InMobi

SEPTEMBER 14, 2021

Now, as lockdowns around the world begin to ease, mobile continues to take center stage in determining the growth of QSRs. According to leading publisher QSR magazine, consumers will continue to use mobile apps for food delivery post-lockdown and are likely to spend more on food delivery now than before the pandemic.

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Automatad Inc.

OCTOBER 26, 2023

Share Tweet Share In the ever-evolving digital advertising landscape, choosing ad formats is an influential decision for advertisers and publishers alike. However, the challenge lies in delivering ads that enhance the user experience rather than alienate the audience. It can cause publishers to lose a significant amount of money.

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Clearcode

AUGUST 13, 2023

Back then, the mobile app market was worth just $206 million. million apps are available on the App Store and consumers are predicted to spend $33.9 Taking all that into consideration, in-app mobile advertising presents a great opportunity for advertisers. How Are In-App Ads Served? Fast forward to 2023, when 1.96

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Brid.tv

DECEMBER 14, 2022

So you’ve come up with a great idea for a mobile game. Ideally, you get to make money off of your mobile game app. In order to do that, however, you will first need to learn more about mobile game monetization. hide ] What Is Mobile Game Monetization? What Is Mobile Game Monetization? But what do you get?

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Basis

SEPTEMBER 13, 2022

What began 15 years ago with a narrow focus on display banner ads has quickly expanded across the entire digital media ecosystem. digital video , connected TV (CTV), digital audio (as a subset of rich media), and, within that, podcast advertising. Video is experiencing huge growth (thanks to CTV!).

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InMobi

JANUARY 23, 2022

Apple’s launch of its App Tracking Transparency (ATT) framework has sent shockwaves throughout the mobile advertising industry. By making IDFAs (Apple’s device-level Identifier for Advertisers) available to advertisers and ad tech only on an opt-in basis, in-app advertising is not as targeted as it once was. In the U.S.,

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MobileAds

JANUARY 20, 2021

Wherever you go, your mobile device follows. Inevitably, mobile has become so ingrained in our lifestyle than any other medias. Global mobile data traffic grew nearly 70%. Mobile commands 24% of media time spent in the US. Mobile media time spent is higher at 51% compared to desktop in the US.

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Basis

OCTOBER 9, 2023

Or were you roaming the web and a business ad persuaded you to register or download right there in the moment? Consumers today want trustworthiness, personalization, and more control throughout their buying journey. Think back to the last time you registered for a webinar or downloaded an e-book or whitepaper.

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InMobi

MAY 4, 2020

Among ad formats that can be transacted programmatically, there’s truly one format that is gaining more mindshare among consumers and smartphone users: Video. In-app video advertising can truly captivate audiences at every stage of their journey. Programmatic Video Advertising in Southeast Asia 1.

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InMobi

SEPTEMBER 5, 2017

Now, more than ever, people are using their mobile devices for every aspect of their daily lives. spent twice the amount of time on their desktop computers than their mobile devices. times more media time to their mobile devices than their desktops. times more media time to their mobile devices than their desktops.

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InMobi

MAY 12, 2016

InMobi Exchange is bringing powerful in-app video to brands at scale. Today, we announced partnerships with leading demand-side-platforms (DSPs) Adelphic, AppNexus, The Trade Desk, TubeMogul, AudienceScience and Turn to scale high engagement mobile video ad formats across in-app programmatic inventory.

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InMobi

OCTOBER 7, 2019

Mobile Apps are Critical for Understanding, Identifying, Engaging and Acquiring Today’s Consumers As I’ve already mentioned, today’s consumers are mobile first and mobile centric — and they use apps very differently (and much more frequently) than they use mobile web browsers. Here’s how.

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InMobi

AUGUST 21, 2017

Consumers are increasingly using their mobile phones to work and play, and brands and retailers are responding to this behavior with mobile advertisements. According to eMarketer, in 2016, mobile advertisers spent $46 billion on ads. More than half of that money, $24 billion, was allocated to unseen browser ads.

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InMobi

OCTOBER 15, 2019

When it comes to reaching and engaging consumers on mobile, programmatic has firmly emerged as the preferred channel for digital marketers. InMobi’s 2019 Mobile Programmatic Advertising report shows a synonymous trend for global in-app spends with North America alone accounting for 59%. Is it about automation?

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InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Why did mobile advertising spending grow in 2019? In the U.S., In the U.S.,

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InMobi

JULY 15, 2016

The mobile device is an indispensable screen in a consumer’s life. Users reportedly spend approximately 240 minutes on their mobile device every day for a variety of purposes. It is no surprise then that mobile has become a core component of every media planners strategy.

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InMobi

SEPTEMBER 30, 2019

Here’s how to take in-app mobile performance advertising to the next level. Running mobile performance advertising campaigns but want to scale them to see more high-quality app installs? Here’s what you can do to expand the reach of your in-app performance marketing efforts and achieve unprecedented mobile growth.

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InMobi

MARCH 31, 2016

The dawn of the digital age has brought with it a vast array of ad format options - enough to throw any marketer's mind into a tizzy. So how can retail marketers effectively navigate the plethora of options and allocate media spend in synergy with their goals? Brands need not resort to a standalone video campaign though.

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Basis

JUNE 6, 2022

Or were you roaming the web and a business ad persuaded you to register or download right there in the moment? Consumers today are savvy, well-informed, and deliberate in their buying choices. Think back to the last time you registered for a webinar or downloaded an eBook or whitepaper. Was it recommended to you by a colleague?

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Lemonads

FEBRUARY 2, 2021

For decades, marketers and innovative companies have been prophesying that the future of the digital advertising industry is in mobile. But, did you know that mobile web traffic actually overtook desktop as the global leader since 2017 ? At lemonads, we know how profitable and fun mobile campaigns can be.

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InMobi

SEPTEMBER 7, 2016

India presents a unique opportunity in the storytelling narrative, because it is a mobile first country. If mobile is a foregone conclusion, the power of video advertising is still at its evolutionary stages. And I want to delve into why we've transported a desktop experience to a country that has more mobiles than PCs.

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Automatad Inc.

MARCH 20, 2024

Five years ago, publishers earned money from ads just by showing it. It will help you understand why you should care about it, provide a reality check on the metric’s reliability in the upcoming years, and explain how to improve ad viewability and its benefits. Because advertisers want ad space with a high viewability rate !

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Automatad Inc.

MARCH 20, 2024

Five years ago, publishers earned money from ads just by showing it. It will help you understand why you should care about it, provide a reality check on the metric’s reliability in the upcoming years, and explain how to improve ad viewability and its benefits. Because advertisers want ad space with a high viewability rate !

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Ad Beat

NOVEMBER 20, 2019

You don’t have to dig deep to figure out why video has emerged as the dominant force in the digital marketing universe. Lastly, 90 percent of customers agree that videos significantly impact their purchasing decisions. In short, video advertising is definitively a train that your brand cannot afford to miss. Source: Hubspot.

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MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. But, that’s not always the case for mobile rich media. Video ad serving.

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InMobi

SEPTEMBER 13, 2018

Here's How to Make Mobile Ads That Really Work Even with the best targeting, insights and ad networks in place, any in-app ad spending will all be for naught unless you create and deploy the most effective mobile ad creatives. The success of any mobile marketing effort rests on the creative.

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Smart-Hub

OCTOBER 20, 2023

The skyrocketing popularity of programmatic TV advertising is evident in many ways, including the variety of ad types and specific features of the CTV space that allow the full use of the lucrative potential of CTV platforms for advertising campaigns. It is not surprising, as there is an increasing preference for CTV over linear television.

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InMobi

DECEMBER 30, 2013

2013 was a year where many businesses started to prioritize their effort on emerging services like mobility, cloud and analytics. Tablets and smartphones are more popular than desktops and mobile devices have surpassed desktops in enabling people to do more on the internet regardless of physical location.

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Monetize More

OCTOBER 18, 2022

Video ads help advertisers deliver creative storytelling and connect with audiences. It’s no wonder why more advertisers are embracing video. In 2021 alone, revenue from video marketing reached over $27 billion. Video as spend has already crossed over $50 billion as of 2022 and this will only go up.

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VideoWeek

AUGUST 12, 2022

1 Sees Fall in Ad Revenues. The broadcaster said these results were positive, given that ad revenues in Q2 last year were particularly strong, and in light of the current global macroeconomic context. Top Stories. ProSiebenSat.1 German broadcasting group ProSiebenSat.1 billion to €4.375 billion. billion to €4.375 billion.

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InMobi

SEPTEMBER 18, 2012

Apples iOS 6 announcement that accompanied the marketing launch of iPhone 5 on September 12 th has generated plenty of excitement among developers, consumers as well as industry-watchers. What this means is that user can now choose to block ad tracking used by ad networks to deliver relevant ads across apps.

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Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. RhythmOne Multi-platform Ad Exchange offering solutions for mobile app developers and web publishers.

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Monetize More

SEPTEMBER 30, 2022

It’s exactly what people have been waiting for, and everyone is going nuts over the revolutionary new features you’ve added. Also, keep track of how users interact with different ad types, which will help you understand user behavior and improve the overall user experience for your app. Your app is brilliant.

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Single Grain

AUGUST 1, 2023

There are many benefits of native ads, such as increasing brand awareness and building trust among your audience. There are also some downsides of native ads to be aware of before investing in a campaign (we’ll cover those, too). Native advertising is a paid strategy where ads fit seamlessly with organic content.

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InMobi

NOVEMBER 13, 2018

For brands, there are many top mobile app advertising benefits. In comparison to just about any other marketing strategy option, mobile advertising within apps has a number of unique advantages for mobile marketers - or even general managers of advertising more generally. They have a short shelf life.

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Ad Beat

OCTOBER 30, 2019

“We moved away from just being a consumer credit card long ago, but the brand hasn’t kept up with that,” Susanne Lyons, Visa’s Chief Marketing Officer (CMO), explained to WSJ. For example, one of the ads features a father-daughter duo bonding over a seemingly ordinary day at the Aquarium.

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Clearcode

APRIL 26, 2022

Watch the video below to learn about AdTech and programmatic advertising. Watch the video below to learn about AdTech and programmatic advertising. The video covers the follow topics: A run down on the key terms. A brief history of digital advertising — from the very first online ad to today. The key platforms (i.e.

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