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How to Scale Your Business Online and Do it Right

AdvertiseMint

times more likely to outperform competitors in terms of ROI. Track ROI in key areas like search engine optimization, PPC, email outreach, and social media. First, double down on the platforms already working for you, like SEO, email, and social media. Focus on honing your SEO and content strategy. Source: peppercontent.io

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6 Hidden Ways to Optimize Amazon Listing & Rank Results

AdvertiseMint

Photo by NisonCo PR and SEO on Unsplash. The external traffic you bring influences how optimized Amazon’s algorithm considers your listing and should play a key role in your Amazon SEO strategy. . Source: Gorilla ROI. Optimization =! Best Practices. Photo by Adem AY on Unsplash. Why is that? Conclusion.

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2024 Marketing Trends & Predictions

Karola Karlson

One thing I noticed is that it’s become a lot harder to get results at a high ROI. How to maintain a positive marketing ROI? However, already in 2023, I saw many marketers struggle with keeping up the high ROI at previous scale. So how to survive in 2024 as a brand? Read more about seasonal marketing planning.

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What Is a Full-Funnel Marketing Strategy and Why Use It?

MNTN

And over time, it can boost your bottom line: A full-funnel marketing strategy can boost your ROI by 45% and offline sales by 7%. You can also help encourage conversions with additional benefits, like free trials, discounts, coupons, and free shipping. This has the highest ROI of any marketing strategy, at $36 for every $1 spent.

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SEO for E-commerce Sites (Beginner & Intermediate)

Single Grain

Most e-commerce businesses are familiar with the basics of search engine optimization (SEO) best practices like adding meta descriptions to your pages or picking relevant keywords. However, some online stores aren't that familiar with SEO or have only dipped their toes in it. 2) Check & Upgrade Your Technical SEO.

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Owned asset optimization: The key to connecting with financial consumers

Martech

Understanding what drives consumer behavior at different points in their journey — and that they’re steering the ship — will let you create the relevant content they want. Then, you fan out and prioritize other types of assets based on degree of control or business priority.

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PPC for Ecommerce: 8 Effective Best Practices

Single Grain

More importantly, visitors arriving at a retailer’s website from paid ads are 50% more likely to purchase than those who came from an organic link, making an excellent case for advertisements in the never-ending debate of PPC vs. SEO. Still not convinced?