MNTN

NOVEMBER 2, 2022

Soon, across stores worldwide, the price tags will be hung from the merchandise with care, in the hopes that new customers will soon be there. To see how retailers are navigating this new landscape, MNTN and Worldwide Business Research (WBR) polled 100 marketers from leading retail brands. It’s almost that time.

Retail 52

Retail Marketing Audience Advertising 52

Martech Series

JUNE 23, 2022

With a refreshed vigor, UX enhancements and new innovations, the marketing automation disrupter goes toe-to-toe with the likes of Marketo and Pardot, who have abandoned and disenfranchised their customers. Marketing Technology News: Validity Launches MailCharts SMS to Enhance Mobile Marketing Capabilities.

Marketing 101

Marketing MarTech Audience Agency 101

Martech Series

FEBRUARY 2, 2023

A more effective marketing approach than a Super Bowl ad, the survey found, are personalized ongoing communications, which are 17% more likely to drive a purchase than a large brand awareness campaign like a Super Bowl ad (41% of respondents said personalized ongoing communications drive them to purchase vs. 35% for a large campaign).

Communications 81

Communications Brand Awareness MarTech Marketing 81

Basis

JANUARY 3, 2024

That being said, the fact that Redditors are so highly engaged and passionate about the topics they engage in comes with some caveats for marketers. Sounds like it has some real marketing potential—why aren’t more advertisers talking about it? Does advertising on Reddit makes sense for all brands?

Advertising 64

Advertising Audience A/B Testing Brand Lift 64

Digital Remedy

APRIL 21, 2023

In recent years, QR code ads have been getting lots of buzz in marketing circles—with most conversations centering around using them in performance TV campaigns to drive outcomes. The evolution of QR code formats in recent years has led some marketers to seek a refresher course on the subject.

Conversion 52

Conversion Education Conversion Rate Manufacturing 52

Basis

DECEMBER 1, 2023

Meanwhile, finserv marketers must reconcile those increased customer expectations and growing competition with significant digital ad spend growth and strict advertising compliance regulations. Financial services marketers should lean into those advantages to position FIs as a resource for customers anywhere on their trajectory.

Marketing 52

Marketing Education Finance Machine Learning 52

Martech

OCTOBER 28, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and Facebook is not yet fazed. Agile marketing for teams: A free guide. How to move to a first-party data marketing strategy . Editorial Director. Read more here.

A/B Testing 101

A/B Testing Electronics GDPR MarTech 101

Basis

OCTOBER 17, 2022

As a marketing professional, one way to impress a friend who doesn’t work in the space might be to have them look at any current LUMAscape. They wouldn’t be remiss in asking, given that more than half of marketers say they want to quit their jobs. Marketers use an average of nine different platforms to run a typical campaign.

Media 72

Media Marketing Healthcare Manufacturing 72

Brid.tv

NOVEMBER 1, 2022

There are many major industry players on the market, and each comes with its own set of features and tools. Omnichannel Monetization. Google ADX is an ad exchange owned by Google, and it is a part of one of the largest advertising ecosystems on the market right now. MediaMath is an omnichannel demand-side platform.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Media Math

JANUARY 17, 2023

As they continue to gain industry adoption, we need to start thinking about how these metrics impact our media buying decisions and how to successfully incorporate them into our marketing plans. Creative intelligence unlocks effective planning for your marketing strategy. So, in what areas do attention metrics impact media buying?

Media 52

Media Viewability CPM CPA 52

MNTN

NOVEMBER 3, 2022

While brands should—and are—keeping social and mobile advertising in their omnichannel marketing mix, many have turned their attention to the next performance platform that builds on—and in many ways, supersedes—what came before: Connected TV. New Study Says Mobile is the Past, CTV the Future.

Mobile Ads 52

Mobile Ads Brand Awareness Audience Advertising 52

PrograMetrix

JULY 7, 2021

Yet, with all the positive changes and growth in the industry, MSOs still face challenges operating and marketing their businesses. Facebook, Instagram, Google, and other digital marketing platforms are often the go-to online marketing solution. Market Your Cannabis Brand with Compliant Programmatic Advertising.

Advertising 52

Advertising Retargeting Geo targeting Retail 52

Martech

SEPTEMBER 28, 2021

Identity resolution platforms enable marketers to “close the loop” of customer marketing, analytics and compliance with a comprehensive holistic view of activity across all of an organization’s customer touchpoints and channels. Why do marketers need identity resolution platforms? What identity resolution platforms do.

Cookies 114

Cookies GDPR Mobile Ads Ad Tech 114

Basis

MAY 29, 2023

From shifting consumer habits to rapidly evolving technologies, there’s a lot for travel marketing teams to juggle. Below, we outline six marketing challenges in the travel industry today as well as the strategies teams can use to address them. Let’s dive in. Which leads us to our next challenge… 3.

Marketing 68

Marketing Retargeting Audience Machine Learning 68

Brid.tv

AUGUST 31, 2022

That is why more and more of them will be moving to the OTT advertising market. For instance, the OTT space doesn’t support VPAID ad tags, unlike the web and mobile. Ad Displaying — The OTT platform and the ad server will communicate with these ad tags to know which ad to display. Omnichannel Monetization.

Advertising 52

Advertising Video Ads Ad Server Cookies 52

Brid.tv

AUGUST 29, 2022

Google ADX is the biggest ad exchange on the market right now, with the top-tier premium inventory at some of the highest CPMs. Omnichannel Monetization. The platform supports an array of ad formats, including rewarded, native, and pre-roll ads, VAST/VPAID tags, and so much more. Google ADX. Marketplace. Google Ad Manager 360.

Advertising 52

Advertising Header Bidding Ad network Video Ads 52

Ad Monsters

OCTOBER 1, 2022

To start the process, after a user is tagged on the publisher or advertiser website, they call the CORE ID service to see if the user has a CORE ID. With the PII, clients who use the solution build marketing programs. It offers publishers and advertisers deterministic data rooted in offline name or address data. Fabrick ID.

Cookies 111

Cookies Ad Tech Audience Pop-Up 111

Clearcode

JULY 27, 2022

Data deduplication is a significant problem from a marketing point of view. Depending on your company’s needs, you can use SCVs in many ways — from general sales analysis and marketing to more granular actions. For this reason, the SCVs should be constantly updated with new information. Second, the company has to deduplicate data.

Communications 52

Communications Finance GDPR MarTech 52

VideoWeek

JUNE 23, 2023

This partnership will allow advertisers to buy inventory across more than four markets, which the companies call the “first step towards integrated programmatic TV buying.” “Broadcast TV remains an integral part of the European media landscape,” said RTL AdAlliance deputy CEO and CDO Dr Oliver Vesper.

GDPR 52

GDPR Cookies Ad Tech Agency 52

Brid.tv

AUGUST 23, 2022

With so many good options on the market, it can be difficult to make the final decision. Now that you know exactly what features and tools to look for in an OTT advertising platform, it’s time to take a look at some of the biggest players on the market. Omnichannel Monetization. But how do you choose an OTT advertising platform?

Header Bidding 82

Header Bidding Advertising Ad Exchange Video Ads 82

VideoWeek

FEBRUARY 16, 2024

In this week’s Week in Review: OpenAI unveils impressive text-to-video capabilities, TF1 sees positivity in the ad market, and The Independent enters talks to take control at BuzzFeed UK & I. Paramount has been impacted by the Hollywood strikes last year, as well as the effect of a soft advertising market on its TV business.

Marketing 52

Marketing Media Entertainment Agency 52

Brid.tv

JUNE 26, 2023

Although not a traditional video ad network, Primis helps publishers maximize ad yield through their unique content units and some of the best engagement-boosting features on the market. This platform supports VPAID ad tags and allows publishers to monetize mobile apps across different operating systems seamlessly. and CTV video ads.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Brid.tv

NOVEMBER 22, 2022

That’s why we’ve put this guide together to help you identify some of the best mobile app monetization platforms on the market. They exist to streamline the process of implementing VAST & VPAID ad tags into your apps, allowing you to start monetizing in a matter of hours. Omnichannel Monetization. Table of Contents.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Single Grain

FEBRUARY 12, 2020

Book My Free Marketing Consultation. Tag it in an Instagram post. Use features like Shoppable posts that allow you to tag products directly in posts and connect them to their pages on e-commerce stores. Dive Deeper: The Effects of Natural Language Processing (NLP) on Digital Marketing. Next stop: shoppable posts.

Machine Learning 98

Machine Learning Communications Media Retail 98

Single Grain

SEPTEMBER 26, 2019

Ranking #1 for important keywords on Google is a goal for most marketers and business owners, but I think you should go bigger than the top spot alone. Make sure your title tags and headers (H1, H2, etc.) He was just writing articles related to social media marketing. One could be on “Online marketing for beginners.”

Real Estate 99

Real Estate SEO Banner Click Through Rate 99

Single Grain

SEPTEMBER 4, 2019

If you’re doing Internet marketing, you need to remember that for each of these questions, consumers will give different answers. For successful international marketing and advertising, it is important to understand how customers make decisions. For exactly this reason, marketers have developed multicultural content personalization.

Advertising 80

Advertising Marketing Demand Side Platform Banner 80

Single Grain

JULY 16, 2020

Sparkhouse, a video marketing, advertising and production company, is offering to make free promotional videos for small businesses and startups who are affected by the pandemic. 33% of customers get frustrated if they have to repeat themselves to multiple support reps – and omnichannel customer service helps you eliminate this frustration.

Pop-Up 131

Pop-Up Shipping Fashion Manufacturing 131

Single Grain

APRIL 17, 2020

As tempting as it may be to hunker down and see how things play out, taking your foot off the gas pedal of your SEO and digital marketing campaigns could put your company at a disadvantage both now and when the world eventually recovers. Omnichannel Marketing: Using the Content Sprout Method to Overcome Info Overload.

SEO 145

SEO Audience Impressions Marketing 145

Single Grain

APRIL 26, 2023

It’s crucial to conduct an in-depth SEO audit to identify and tag pages with similar content. But by adding a canonical tag to all these pages except the top one (the main page), you can easily signal to the search engines that they are all variations of a single, original page.

SEO 52

SEO Conversion Rate Conversion Communications 52

Single Grain

SEPTEMBER 6, 2023

In an age dominated by digital marketing, the effectiveness of offline advertising poses a fascinating question. In this article, we’ll go through some current examples of how offline advertising still has a place in today’s marketing world. We’re talking about old-school traditional marketing material. you might ask.

Advertising 52

Advertising Conversion Audience Conversion Rate 52

Martech

MARCH 30, 2022

Digital experience is now the buzzword of modern marketing, and the CMS is the engine powering it. In this piece, we’ll discuss the foundational aspects of the CMS—what it is, why you should care, the types of tools available, and how it can help marketers succeed. Why should marketers care? Marketing and SEO features.

SEO 85

SEO Marketing MarTech ROI 85

Single Grain

DECEMBER 30, 2019

Search engine optimization (SEO) is digital marketing technique that is constantly changing. SEO is important for digital marketers, website owners and brands of all sizes because, in a nutshell, it allows your site to appear in the search results when someone types or speaks a query for which you have an answer or solution.

SEO 139

SEO Pop-Up Conversion Marketing 139

Single Grain

AUGUST 30, 2019

Make sure your title tags and headers ask the exact question as the keyword search. then make that your title tag – which doesn’t have to be the same as your headline. 22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond. You take an omnichannel approach to marketing. It’s a win-win. .

SEO 89

SEO Banner Real Estate Brand Awareness 89

Single Grain

MAY 5, 2023

Among other digital marketing mediums, PPC remains a popular method for driving traffic to a website and generating more leads. For this piece, we’ve assembled six different multi-channel PPC case studies that we hope will inform your own digital marketing strategy and help amplify your campaigns’ results.

ROI 52

ROI Advertising Conversion SEO 52

Single Grain

JULY 12, 2019

A successful podcast can be an effective marketing channel for your brand, since it can help you develop an intimate relationship with your customers or become seen as a thought leader with your peers – which translates to more sales and more business opportunities. If you’re in a niche market, however, “popular” might look a lot different.

ROI 102

ROI Banner Audience SEO 102

Single Grain

JULY 19, 2019

Almost every brand is on one or more social networks running marketing campaigns, which means that social media advertising spend in the U.S. billion by 2020 : Further, 73% of small businesses are investing in social media marketing with nearly all (95%) planning on increasing their marketing budgets in 2019. billion this year!

Media 106

Media Banner Brand Awareness Pop-Up 106

Single Grain

JUNE 3, 2021

This is a complete guide to finding and hiring a Director of Marketing for your business. In this article, you’ll learn everything you need to know about: The role of Director of Marketing. Typical duties of a Marketing Director. Plus plenty of tips from the other side: how to land a job as a Marketing Director.

Marketing 98

Marketing SEO ROI Non-Profit 98