Adweek

FEBRUARY 12, 2024

While Prime Video may not have had a Super Bowl spot, its marketing department has stayed busy. The streaming service debuted "Ill Terrible Gato," the second spot in its latest brand campaign, "Find Your Happy Place."

Agency 274

Agency Media Marketing 274

Adweek

MARCH 20, 2024

As technology continues to revolutionize the way brands engage with their audiences, the conversation around AI's role in marketing is more relevant than ever. Burger King, a champion in the quick-service restaurant industry, continues to harness AI to enhance customer experiences and drive brand loyalty.

Conversion 208

Conversion Audience Marketing 208

Adweek

AUGUST 21, 2023

The Philadelphia Eagles' Jalen Hurts becomes Jalen "Hulu Has Live Sports" in the streaming service's latest iteration of its live sports marketing campaign. A new 30-second spot starring the quarterback will debut today on social media and sports digital properties, including.

Media 238

Media Marketing 238

Ad Rants

JULY 17, 2023

In the ever-evolving world of digital advertising, ethics play a crucial role in maintaining trust between businesses and consumers. Pay-per-click (PPC) advertising has become an essential component of online marketing strategies, allowing companies to reach their target audience effectively.

Advertising 183

Advertising Audience Communications Marketing 183

Adweek

NOVEMBER 16, 2022

British chocolate brand Cadbury will utilize digital out-of-home activity as part of the promotion of its Secret Santa Postal Service, using digital and static posters to promote sharing at Christmas. and Ireland, at Mondel?

Marketing 238

Marketing Food 238

Smart Insights

DECEMBER 15, 2023

Our financial services social strategy recommendations and best-practice case studies put you in the driving seat to accelerate your financial services' ROI from digital marketing in 2024 Over the past few years, financial service organizations have embraced social selling programs … The post Financial services social media trends for 2024 appeared (..)

Media 93

Media ROI Marketing 93

Adweek

NOVEMBER 30, 2022

The math is simple for full-service out-of-home media company Outfront Media: Social plus out-of-home equals social out-of-home.

Media 251

Media Marketing 251

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Here’s a playbook to help your company succeed when marketing on a local scale.

Advertising 110

Advertising Marketing Geo targeting Retail 110

Martech

APRIL 16, 2024

Digital ads boomed in the fourth quarter when the growth rate spiked to 12.3% — in 2022 the growth rate for the quarter was 4.4%. Top channels included CTV, retail media and audio, which all saw double-digit growth in 2023. digital advertising industry continued its growth trajectory in 2023,” said IAB CEO David Cohen, in a release.

Advertising 104

Advertising Retail Ad Inventory Media 104

Martech

APRIL 25, 2024

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. So, how can marketers reach this broad and profitable segment? The “digital divide” is a fallacy as 50+ audiences: Have keenly adopted smart technology.

Marketing 104

Marketing Machine Learning Audience Communications 104

Digiday

APRIL 17, 2024

Independent agency group Meet The People (MTP) intends to acquire marketing and advertising group True Independent Holdings, Digiday has learned. and Canada and provide media planning and buying services, a programmatic trading desk and data and analytics unit. Founded in 2005, True Independent agencies have offices in the U.S.

Agency 84

Agency Media Marketing Advertising 84

Marketing Tech News

APRIL 22, 2024

The UK’s newest self-service digital advertising solution for SMBs, OSSA, has launched, with its sights set on unlocking small business growth in the UK through its AI-powered ad platform. Read more » The post AI-powered ad platform OSSA launches in the UK to support small business growth appeared first on Marketing Tech News.

Advertising 81

Advertising Marketing 81

Martech

SEPTEMBER 16, 2022

At the beginning of the pandemic, with restaurants and entertainment venues shut down, New Jersey liquor distributor Allied Beverage saw an opportunity to transform its customer experience, service and e-commerce. And Allied Beverage needed a more efficient way to handle all the service calls during a crisis. Transformation at scale.

Pop-Up 129

Pop-Up Finance Fashion Entertainment 129

AdExchanger

FEBRUARY 4, 2024

Influencer marketing spending is poised to reach $7B in 2024, nearly tripling since 2019. Brands trying to cut through an increasingly noisy, saturated digital environment are finding growth gains by using the social media content of third-party personalities to promote their products or services.

Marketing 126

Marketing Media Affiliates 126

Chief Martech

APRIL 28, 2024

The CMO Survey , a bi-yearly study of trends and perspectives from CMOs run by Duke University, Deloitte, and the AMA, has been one of the keystone research projects in the marketing industry for over a decade. In answer to the question Is your company using marketing technology? If you have a website, you use marketing technology.

MarTech 86

MarTech ROI Marketing 86

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

Marketing 120

Marketing Pharmaceuticals Manufacturing MarTech 120

Digiday

JANUARY 30, 2024

Performance marketing agency NP Digital this week is finalizing its acquisition of full-service creative and branding agency REBL House, Digiday has learned. It’s something agencies are prioritizing as they combine creative and data strategies with media to integrate their services in a competitive environment.

Agency 83

Agency Media Marketing 83

AdExchanger

APRIL 24, 2024

Streaming services with the best chances of survival are those that can turn their media into a performance marketing channel with targeting and attribution that looks and feels like digital advertising – at least according to investors on Wall Street.

Media 78

Media Advertising Marketing 78

Basis

MARCH 8, 2024

In an industry marked by high penetration—nearly all US adults have bank accounts—and consequently fierce competition, enticing new clientele while retaining existing customers is critical for financial services advertisers. The top reasons include increases in fees, poor customer service, and better rates elsewhere.

Advertising 75

Advertising Finance Media Audience 75

Martech Series

FEBRUARY 21, 2023

LotusFlare , the provider of a cloud-native digital commerce and monetization service for communications and media service providers, announced it has partnered with A1 Group (A1 TAG), a European provider of digital services and communication solutions, to launch re:do, a new stand-alone digital network service brand.

Communications 75

Communications MarTech Media Marketing 75

Martech Series

FEBRUARY 7, 2023

Organizations with particularly demanding business continuity requirements can also utilize UltraDNS 2 , a solution which provides two fully diverse DNS anycast resolution networks with distinct network and routing policies and diverse network operations, for the highest degree of service-level redundancy.

MarTech 92

MarTech Marketing Advertising 92

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing 128

Marketing SEO Machine Learning Audience 128

Martech Series

JANUARY 29, 2023

Affinitiv , the leading provider of data-driven marketing and software solutions to the automotive market, announces Tech Video as the winner of the 2023 AWA Award in the Rising Star category. Tech Video is the newest addition to the Affinitiv suite of Service Experience solutions.

SEO 92

SEO Retail Communications MarTech 92

VideoWeek

JANUARY 29, 2024

Channel 4 has confirmed it will cut 200 jobs and close some of its linear channels, as part of a five-year strategy to transition to a “digital-first public service streamer” by 2030. This includes divesting from its “legacy” operations in order to invest in its digital offerings.

eCommerce 105

eCommerce Marketing Advertising 105

More About Advertising

APRIL 29, 2024

Valtech, which began as a French IT services company, has bought digital transformation company Kin + Carta for £239m. K+C will now join the growing number of tech companies de-listing from the UK stock market. The combined company will operate worldwide with 7900 consultants, 6000 from Valtech and 1900 from K+C.

Agency 64

Agency Advertising Marketing Ad Tech 64

Martech

APRIL 25, 2024

In the face of economic headwinds, some small-to-medium businesses are devoting increased resources to their marketing efforts. A report from Constant Contact, “Small Business Now,” finds 39% of SMBs increasing their marketing budget while 44% are increasing time spent on marketing. and Australia.

Marketing 106

Marketing MarTech Media 106

Martech Series

JANUARY 27, 2023

Skyword, the leading content creation software and services company, announces the expansion of its executive team with the appointment of Dave Feldman as executive vice president of services. He spent over 11 years at Microsoft in various digital marketing leadership roles.

MarTech 86

MarTech Marketing Agency 86

Martech Series

AUGUST 3, 2022

The Pedowitz Group LLC, a leading digital consulting firm, announced that it has agreed to acquire BizMark, CT LLC, one of the nation’s top B2B marketing and communications agencies. Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions.

Agency 95

Agency Communications MarTech Marketing 95

Martech Series

AUGUST 17, 2022

Recognized as a Top Marketing Partner That Helps Franchise Brands Win at the Local Level. Netsertive, a digital marketing technology provider that enables franchise brands and multi-location businesses to execute localized digital marketing at scale, was recognized as one of the top franchise suppliers in 2022 by Entrepreneur.

Real Estate 89

Real Estate Marketing Finance Public Relations 89

Martech Series

DECEMBER 12, 2022

Parks Associates today welcomes industry leaders from the streaming, content, and video industries to the fifth annual Future of Video: OTT, Pay TV and Digital Media, December 12-14 in LA at the Marina Del Ray Marriot. “Our latest survey finds 20% of US internet households now have eight or more services.

Electronics 96

Electronics Entertainment Media Communications 96

Ad Monsters

APRIL 16, 2024

New York, NY (April 16, 2024)— AdExchanger and AdMonsters are pleased to announce the honorees for the 2024 Top Women in Media & Ad Tech Awards, recognizing an elite group of women for their contributions and lasting impact on their brands, organizations and markets. LinkedIn acquired her previous company Drawbridge in 2019.

Ad Tech 115

Ad Tech Media Advertising Marketing 115

AdvertiseMint

JULY 14, 2023

Getting a social media marketing service is a good way to do this. This blog post discusses using social media marketing services to give your business an advantage over other companies! Read on as we cover the following: What Is a Social Media Marketing Service? Specific audience targeting.

Media 98

Media Marketing SEO Impressions 98

Digiday

APRIL 3, 2024

As it aims to expand data and artificial intelligence strategies and services for its clients, independent digital agency Mod Op, Digiday has learned, will launch an internal AI practice this week called AI Council. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Agency 82

Agency Machine Learning Media Marketing 82

Martech Series

DECEMBER 16, 2022

Leading channel marketing solution provider and award-winning integrated full-service agency enter into strategic alliance to expand existing collaboration and deliver new unified solutions that fuel client growth and efficiency. Marketing Technology News: MarTech Interview With Alex Song, CEO and Founder at Proxima.

Advertising 96

Advertising Marketing SEO MarTech 96

Martech

JANUARY 30, 2024

Martech promises task automation, optimized workflows and improved digital experiences, but it also creates opportunities for bad actors and cybercriminals. By leaning on consultants, SaaS, and managed services, businesses can solve complex IT problems. One solution is implementing a Security-Operations-Center-as-a-Service strategy.

Healthcare 101

Healthcare GDPR Finance MarTech 101

Martech

OCTOBER 23, 2023

Digital transformation can mean many things to marketers and organizations. It all depends on a business’s digital maturity and the strategic goals the transformation is intended to achieve. One thing is certain — digital transformation affects the entire organization. Everyone has to be on board if it’s going to succeed.

Pharmaceuticals 119

Pharmaceuticals Electronics Healthcare MarTech 119

Martech Series

FEBRUARY 2, 2023

PowerDMARC signs with Data2Cloud to expand operations in Muscat and continue its commitment toward providing email security and authentication services. Data2Cloud is a cloud marketplace offering digital solutions and data center services to empower businesses in Oman and across the region.

MarTech 86

MarTech Marketing 86