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How to Advertise on WalMart Marketplace

AdvertiseMint

Utilize Walmart’s advertising features for better audience reach and ROI. Leveraging Walmart’s Advertising Options Walmart offers several advertising tools to help sellers enhance their reach and ROI via the Walmart Connect Ad Center. Key Takeaways Ensure compliance with Walmart’s product quality and standards.

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The age of personalization: How to prepare when nobody’s prepared by Optimizely

Martech

Of the executives that do have a personalization strategy, they’re looking to three key categories to measure their ROI: Sales per customer (49%) Time spent on site/page engagement (45%) Customer retention (44%) What’s telling is that not a single metric breaks the 50% mark, which speaks to the general uncertainty of how to track success.

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How to increase holiday sales using Meta ads?

AdvertiseMint

Highlighting offers such as free shipping, exclusive deals, or time-sensitive discounts can increase the urgency and attractiveness of the purchase, motivating customers to buy sooner rather than later. Use high-quality images and videos that highlight your products’ features and benefits.

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Holiday Advertising in 2025: Delivering Value Amidst Economic Uncertainty

Basis

The majority anticipate budget cuts due to ongoing economic volatility, and pressure to prove ROI is intensifying. Last year, shoppers cited high prices, shipping delays, and limited inventory as their biggest holiday frustrations. In this landscape, promotions, loyalty programs, and free shipping are now the norm, not a perk.

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3 high-impact email automations you need to drive revenue

Martech

Provide specific, tangible offers like discounts or free shipping. Higher ROI : Concentrating on high-impact automations allows for better use of time and resources, driving more revenue with less effort. Example: “You left something behind! Return now and complete your order.” ” Communicate urgency or incentives.

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KFC’s new take on Colonel Sanders is serious about its ‘Comeback Era’

Marketing Dive

The latest marketing from the chain takes a bold approach to transparency, committing to righting the ship by flipping Colonel Sanders’ usually cheery disposition into a stern one, including on store signage and out-of-home ads.

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What Ending the De Minimis Rule Means for E-commerce Ads

Single Grain

By shipping millions of low-value parcels directly to US consumers, these companies effectively bypassed tariffs that traditional retailers faced when importing in bulk. Consider in-country fulfillment: Reduce cross-border shipping complexities by warehousing inventory within key markets. However, this era is coming to an abrupt end.