Remove tag statistical-analysis
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This week’s AI-powered marketing technology releases

Martech

It provides automated analysis of metrics within the dashboard, making it easier for media agencies and brands to connect the dots within their data sets. Odd AI Statistic of The Week : Nearly half (44%) of marketers report experiencing fear as a result of AI at least once a month, according to a new study from The Marketing AI Institute.

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How to increase website engagement with content recommendations

Martech

How content recommendation works Content recommendation relies on data analysis to accurately predict what content a user is likely to engage with. You can rely on general site statistics from your other readers. Keywords or tags. But this raises two critical questions: How does the system know what to recommend? Categories.

Audience 115
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Unlock the Power of Google Analytics 4: Seamlessly Transition to the Future of Analytics

Monetize More

Welcome to the era of cutting-edge data analysis! GA4 revolutionizes data analysis, shifting from the traditional Session or Pageviews approach to a more dynamic and efficient “Event-based” model. Analyze Content Performance: Dive into GA4’s content analysis features to identify top-performing content pieces.

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AI in Content Marketing

Martech Series

Based on data analysis, marketers develop social media postings that are pertinent to what customers want, such as a good or service. AI has the ability to carry out basic content optimization activities, such as content research, which aids in the analysis of Google trends and analytics and offers content recommendations or suggestions.

Marketing 120
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Introduction to CM360 and Uses (DoubleClick Campaign Manager)

Ad Ops Hero

Adding event tags to impressions & clicks, other platforms can keep track of data. They do that by leveraging advanced statistical models and Data-Driven Attribution. Time instead they could have spent troubleshooting discrepancies between platforms and tags. Templates for identifying audiences and targeting.

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Programmatic Strategy for Publishers

MediaFuse

A deep-dive analysis is necessary for each and every network partner, ad exchange, or SSP. rCPM is a statistic that many publishers do not calculate; however, it is one of the most important statistics in determining how well a demand source is performing. Step 2: Ad Server Analysis. Step 1: Reporting. Fill rate %.

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5 Practical Targeting Techniques for Your Facebook Ads Campaigns

Lemonads

This Facebook targeting strategy is a great fit if you work with products that have a higher price tag. You should always develop a campaign that relies on conventional traffic analysis. Thanks to these partnerships, Facebook allows you to target users based on specific behaviors, for example, people who have bought a specific product.