Martech

APRIL 19, 2024

Consumer privacy has become a major focus in the digital advertising industry. By adopting a “privacy-by-design” approach, we can address the growing apprehension surrounding excessive data collection, build trust and foster long-term consumer loyalty — the cornerstones of economic success in the advertising industry.

Machine Learning 110

Machine Learning Media Advertising Retail 110

Adweek

SEPTEMBER 8, 2022

In the golden age of advertising, brands gained presence through mass media, where the "megaphone" allowed broad reach. Then, technology and data helped unlock personalization. Personalization shifted spending below the line to great short-term effect, but created privacy and cost-effectiveness challenges.

Media 246

Media Advertising Marketing 246

Adweek

SEPTEMBER 20, 2022

Last week, leaders from the world of publishing, technology and advertising descended on Vancouver to craft a more privacy-safe web at the TPAC conference held by World Wide Web Consortium (W3C), a body charged with rewriting internet standards.

Advertising 246

Advertising Ad Tech 246

Basis

APRIL 24, 2024

The deciding blow to this latest missed deadline came after a damning report by the UK’s Competition and Markets Authority (CMA) indicating that Google’s Privacy Sandbox would fall short of meeting the country’s regulatory standards. This time, to an as-yet unannounced time beyond Q4 2024.

Cookies 74

Cookies Media Advertising Marketing 74

Ad Monsters

APRIL 25, 2024

Even before Google and the UK’s Competition and Markets Authority (CMA) release their quarterly report in April, updating the ecosystem about the latest status of Privacy Sandbox, the tech giant announced that Chrome’s apocalyptic cookie rapture would not complete by the second half of Q4, as earlier proposed.

Cookies 72

Cookies Ad Tech A/B Testing CPM 72

Martech

APRIL 9, 2024

Google’s Privacy Sandbox is a space where a series of complex proposals to protect user privacy have been developed and are undergoing (or have undergone) extensive testing. Overall, the report appears to ignore the broader objective of Privacy Sandbox to enhance user privacy while supporting effective digital advertising.”

Cookies 113

Cookies Advertising GDPR MarTech 113

The Ad Tech Blog

APRIL 1, 2024

Tech advancements have significantly influenced the evolution of advertising. These algorithms analyze vast amounts of data to predict which ads are most likely to achieve the advertiser’s objectives, considering factors like user behavior, context, and the advertiser’s bid strategy.

Ad Tech 100

Ad Tech Machine Learning Ad Click Ad Targeting 100

AdExchanger

APRIL 9, 2024

Clean rooms are one of the buzziest technologies in the advertising industry. Sparked by a need to activate first-party data in a privacy-compliant fashion, many brands are eager to adopt this solution. Amid any industry boom comes the eventual consolidation, and it looks like that day has come for the clean room space.

Fashion 102

Fashion Advertising 102

PubMatic

APRIL 25, 2024

Audience addressability has been in the spotlight within the digital advertising industry since Google first announced plans to phase out third-party cookies four years ago. A core part of our advancement of our portfolio strategy is through participating in Google’s Privacy Sandbox. But signal loss is nothing new.

Audience 57

Audience Cookies GDPR Retargeting 57

Basis

APRIL 25, 2024

As seismic shifts reshape the advertising industry, marketers are reinvesting in strategies that have stood the test of time. What shifts, exactly, are pushing advertisers back towards these old-school approaches? To meet these challenges, advertisers are testing new technological solutions to help them adapt.

Brand Lift 52

Brand Lift Advertising Cookies Impressions 52

Ad Monsters

MARCH 21, 2024

The IAB’s State of Data Report 2024 highlights a privacy-focused industry grappling with reduced data availability, resulting in significant organizational shifts and a focus on first-party data. While beneficial, the industry’s shift to a privacy-first approach has reduced the availability of high-quality, usable data.

Cookies 93

Cookies Machine Learning ROI Conversion 93

Digiday

APRIL 9, 2024

As marketers attempt to balance privacy and performance, Snap and Snowflake are developing ways for advertisers to build privacy-enhancing technologies (PETs) with Snowflake’s Marketing Data Cloud. Minimizing the points of interface and points of transfer will continue to be a focus for advertisers.

Conversion 90

Conversion Media Advertising Marketing 90

Ad Monsters

FEBRUARY 20, 2024

Google’s response to the IAB Tech Lab’s Privacy Sandbox analysis calls out several inaccuracies and the misconception that the Privacy Sandbox is a direct replacement for third-party cookies. Last week, the IAB Tech Lab released a comprehensive report detailing the challenges of Google’s Privacy Sandbox.

Cookies 111

Cookies Ad Exchange Audience Mobile Ads 111

VideoWeek

APRIL 25, 2024

Now it says it expects to start ramping up cookie deprecation “starting early next year” Is this a much needed delay, providing more time for Google to refine its cookie-free Privacy Sandbox tools (while also shifting total cookie deprecation away from Q4, a crucial period for advertising)? Yes, it is.

Cookies 52

Cookies Ad Tech Advertising Marketing 52

Ad Monsters

JANUARY 28, 2024

Last year, for Data Privacy Day, fellow privacy lawyer Farah Zaman, pondered whether the recent focus on data privacy in advertising would continue. Well, another year around the sun, and data privacy is still a hot topic in ad tech. There has been talk of privacy-enhancing technology for the last few years.

Pharmaceuticals 114

Pharmaceuticals Ad Tech Healthcare Audience 114

Brid.tv

APRIL 1, 2024

Increasing global concern about online user privacy has brought big changes within the digital advertising industry in recent years. Data privacy regulations such as GDPR, heightened consumer awareness, and cookie depreciation have undoubtedly led to a giant shift in how platforms, publishers, and advertisers conduct business.

Advertising 75

Advertising GDPR Cookies Mobile Ads 75

Basis

APRIL 3, 2024

In the advertising world, AI has already been at work for over a decade, powering programmatic advertising and optimizing media buying across the open internet. To do this, advertisers must thoroughly understand the risks posed by AI. However, those advantages also come with some significant brand safety concerns.

Advertising 75

Advertising Machine Learning Non-Profit Cookies 75

Digiday

DECEMBER 13, 2023

Amid the phasing out of traditional identifiers and changes to data privacy laws, publishers are increasingly prioritizing first-party data to safeguard their ad revenue and monetize audiences. marketers are using data management platforms, which allow advertisers to organize and activate data for targeted campaigns.

Media 85

Media Data Management Platform Audience Advertising 85

Ad Monsters

JANUARY 29, 2024

The data compliance technology company asserts that publishers follow the EU example, which provides more robust federal data privacy standards. As privacy ethics continue to take center stage, data compliance is crucial for every ad tech stakeholder to monitor risk and maintain brand integrity. privacy law is very fragmented.

Viewability 105

Viewability GDPR Cookies Ad Tech 105

Ad Monsters

MARCH 11, 2024

The digital advertising landscape is undergoing a monumental shift towards privacy-first practices, underscored by the Privacy Sandbox initiative and the critical findings from the “ IAB Tech Lab’s Privacy Sandbox: Fit Gap Analysis for Digital Advertising.”

Cookies 65

Cookies Ad Tech Impressions Advertising 65

Ad Monsters

APRIL 5, 2024

While the US can learn much from the EU’s privacy compliance regulations, Compliant CEO Jamie Barnard says the US is not far behind our friends across the pond. Privacy compliance is becoming increasingly critical. A successful business must understand the dynamics of data regulation, privacy laws, and brand integrity.

GDPR 106

GDPR Impressions Machine Learning Viewability 106

Digiday

MARCH 12, 2024

Some stakeholders are concerned its Privacy Sandbox proposals — a means of continuing behaviorally targeted advertising without the foundational technology — are tactics meant to evade government censure that may arise from its multiple anticompetitive tussles with governments on either side of the Atlantic.

Ad Server 92

Ad Server Cookies Media Marketing 92

illumin

MARCH 5, 2024

As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes. The digital media scene has had a shake-up since 2024 began.

Advertising 98

Advertising Cookies First-Party Cookies Pop-Up 98

Martech Series

JULY 8, 2022

The New Desktop Privacy Solution Prevents a User’s Personal Data, Online Activity and History from Being Accessed or Monitored by Internet Service Providers, Advertisers and Third Parties. Marketing Technology News: Countable Launches Enterprise ESG Portal to Bring Brand Impact to Life. Safe-T Group Ltd. , Safe-T Group Ltd. ,

MarTech 99

MarTech Marketing Advertising Media 99

Ad Monsters

MARCH 13, 2024

There is a major technical issue between VAST and PAAPI from the Privacy Sandbox. In the other we have Google’s Protected Audiences API , or PAAPI for short, a major piece of Google’s Privacy Sandbox alongside their Topics & Attribution APIs. This is a demo of how a video ad would serve in a Privacy Sandbox environment.

Fill rate 122

Fill rate Video Ads Ad Server Audience 122

Martech Series

FEBRUARY 23, 2023

Consumers want a personal experience without sacrificing privacy A recent consumer survey by Vericast validated a paradox about personal data that puts marketers in a tough spot. When it comes to digital advertising, consumers want a custom experience – but not at the expense of privacy. This preference cuts across demographics.

Advertising 85

Advertising MarTech Marketing Media 85

Martech

MARCH 7, 2024

It’s been one step forward, two steps back all the way for Google’s Privacy Sandbox, the initiative intended to devise new and privacy-compliant ways for digital advertising to operate on the open internet. Where exactly are we with Privacy Sandbox? Remember FLoC ? It was not friendly.

Cookies 119

Cookies GDPR Click Through Rate Advertising 119

Martech

MAY 11, 2023

Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. If you are in a decision-making role you are probably tasked with at least evaluating whether this is a technology that you need to pay attention to,” said Milicevic. “If What is a DCR? “It’s

Marketing 132

Marketing Cookies GDPR MarTech 132

Martech

JANUARY 8, 2024

The reason for this is one word: privacy. For example, In 2017, Apple introduced Intelligent Tracking Prevention , one of the company’s first forays into privacy-enhancing technologies, which limits the effectiveness of third-party trackers in Safari. It’s not all doom and gloom. Companies like Factors.ai

Banner 127

Banner GDPR Cookies eCommerce 127

Martech

JANUARY 19, 2024

Advertisers who want to show personalized ads to consumers in the European Economic Area (EEA) must take immediate action to prevent campaign performance issues. Meanwhile, app advertisers are advised to update to the latest version of the Google App Conversion Tracking API or SDK. Why we care. Global impact. What is EU UCP?

Advertising 104

Advertising Cookies GDPR Communications 104

Martech Series

FEBRUARY 19, 2023

Pegasus Intelligence and SOLV Technology Partnership Brings Mass Messaging Using Internet Advertising to Any Geolocation in the UAE and GCC. Matt Harty, CEO, SOLV Technology Pte. Account holders can reach the audiences they need to without the audience being connected, logged on, or subscribed to social media accounts.

Advertising 94

Advertising Audience Media MarTech 94

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. So, what is contextual targeting, how does it work, and why is it here to stay in the digital advertising landscape? Read on to find out!

Advertising 76

Advertising Cookies CPM Retargeting 76

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. How can marketers balance innovation and privacy? Data privacy: The cornerstone of ethical marketing For years, data privacy has been one of the primary ethical concerns in marketing technology. Data ownership.

Marketing 125

Marketing GDPR MarTech Cookies 125

Ad Monsters

JANUARY 30, 2024

As Ad Ops and Rev Ops professionals gear up to integrate generative AI into their daily routines, they must understand the legal consequences of not adhering to privacy and copyright laws, ensuring consumer protection. Critics have called out generative AI’s spread of misinformation and data privacy concerns for quite some time.

GDPR 106

GDPR Ad Ops Pop-Up Audience 106

YieldBird

MARCH 27, 2024

Welcome to a new piece in Yieldbird’s series, drawing from our own research into the significant shifts in the programmatic advertising landscape, specifically the move away from third-party cookies. This evolution is crucial for publishers due to increased privacy demands and stricter rules.

Cookies 52

Cookies Audience Header Bidding Impressions 52

Martech

DECEMBER 4, 2023

I am the first generative AI chatbot for marketing technology professionals. Prompt: Is using third-party audience data worth it for advertising? Answer: Using third-party audience data for advertising can be worth it depending on the specific goals and circumstances of the advertiser. I am trained with MarTech content.

Advertising 110

Advertising eCommerce ROI Audience 110

Ad Monsters

DECEMBER 14, 2023

In the United States, the cookie replacement talk is all Privacy Sandbox this, Privacy Sandbox that, but in the UK, they seem to move to the beat of a more skeptical drum. The organization was the original body that complained to the CMA , leading to the commitments that delayed the rollout of the Privacy Sandbox.

Cookies 116

Cookies Conversion Ad Tech Advertising 116