Karola Karlson

FEBRUARY 1, 2021

Here’s an example of how a Facebook campaign’s click-through rates and CPC changes, depending on the time of day. Or if Teabox were targeting different ads for people liking chai vs. black tea, their ads would probably have higher click-through rates and lower cost-per-click and cost-per-conversion.

CPC 52

CPC CPM Click Through Rate Audience 52

Single Grain

JUNE 7, 2023

PPC advertising tools provide you with a ton of valuable data on user behavior, click-through rates (CTRs), and conversion rates that you can use to fine-tune your campaigns to reach the right customers with the right products at the right time.

eCommerce 52

eCommerce A/B Testing Click Through Rate Conversion Rate 52

Single Grain

DECEMBER 24, 2019

With rock-bottom prices and free shipping, shopping isn’t where the company makes its money — AWS (Amazon Web Services), advertising and third-party seller services is. The company is taking a page out of Google’s playbook with the self-service platform : As we all know, display advertising click-through rates are generally less than 1%.

CPC 90

CPC Shipping Video Ads Retargeting 90

Single Grain

JULY 27, 2021

In 2019, Samer Biladi , the creative director of SkeletonHD , was struggling to see an impactful ROI from his Facebook ads. Instead of ignoring Facebook ads because they require more capital upfront, don’t be afraid to spend more as long as you still see an ROI from it. billion daily active users – which makes up 60.6%

eCommerce 52

eCommerce CPM ROI Video Ads 52

Single Grain

MAY 11, 2023

And with the shipping options available today, buying from a company based in another country is not a barrier for people. Clicks : The number of times users clicked on your ad. Click-through rate (CTR) : The percentage of ad impressions that resulted in clicks (CTR = Clicks / Impressions).

Advertising 52

Advertising Retargeting Impressions CPC 52

Single Grain

SEPTEMBER 5, 2019

Are you splashing the cash on advertising campaigns, only to suffer with a low ROI? You might be questioning whether this is just another marketing tactic that promises the world, only for you to still struggle to prove ROI once the campaign comes to a close. They just wanted to check how much shipping would cost.

Retargeting 110

Retargeting Conversion Audience Banner 110

Single Grain

MARCH 13, 2020

And as a nice bonus, local shipping costs may be less than shipping your goods halfway across the country. Not all e-commerce companies are focused on local traffic since they may not have brick-and-mortar stores, but keep in mind that optimizing for local traffic can give you an edge, particularly in local searches.

SEO 124

SEO Shipping Audience Click Through Rate 124

Single Grain

SEPTEMBER 30, 2019

Dive Deeper: How to Write Hero Headlines to Skyrocket Click-Through Rates. For example, if you offer free shipping and have over 50+ varieties in your stock, then you can use a call extension to highlight that offer in your text ads. The Complete Guide to Local SEO. 3) Leverage the Power of Ad Extensions.

A/B Testing 110

A/B Testing SEO Banner Conversion 110

Single Grain

JULY 2, 2019

PPC ads around commercial intent keywords can result in good ROI. Free shipping. Unlike prospects searching for “buy now” keywords, people using “product” keywords might be a little hesitant to purchase the product immediately, but they also have a high conversion rate. product keywords. Discount(s).

Retargeting 75

Retargeting Native Advertising Conversion Rate Conversion 75