Martech

JANUARY 4, 2022

Context uses AI to classify images and video seen across digital channels, including social media and CTV. The CTV landscape especially continues to grow , offering many more ad opportunities for marketers on streaming services and ad-supported video on demand (AVOD). Read next: 2022 Predictions: CTV and cross-channel advertising.

Shipping 106

Shipping Audience MarTech Marketing 106

Automatad Inc.

MAY 9, 2023

Share Tweet Share When the digital advertising era first dawned, most publishers started monetizing their remnant space on their websites by serving image, text, or link ads. And as their monetization efforts evolved with time, so did the digital advertising methods, formats, and technologies. advertisers will spend 78.45

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Monetize More

SEPTEMBER 15, 2022

Video and display ads are the two most popular advertising formats right now that are making publishers big bucks. Video ads are booming right now. There are many different ad servers available to the publisher, but they cannot all handle video ads effectively. Do Video Ad Servers equal Display Ad Servers?

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Martech Series

JANUARY 19, 2023

Better TV storytelling for brands starts with Roku” Three new “Beyond the :30” video ad formats were tested: Thematic Tagged Vignette : A 30-second animated ad where a brand celebrates streaming. Marketers want to stand out in the shift to streaming.

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Video Ads Control Group Brand Awareness Entertainment 77

MNTN

FEBRUARY 17, 2023

And with that rise in viewership, advertisers have similarly been growing their investment in the channel. US advertisers are expected to spend $26.92 of total video ad spend. million price tag. What can advertisers who don’t necessarily have a SB sized budget, learn from the creative approach of those who do?

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Display Advertising Video Ads Audience Advertising 98

Automatad Inc.

DECEMBER 1, 2023

Share Tweet Share Video ads are an undeniable choice for attention and engagement. The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027. The video types are also known as video ad formats.

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Video Ads Non-Profit CPM Viewability 40

Monetize More

MAY 17, 2023

The video industry is rapidly booming, so you are here, reading this article. Also, don’t forget to use an online free video cutter to edit the content appealingly! Video Monetization – What Does it Mean? Video monetization is generating solid income by creating and sharing video content.

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Video Ads Click Through Rate Non-Profit Viewability 52

Monetize More

JANUARY 26, 2023

​​Audio advertising is a rapidly growing ad format in programmatic advertising, driven by the increasing consumption of audio platforms such as podcasts and music streaming services. You don’t have a podcast or youtube channel to utilize Audio ads but do you have video inventory on your website right? Audio Ads: hype or flop?

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Fill rate Click Through Rate Brand Awareness Conversion Rate 98

Brid.tv

JULY 6, 2023

Added a GEO targeting tag on video lists if a video has some type of GEO targeting. Added an option to exclude videos from being shared when utilizing the shared video library feature of the platform. Added an option to copy snapshots when ingesting videos from MRSS feeds.

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Geo targeting Advertising 57

Ad Monsters

DECEMBER 7, 2023

It is a massive undertaking, as the researchers parsed the log-level data of 21 prominent advertisers to track the entire journey of their investments in the open web. Two years in the making, the study was conducted with TAG TrustNet. Those campaigns represented $88 billion. Here are some of the key findings.

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Marketing Brand Lift CPM Viewability 111

Martech Series

JULY 1, 2022

For the second time this year, STN has been recognized for their success in helping digital publishers thrive with online video – technically, financially and with premium content. STN Video, North America’s largest independent online video platform, has been named Best Video Platform at the 2022 Digiday Media Awards.

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Media MarTech Audience Advertising 83

Digiday

NOVEMBER 17, 2022

With the accelerated growth of connected TV, programmatic advertisers are increasingly investing in the medium to reach engaged audiences. Advertisers also benefit as real-time bidding levels the playing field for marketers. How video ad servers were falling short for publishers and advertisers.

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Header Bidding Ad Server Video Ads CPM 59

Monetize More

NOVEMBER 10, 2022

A high CPM floor could restrict the ability of the lower-paying advertisers to bid for your inventory. Step 12: Do an ad quality monitoring test to hunt down blank ads or in-banner video ads (IBVs) slowing down the page. You need to make sure you set up a passback tag behind it. This makes the ad spot more competitive.

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Kevel

AUGUST 25, 2022

Videos are becoming the dominant online content form, evidenced by Instagram becoming “no longer a photo-sharing app,” TikTok’s 1.2B monthly users, and in advertising, video ad spend increasing an additional 26% to $49.2B Video ads are growing in popularity and in ad spend, and they won’t stop soon.

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AdvertiseMint

OCTOBER 2, 2023

Do you know how to speed up video on TikTok? TikTok is known for its short, snappy videos. If you want to learn how to speed up video on TikTok, you are reading the right post. Follow these steps to speed up video on TikTok. It will direct you to the tab to film or choose a pre-recorded video. speed option.

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Audience Agency Advertising 52

Kevel

JULY 19, 2022

Videos are becoming the dominant online content form, evidenced by Instagram becoming “no longer a photo-sharing app,” TikTok’s 1.2B monthly users, and in advertising, video ad spend increasing an additional 26% to $49.2B Video ads are growing in popularity and in ad spend, and they won’t stop soon.

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Video Ads Ad Server Advertising Pop-Up 52

Digiday

DECEMBER 8, 2022

Register for free to watch more of the discussion and learn how advanced advertising measurement is providing advertisers access to the deep data they need across all platforms. For advertisers, measurement must work across mobile, desktop, social, digital and CTV. While the panels vary by country, in the U.S.,

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Advertising Media Marketing Audience 52

Martech Series

JUNE 28, 2022

Deep Contextual is the most intuitive contextual targeting offering on the market that leverages AI-powered deep learning, advanced computer vision, natural language processing and other proprietary technologies to analyze video and page content, providing deeper insights and contextual categories for smarter and more effective targeting.

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Viewability Impressions Video Ads MarTech 85

VideoWeek

FEBRUARY 12, 2024

Disney has announced it is launching a new contextual advertising tool for its streaming services Disney+ and Hulu, which will enable advertisers to target and tailor ads based on specific moments, moods, or emotions. But even established TV advertisers are increasingly looking for ways to drive more efficiency in their TV buys.

Ad Tech 52

Ad Tech Audience Media Advertising 52

Martech Series

AUGUST 12, 2022

Sites now had more complex uses of images, sound, and video, making analytics much more challenging. Javascript would use a tag based system, marking each individual and tracking, with greater detail, all they did on a site. Using all this data marketers started utilizing digital targeted advertising.

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Machine Learning MarTech Marketing Advertising 92

Banner Flow

MAY 12, 2023

Retailers who do not integrate shopping experiences will no longer be able to host a Shop on their Facebook or Instagram page or use product tagging in posts from August 10, 2023. Instagram is also testing a new process to help brands feature user photos and videos in their IG shop.

Media 52

Media Affiliates Brand Awareness Entertainment 52

TechCrunch Ads

JUNE 15, 2022

The new feature allows Pinterest users to tell their stories using a combination of video, images, music and other editing tools, resulting in something that’s a cross between TikTok’s short videos and a Stories product with multiple pages of content. Pinterest introduces Idea Pins, a video-first feature aimed at creators.

Brand Awareness 101

Brand Awareness Impressions Audience Advertising 101

AdvertiseMint

JULY 2, 2023

If so, then reposting videos is an effective and easy tactic. Reposting allows not only for easier sharing of viral videos but also for giving credit to original creators. TikTok’s repost feature allows you to repost videos from other users, allowing you to share the video with your followers.

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Audience Conversion Entertainment Social Advertising 52

AdvertiseMint

FEBRUARY 11, 2024

Click the buttons below the box to add photos or videos, tag friends, add a feeling or activity, or check in to a location. We are the best Facebook advertising agency. Related Blog Posts Facebook Messenger Bots for Marketing Facebook Retargeting: Reconnecting with Your Audience How to Create Video Ads for Facebook

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Brid.tv

SEPTEMBER 30, 2022

The growing popularity of video content that we have been witnessing in recent years has also boosted the popularity of digital video advertising. Although this ad format is generally considered to be effective and engaging, not all video ads are the same. Pre-roll ads are a type of instream video ads. Learn More.

Video Ads 67

Video Ads Conversion Rate Fill rate Ad network 67

Smart-Hub

DECEMBER 10, 2021

Or a video description showing you what the product can do? In a reported survey aggregating the current trends in advertising, this same question was posed to an audience, and 72 percent of respondents preferred a video ad over other forms of advertisement. What is video advertising?

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Advertising Video Ads Ad Server Communications 52

Martech

OCTOBER 22, 2021

They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. He wanted to increase video ad revenue by taking full control of Jagran’s video ad serving infrastructure. . Taking control of video ad inventory.

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Video Ads Ad Server Media Ad network 103

Martech

AUGUST 3, 2021

“Video killed the radio star” sang The Buggles prophetically in the first music video broadcast on MTV. That was 40 years ago this year, and although radio stuck around it’s just become routine for us to expect video along with the audio. Many videos, many views. Moods and Rewind. Evangelista agrees.

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Audience Entertainment Advertising MarTech 118

Monetize More

AUGUST 3, 2022

The video industry is rapidly booming, so you are here, reading this article. Also, don’t forget to use an online free video cutter to edit the content appealingly! Video Monetization – What Does it Mean? Video monetization is generating solid income by creating and sharing video content.

Video Ads 52

Video Ads Click Through Rate Non-Profit Viewability 52

InMobi

MARCH 23, 2021

InMobi has once again received the official Certification Against Fraud (CAF) designation from the Trustworthy Accountability Group (TAG). While over 600 companies have registered with TAG, less than 500 have received any kind of certification from them. InMobi has been certified for every year since 2018.

Mobile Ads 52

Mobile Ads Impressions Advertising Marketing 52

Brid.tv

JULY 6, 2023

Added a GEO targeting tag on video lists if a video has some type of GEO targeting. Added an option to exclude videos from being shared when utilizing the shared video library feature of the platform. Added an option to copy snapshots when ingesting videos from MRSS feeds. Zendesk or email. Visit Brid.TV

Geo targeting 40

Geo targeting Advertising 40

Monetize More

MAY 5, 2023

Watch this video to understand what we mean: If you’d like to know if you are Ad Exchange-ready, here are 5 signs to determine if you should finally invest in Google Ad Exchange. #1 With Ad Exchange, ad network tags can compete dynamically against RTB, helping to drive higher overall CPMs. The result? More revenue! Switch today.

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Brid.tv

OCTOBER 17, 2022

With video content gaining unprecedented popularity in the last decade, digital video advertising has become one of the most lucrative advertising branches. But not all video ads are the same. Post-roll ads are generally considered the outcast of the instream advertising landscape. What Are Post-Roll Ads?

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Martech

OCTOBER 25, 2021

Following the dramatic revenue stumble by Snap (see below), which the CEO openly acknowledges was primarily caused by the iOS privacy changes, advertisers may have other reasons to be holding back on spending, like the apparent impossibility of getting products into the country and to their purchasers. Editorial Director. Snap reported $1.07

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AdvertiseMint

JANUARY 22, 2024

GA4 shifts the focus from pageviews to events, allowing marketers to track specific user actions such as clicks, video views , or form submissions. Audit and update tags. Ensure your website or app’s tracking tags are up-to-date and compatible with GA4. Related Blogs What Is Google Advertising ID?

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Marketing Audience Agency Advertising 52

Ad Monsters

FEBRUARY 26, 2024

As new platforms emerge and the lines between CTV, linear and digital continue to blur, advertisers have no shortage of ways to reach consumers – but are they doing so effectively? Prioritize Premium Video It’s all about quality content and brand safety in today’s landscape.

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Media Cookies Audience ROI 59

Brid.tv

MARCH 21, 2023

As a more cost-effective and flexible route for generating revenue, display advertising has certain advantages and drawbacks that may impact a publisher’s decision on whether and how to implement these ads into their website. Table of Contents [ hide ] What Is Display Advertising? FAQ What Is Display Advertising?

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