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Estée Lauder Realizes 98x ROI Using Textual’s Text to Buy SaaS Platform

Martech Series

million in new revenue with a 98x ROI in the first year of text to buy campaigns with Textual. During my 14 years in cloud communications and MarTech, I saw an opportunity to optimize the funnel and increase conversions with a text to buy option for consumers.

ROI 52
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Determining What To Sell on Amazon FBA

AdvertiseMint

Here are the key factors to consider when choosing products for your Amazon FBA venture: Profitability: It is important to calculate the potential profitability by considering factors like product cost, Amazon fees, shipping costs, and expected selling price. These factors affect storage and shipping costs.

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Callout Extensions: The Secret to Capturing More Ad Clicks in 2024

AdvertiseMint

You can highlight things like free shipping , 24-hour customer service, or any special offer. Suppose you want all ads in an account to promote “ Free Shipping ” – set this at the account level. They let you shout about special deals like free shipping or round-the-clock customer service right next to your ad copy.

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Micro Conversions: What Are They and Why Do They Matter?

MNTN

Micro conversions also help you optimize your website to improve conversion rates. How To Measure and Optimize Micro Conversions To measure micro conversions, choose the action you’re measuring and divide it by the total number of visits to your website.

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MNTN Performance TV versus Linear TV Creative

MNTN

For example, Reeds Jewelers activated an emotional Mother’s Day commercial using MNTN Performance TV, then served cross-device ads to those same audiences afterwards to offer up incentives like free shipping and returns in order to drive those audiences to make a purchase. Reach out for a demo below.

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Remarketing Lists for Search Ads: The Tactical Guide to RLSA

AdvertiseMint

That shows how vital remarketing has become for today’s marketers seeking the best ROI on their spending. Offer free shipping guarantees or fast delivery timelines – when possible – to reduce friction. Closely monitor clicks, add-to-cart rates, and purchases. Test different CTAs, layouts, images, and copy.

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What Is a Full-Funnel Marketing Strategy and Why Use It?

MNTN

And over time, it can boost your bottom line: A full-funnel marketing strategy can boost your ROI by 45% and offline sales by 7%. You can also help encourage conversions with additional benefits, like free trials, discounts, coupons, and free shipping. You can also use email at every stage of the funnel.