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MNTN Performance TV versus Linear TV Creative

MNTN

For example, Reeds Jewelers activated an emotional Mother’s Day commercial using MNTN Performance TV, then served cross-device ads to those same audiences afterwards to offer up incentives like free shipping and returns in order to drive those audiences to make a purchase.

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Callout Extensions: The Secret to Capturing More Ad Clicks in 2024

AdvertiseMint

You can highlight things like free shipping , 24-hour customer service, or any special offer. Suppose you want all ads in an account to promote “ Free Shipping ” – set this at the account level. They let you shout about special deals like free shipping or round-the-clock customer service right next to your ad copy.

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Micro Conversions: What Are They and Why Do They Matter?

MNTN

People commonly abandon their carts because of shipping costs, website performance, and forced account creation. A high abandoned cart rate tells you to simplify your checkout process, change shipping rates, or improve site security. Email marketing still offers a strong ROI of about $40 for every $1 spent.

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Average Revenue Per Visitor: The money making KPI

Monetize More

One way to do so is by comparing average monthly expenditures with average monthly revenues, which will tell you whether or not you’re getting a good ROI. It is vital for publishers to continuously monitor their ARPVs in order to understand how much they can spend on various channels and what the ROI of their marketing efforts are.

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Remarketing Lists for Search Ads: The Tactical Guide to RLSA

AdvertiseMint

That shows how vital remarketing has become for today’s marketers seeking the best ROI on their spending. Offer free shipping guarantees or fast delivery timelines – when possible – to reduce friction. But avoid overpaying per click long-term and eroding ROI.

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How to Scale Your Business Online and Do it Right

AdvertiseMint

Review metrics often and run A/B tests to optimize. With the right mix of market research, customer insights, and testing, you can devise pricing strategies to scale your startup business sustainably. times more likely to outperform competitors in terms of ROI. A/B testing is another must.

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What Is a Full-Funnel Marketing Strategy and Why Use It?

MNTN

And over time, it can boost your bottom line: A full-funnel marketing strategy can boost your ROI by 45% and offline sales by 7%. You can also help encourage conversions with additional benefits, like free trials, discounts, coupons, and free shipping. This has the highest ROI of any marketing strategy, at $36 for every $1 spent.