Estée Lauder Realizes 98x ROI Using Textual’s Text to Buy SaaS Platform
Martech Series
JULY 6, 2022
million in new revenue with a 98x ROI in the first year of text to buy campaigns with Textual. During my 14 years in cloud communications and MarTech, I saw an opportunity to optimize the funnel and increase conversions with a text to buy option for consumers.
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