Martech

NOVEMBER 21, 2023

Leveraging marketing data is key to continual optimization and driving growth. Using bottom-of-funnel data as input to top-of-funnel activities I’ve written about how growth loops can be more helpful than funnels as they allow the loop’s output to be used back into the loop. I’ll also only reference customer data.

Conversion 109

Conversion Marketing Communications Retargeting 109

Martech

DECEMBER 15, 2023

Social media publishing supports more tags and mentions Boost social media engagement while reducing your team’s reliance on third-party tools or cumbersome multi-tool social posting work by using the new features to tag Instagram profiles in photos and reels and mention LinkedIn personal profiles, when scheduling posts in HubSpot.

Conversion Rate 110

Conversion Rate MarTech Communications Media 110

Media Math

SEPTEMBER 12, 2022

Where are we now in the global digital advertising privacy landscape? A complex global and state level web of privacy regulations has made it a requirement that companies staff and invest in global privacy and security compliance, with an eye to the consumer. But we need to scale our efforts.

Advertising 73

Advertising Media 73

Martech Series

JANUARY 3, 2023

New Program Helps Companies of All Sizes Meet New Privacy and Data Mandates with Broad coverage for More Organizations. ZenPrivata, a leading cybersecurity solutions provider, today launched Privacy Observatory 2.0, Federal NIST Privacy Framework 1.0 as well as the Europe-centric GDPR regulation.”

GDPR 87

GDPR Cookies MarTech Marketing 87

OpenX

JULY 27, 2023

To help set industry best practices around supply chain transparency, TAG (Trustworthy Accountability Group) recently announced their first-ever “Certified for Transparency” Seal. OpenX is among the first 10 companies to receive the TAG Certified for Transparency Seal. To do this, OpenX took a novel approach.

Advertising 40

Advertising 40

Martech Series

JANUARY 18, 2023

These latest updates expand the ability to access valuable human insights more quickly, accurately, and securely–further enabling companies to be able to better interpret and understand how their target audiences feel and why. UserTesting continues to invest in machine learning capabilities to improve the accuracy of testing data.

Machine Learning 85

Machine Learning Audience Healthcare MarTech 85

Martech Series

FEBRUARY 22, 2023

Purpose-Built and Widely Deployed by Leading Telecom Operators, the New Synchronoss Personal Cloud Includes Genius, BackTrack and Other Features to Ensure Data Security and Privacy Synchronoss Technologies, Inc.,

Machine Learning 85

Machine Learning MarTech Marketing 85

Martech

AUGUST 27, 2021

I’m not talking about digital piracy, although that’s certainly a task for the cyber security team at your organization. Consumer intelligence company Talkwalker has acquired review management platform Reviewbox, expanding its capabilities to integrate e-commerce and user-generated content data with its extensive customer insights offerings.

SEO 110

SEO Machine Learning Food MarTech 110

Martech Series

NOVEMBER 4, 2022

Identity.com, a 501(c)(4) non-profit organization empowering users with better control of their personal online data, is announcing today the launch of its next-generation Gateway Protocol. Marketing Technology News: Premion Achieves Trustworthy Accountability Group (TAG) Brand Safety Certified Seal.

Non-Profit 83

Non-Profit MarTech Marketing 83

Smart-Hub

APRIL 1, 2024

However, due to the growing privacy concerns, as well as privacy-related regulations, advertisers and publishers need to review their data collection and usage methods. This contributed to the already existing privacy concerns, so the first directives regarding the usage of cookies started to appear.

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

Martech

DECEMBER 22, 2022

“Data is an asset.” And for some companies, data is, indeed, an asset. For example, high-tech companies like Google are built on the value of their data. Google began by analyzing data from the web. It is data that powers their advertising supremacy. They have data: About consumer purchases.

ROI 114

ROI GDPR Marketing MarTech 114

Martech Series

JUNE 23, 2022

Act-On provides marketers with a better value, excellent coaching and account management so they can get back to designing intelligent marketing programs and freeing up budgets for other activities, instead of feeling frustrated with clunky platforms, bloated price tags, poor account oversight and lackluster support from the competition.

Marketing 101

Marketing MarTech Audience Agency 101

Martech

JUNE 8, 2022

Those changes, paired with new state-by-state legislation for consumer privacy, force advertisers to rethink almost everything they know about digital marketing. According to current data from StatCounter.com , Chrome makes up around 65% of the total share of consumer browsing, followed by Safari at roughly 19%. Processing.Please wait.

Audience 109

Audience Cookies Retargeting Marketing 109

Clearcode

JANUARY 26, 2023

The past few years in programmatic advertising have been dominated by the various privacy changes introduced by governments and tech giants like Google, Apple and Mozilla. Key Points Web cookies are a storage mechanism in web browsers that are used to store data. Table of Contents What Are Third-Party Cookies?

Cookies 64

Cookies First-Party Cookies GDPR Retargeting 64

Martech

SEPTEMBER 28, 2021

Central to that are identity resolution platforms, which is software that integrates consumer identifiers across channels and devices in a way that is accurate, scalable and privacy compliant to create a persistent and addressable individual profile. Client ownership of first-party data. Compliance with privacy regulations.

Cookies 114

Cookies GDPR Mobile Ads Ad Tech 114

Martech

JANUARY 2, 2024

Open-source customer data platforms can revolutionize your data management, empower your marketers and provide unparalleled flexibility and control for less money in licensing costs. Let’s begin with customer data platforms. You can read more about CDPs in general on MarTech’s Customer Data Platform page.)

MarTech 70

MarTech Marketing Cookies Audience 70

InMobi

OCTOBER 27, 2020

The hard work put into building apps needs to be sustained with commensurate continual efforts to protect them from malicious activities including those that degrade user experience and that violate user privacy. These activities not only lead to revenue loss but also put the apps at risk of being removed from the App Store or Google Play.

Viewability 52

Viewability Demand Side Platform Pop-Up GDPR 52

Ad Monsters

MAY 1, 2023

DSPs use the technology to determine winning bids, and the sell-side uses AI to organize and tag inventory. If the data aggregated into the tech is false, so will the output. In addition, generative AI could open new questions about data privacy. ” The tech is only as good as the information it receives.

Advertising 104

Advertising Ad Tech Machine Learning Communications 104

AdvertiseMint

DECEMBER 1, 2023

It’s highly targeted marketing powered by recent first-party data on known audiences. According to recent data from the Baymard Institute, the abandonment rate for online shopping carts is 70.19%. Installing the Remarketing Tag You need to insert a special tracking code on every page of your site.

Conversion 52

Conversion ROI Audience Cookies 52

Automatad Inc.

MARCH 31, 2022

UCPA: Utah’s new ‘publisher friendly’ privacy law. Google introduces ESP for encrypted first-party data sharing to GAM. UCPA: Utah’s New Consumer Privacy Law. Utah’s legislature has introduced a new privacy law called the Utah Consumer Privacy Act (UCPA), which is set to roll out by Dec.

Cookies 52

Cookies Impressions Data Management Platform Ad Inventory 52

Monetize More

DECEMBER 25, 2022

Personal Google Ad Manager tags. Ad Manager tags from the ad network partner. MCM will allow data to be transferred and available to publishers, leading to greater transparency and more useful and immediate reporting. Moving to this setup also has significant data privacy and security advantages. Conclusion.

Ad Exchange 52

Ad Exchange Ad Inventory Header Bidding Ad Space 52

Clearcode

JULY 27, 2022

Personalization, analysis, customer experience, user retention and upselling are the key pillars to a successful business in the digital world, but the recent privacy changes have made it harder for companies to collect and utilize data to power these activities. Separate data sources. Key Points About Single Customer Views.

Communications 52

Communications Finance GDPR MarTech 52

Ad Monsters

FEBRUARY 26, 2024

Brands can also layer in data to make each impression more valuable in reaching their core audiences. Strike the R ight B alance B etween C ontextual and A udience – T argeted S olutions As the deprecation of third-party cookies begins, marketers need a strategy that empowers them in a first-party data world.

Media 59

Media Cookies Audience ROI 59

VideoWeek

JANUARY 20, 2023

. “We need to move on to the walking phase,” said Peters, suggesting further leverage of Netflix’s first-party log-in data to differentiate its personalised ads and content recommendations. in 2021,” the company said in a filing with the US Securities and Exchange Commission.

Ad Tech 98

Ad Tech Media Cookies Audience 98

Clearcode

DECEMBER 12, 2022

The inability to generate notable financial results, improper usage of the AdTech and data assets, and the wrong business strategy are some of the main reasons for these acquisitions not working for telcos. The main advantages of building an AdTech platform for telcos are: Ownership of the tech, IP and data.

Demand Side Platform 52

Demand Side Platform ROI Ad Targeting MarTech 52

Digital Remedy

APRIL 21, 2023

Once scanned by your smartphone, these unique patterns translate into human-readable data such as menus, landing pages, and websites. The three main features of static QR codes are: It is free to use There is a data storage limit It is a one-time purpose code Dynamic QR Codes Dynamic QR codes can be modified and store more data after posting.

Conversion 52

Conversion Education Conversion Rate Manufacturing 52

Brid.tv

AUGUST 29, 2022

This encompasses the gathering of data necessary to make informed decisions about an ad campaign. Magnite Key Features: Private marketplace Cross-device and cross-channel support Real-time actionable analytics Automated ad podding Data protection and privacy features. Ad Analytics. Yahoo Ad Tech (Formerly Verizon Media).

Advertising 52

Advertising Header Bidding Ad network Video Ads 52

InMobi

FEBRUARY 5, 2020

Outside of the walled gardens, advertisers sometimes lack even basic data like age and gender. New laws and privacy initiatives like GDPR and CCPA are making everyone think twice both about their own data collection methods and how they’re sharing data, if at all.

Header Bidding 52

Header Bidding A/B Testing GDPR Cookies 52

Brid.tv

JANUARY 19, 2023

The audience targeting system depends on the platform of choice and the data available. Based on this data, for example, demographics and user habits, specific ads are delivered to each household. As previously mentioned, when choosing a provider, you need to take into consideration monetization options and security.

Entertainment 52

Entertainment Advertising Audience Media 52

VideoWeek

OCTOBER 1, 2022

IAB Tech Lab is drafting a set of standards for data clean rooms, the first draft due by December. The standards are designed to clear up definitions of clean rooms, establish how they operate and safeguard their security. But in many cases, they’re not fully secure [or] private at this point. The Week For Agencies.

Agency 52

Agency Media Non-Profit Retail 52

VideoWeek

FEBRUARY 2, 2024

Previously, only approved influencers and brands could tag products in their posts. The offering generates attention ratings for Showheroes’ CTV campaigns, using Adelaide’s panel-based eye-tracking data from TVision, full-funnel outcome data and other media quality indicators. The data revealed that 19.8

Retail 52

Retail Media Cookies Agency 52

NewProgrammatic

MARCH 15, 2022

For example, Google search ads are simply marked with a small “AD” tag. Given that Amazon is able to power its advertising algorithms with the actual buying data, the Amazon user targeting system is believed to outdo Google’s AI and provide even better results to both advertisers and users alike. Product Listing Ads (eg. DuckDuckGo.

Search Advertising 52

Search Advertising CPC Header Bidding Audience 52

Martech

FEBRUARY 1, 2024

Data is the Foundation: AI thrives on large volumes of high-quality data. Marketers need to ensure they have robust data collection and management systems in place. This data is used to train machine learning models to recognize patterns, predict customer behavior, personalize content, and more.

MarTech 101

MarTech Machine Learning Conversion Media 101

VideoWeek

NOVEMBER 11, 2022

Elon Musk has raised the possibility of bankruptcy at Twitter and called an end to remote working, following the departure of two security officers. The company unveiled the new design in a blog post, noting the “maximal” use of the wider space, incorporating comments, related tags and a colour-sampled blurred background.

Media 52

Media Retargeting Non-Profit Entertainment 52

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. How the data stacks up. Digiday collected information from each of the ID companies about what data they use to build the backbones of their IDs. Deep dives into the IDs.

First-Party Cookies 68

First-Party Cookies Cookies Header Bidding Ad Tech 68

Ad Monsters

OCTOBER 1, 2022

Privacy regulations are affecting this and third-party cookie depreciation is affecting that, but the reality is that the ad tech industry is going through a drastic evolution. Although Google delayed their third-party cookie cut-off, there have to be new and effective ways to aggregate consumer data in an ethical manner. .

Cookies 111

Cookies Ad Tech Audience Pop-Up 111

Martech

NOVEMBER 5, 2021

While it would be incredible to have a team of copywriters who code HTML, do mockups in Figma, manipulate data in Python, and are whizzes at Google Analytics, those unicorns only exist in CMO fantasies. These experts may specialize in anything from privacy and data security, brand adherence, or correct campaign tagging.

Marketing 108

Marketing MarTech Audience Shipping 108