANUARY 23, 2023

AppDirect has already made significant improvements as a result of its unification, recently launching a unified experience for advisors that gives them access from a single dashboard to every type of service offering—cloud, telco, and energy.

MarTech 81

MarTech Audience Marketing 81

Martech Series

AUGUST 2, 2022

Fyllo, the leading platform providing data-driven marketing and regulatory solutions to drive new growth, today announced the appointment of Robert Woolfrey as Managing Director, APAC. Fyllo’s robust combination of technology and specialized data solutions was built to push booming industries in Asia forward.

MarTech 79

MarTech Agency Marketing Audience 79

Martech Series

JANUARY 3, 2023

Quickplay, a cloud-native OTT platform provider focused on the Tier 1 market of operators and distributors, today announced its monumental year in which Quickplay grew its business by more than 300%, as the company continues to drive a wave of cloud transformation across the media and telco industry.

Entertainment 83

Entertainment Media MarTech Marketing 83

Martech Series

JANUARY 19, 2023

The end-to-end digital sales solution utilizes AI and machine learning to guide broadband providers’ online shoppers to the right products and services that best meet their needs — without requiring agent interaction.

Machine Learning 101

Machine Learning Conversion Rate Conversion MarTech 101

Martech Series

AUGUST 18, 2022

Under his leadership, the Company will focus on leveraging its software engineering team and developers to create new software solutions that maximize video revenues for operators and content owners alike.

MarTech 81

MarTech Marketing Advertising 81

Martech Series

JANUARY 10, 2023

IPXO UK Limited, the world’s biggest fully automated IP lease & monetization platform, announces that its subsidiary Heficed, an established network infrastructure solutions and cloud provider based in the UK, has been acquired by Hivelocity, Inc., one of the world’s leading infrastructure providers.

MarTech 52

MarTech Marketing 52

MNTN

JUNE 9, 2023

Currently, 52% of Americans do not have cable, satellite, or telco TV, according to a report from Samba TV. As advertisers flock to these better-suited solutions, it’s not surprising that other services are looking to beef up their offerings to stay in the game.

Audience 119

Audience Entertainment Advertising Marketing 119

InMobi

JUNE 24, 2020

For this interview, I sat down with Tejaswi Gautam, GM of Device Solutions at InMobi, to chat about the current state of affairs for telcos and wireless carriers in the U.S. ” “I must say I'm very impressed by the work that telcos have done. ” “I think it's a mixed bag. .”

Conversion 40

Conversion Impressions Communications Marketing 40

VideoWeek

AUGUST 9, 2023

And in 2021, Cadent expanded its partnership with telco Liberty Global, enabling addressable ads on linear and on-demand content across Europe. ” “The Cadent Leadership Team successfully transformed the company into a leader of converged TV solutions,” added Samuel Nasso, Principal at Novacap.

Ad Tech 52

Ad Tech Audience Media Advertising 52

Martech Series

OCTOBER 25, 2022

” Incode brings hyper-scale, no-code solutions to fulfill the requirements of the world’s most important companies across highly regulated industries. His management skills and deep understanding of the marketplace, partner base, industry trends, and products will help us rapidly reach new heights.”

Cookies 82

Cookies Impressions MarTech Marketing 82

VideoWeek

OCTOBER 6, 2023

Top Stories Altice Europe Explores Teads Sale Dutch telco Altice Europe is considering selling Teads, the outstream video advertising business. The telco is expected to sell most of its media assets due to an ongoing fraud investigation in Portugal. Altice acquired the ad tech firm in 2017 for €285 million.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

Martech Series

FEBRUARY 20, 2023

By collaborating with OpenAI, we’re delighted to have unmatched access to state-of-the-art foundation AI models, so that we can create tailored digital solutions for our clients and help them realize business value,” said Manny Maceda , Bain & Company’s Worldwide Managing Partner.

Communications 70

Communications MarTech Retail Marketing 70

Digiday

SEPTEMBER 20, 2022

‘Financial engineering ‘ Just look at how Tremor International, a company that listed publicly long before the 2021 goldrush, recently picked up the assets of Amobee for $239 million from Singtel, the South East Asian telco that spent a decade and almost $1 billion on assembling the ad tech asset.

Ad Tech 65

Ad Tech Marketing Demand Side Platform Impressions 65

Clearcode

JULY 13, 2023

AdTech companies, publishers, brands, e-commerce platforms, and telcos can benefit from building an SSP and ad exchange. Building an SSP can provide a few benefits for AdTech companies, publishers, brands, e-commerce platforms, and telcos. However, they are responsible for different processes. What Is an Ad Exchange?

Ad Exchange 72

Ad Exchange Header Bidding Ad Space Ad Inventory 72

OpenX

FEBRUARY 24, 2022

Sous has been focused on the digital marketing industry for over 12 years, driving business outcomes for brands of all sizes across Entertainment, Finance, Subscription, Travel, CPG, DTC, Retail, Telco and Home Improvement verticals. We are going to see a lot of new and interesting technologies and solutions as a result of these updates.

Cookies 52

Cookies Retail Finance Media 52

VideoWeek

OCTOBER 13, 2023

The Week in Tech ISBA’s Origin Tests Adding ACR Data into its Cross-Media Measurement Solution Origin, the cross-media measurement initiative run by advertiser trade group ISBA, announced on Wednesday it is running proof of concept trials which will fold in automatic content recognition (ACR) data from Samba TV.

Retail 97

Retail Media Agency Ad Tech 97