Automatad Inc.

MARCH 20, 2024

You can easily attract them with an ad inventory with a high viewability rate. Because advertisers want ad space with a high viewability rate ! However, for best results, you can also seek the help of an ad monetization partner. They can help you navigate and determine the best ad formats and placements for your website.

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Viewability CPM Fill rate Impressions 52

Brid.tv

DECEMBER 14, 2022

This is quite a complex process that involves multiple parties, including mobile ad networks , SSPs , DSPs , ad exchanges , and more. In short, when a user opens a publisher’s app, the app sends an ad request to the publisher’s network for a certain piece of ad inventory. Mobile Game Ad Formats.

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Non-Profit Video Ads Ad Inventory Fill rate 58

Monetize More

JUNE 6, 2023

A/B Testing: Experiment with different ad placements, formats, and designs to identify the optimal combination that yields the highest viewability and engagement rates. Interactive Ads: Engage users by incorporating interactive elements, such as playable ads, quizzes, or gamified experiences.

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Viewability Mobile Ads A/B Testing Impressions 98

Monetize More

OCTOBER 4, 2022

Publishers can deploy a variety of programmatic advertising solutions in their ad stack. These tips can help you determine which approach is best for your ad inventory: Refreshing Holiday Content. With the influx of traffic, comes the need to boost ad revenue. Video Ad Units. Make the most of Q4 Spend.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

InMobi

JULY 15, 2016

Users love consuming video, more so with the convenience of their mobile devices. While marketers have taken conscious steps to increase their mobile video advertising budgets through both direct and programmatic channels, mobile-first video creatives are not yet the norm. are used to build the rich media creatives.

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MobileAds

JANUARY 25, 2021

Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. But, that’s not always the case for mobile rich media. You will find that a third-party ad server can be to your great advantage.

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Rich Media Mobile Ads Ad Server Media 52

Ad Ops Hero

JANUARY 25, 2021

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. Yield Management : What Ad Ops team does, boils down to one thing – Revenue.

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Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

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Ad network Video Ads Header Bidding CPM 40

Clearcode

AUGUST 13, 2023

The main types of in-app ad formats include playable ads, interstitial ads, offerwalls, rewarded video ads, video ads, expandable ads, standard banner ads, and native ads. How Are In-App Ads Served? How Are In-App Ads Served? Rewarded Video Ads S ource: Brid.TV

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

Basis

SEPTEMBER 13, 2022

of all spending on US digital display inventory—a broad bucket that includes digital display (obviously!), digital video , connected TV (CTV), digital audio (as a subset of rich media), and, within that, podcast advertising. Of course, the lion’s share of programmatic video ad spending still takes place on mobile— 66.6%

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Advertising Cookies Rich Media Video Ads 88

Monetize More

JUNE 22, 2022

Its advanced app monetization technology was made specifically for app developers promising maximum ad revenue, comprehensive reporting & metrics tools. Along with interstitial ad formats, AdMob supports video ads, native ads, banner, and rewarded ads as well. Huge range of ad formats to choose from.

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Ad network Fill rate Banner CPM 52

Monetize More

OCTOBER 18, 2022

Video ads help advertisers deliver creative storytelling and connect with audiences. It’s no wonder why more advertisers are embracing video. In 2021 alone, revenue from video marketing reached over $27 billion. Video as spend has already crossed over $50 billion as of 2022 and this will only go up.

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Ad network Video Ads Ad Server Header Bidding 52

Monetize More

NOVEMBER 24, 2022

Maximize Revenue with Mobile Video Ads. Keep optimizing your mobile ad inventory to attract high paying advertisers. Use both instream and outstream mobile video ads for more engagement. Keep your mobile video ads 15-30 seconds to attract attention and conversions. Interstitial Ads.

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Mobile Ads Banner Viewability CPM 59

Brid.tv

DECEMBER 21, 2022

What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. In other words, they act as an intermediary and a marketplace for mobile ad trading. . How Do Mobile Ad Networks Work?

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Ad network Mobile Ads Header Bidding CPM 66

Smart-Hub

OCTOBER 20, 2023

Thanks to a data-driven approach and real-time bidding, your ads are automatically served to the right audience. In this scenario, programmatic ad technology assists in purchasing ad inventories specifically designed for connected TV devices. Let’s delve into more details and consider the most popular CTV ad types.

Advertising 52

Advertising Non-Profit Retargeting Ad Exchange 52

MNTN

MARCH 19, 2024

Programmatic vs Display Ads Programmatic and display ads are often used interchangeably in digital advertising conversations, but they refer to different aspects of online advertising. Display ads , simply put, are a type of online advertising that comes in several forms, including banner ads, rich media, and more.

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Demand Side Platform Advertising Ad Exchange Ad Inventory 97

Monetize More

MAY 30, 2023

Focuses on ensuring ad quality and preventing malware and ad fraud. TripleLift Specializes in in-app video ads and native video placements that match the look and feel of apps. Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Uses data for private marketplace deals.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Brid.tv

AUGUST 23, 2022

Through these platforms, you can easily sell your ad inventory and insert ads into your OTT website or app to generate revenue. You can also track the performance of these ads and optimize them to get the highest CPMs. You may know them as video ad networks. Video Platform Features. Marketplace.

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Header Bidding Advertising Ad Exchange Video Ads 82

Brid.tv

NOVEMBER 22, 2022

They exist to streamline the process of implementing VAST & VPAID ad tags into your apps, allowing you to start monetizing in a matter of hours. Rich Selection of Video Ad Formats. One of the most valuable things an app monetization platform can offer you is access to various ad formats. Automated Reporting.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Brid.tv

JULY 9, 2023

An OTT advertising platform is a platform that allows OTT publishers to sell their ad inventory , track ad performance, and generate video ad revenue. Simply put, OTT advertising platforms are video ad networks that offer monetization for OTT services as well.

Header Bidding 52

Header Bidding Advertising Ad Exchange Ad network 52

Automatad Inc.

JANUARY 26, 2023

Use the Right Ad Formats AdSense doesn’t just offer display ads. They offer a variety of ad formats, including video ads, expandable ads, and text ads. Different ad formats can lead to different levels of user engagement and revenue.

Header Bidding 52

Header Bidding CPC Click Through Rate Impressions 52

Automatad Inc.

DECEMBER 1, 2023

From workout gear to nutritional supplements, display ads connect your audience with products and services relevant to their fitness journey. Advertisers are also willing to pay higher eCPM for your ad inventories. Banner ads , video ads , native ads , and rich media ads are something you must try.

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Monetize More

SEPTEMBER 30, 2022

The most popular ad networks tend to be the ones that deliver the most creative formats, such as rich media, interstitials, and rewarded video. However, this doesn’t always mean they can provide the best value for publishers’ inventory. Do this and you’ll be bringing in maximum ad revenue consistently.

Advertising 52

Advertising Banner Video Ads Click Through Rate 52

MobileAds

JANUARY 24, 2021

Why should advertisers use ad servers to run campaigns? As an advertiser, what key factors should you look for when choosing an ad server for advertisers? Image ads are compressed & turned into fast loading ad creatives. Video ads are automatically converted into ready ad-serving formats like VAST and VPAID.

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Ad Server Rich Media Viewability Banner 52

MobileAds

JANUARY 19, 2021

A VAST tag is essentially a third-party ad tag generated by an ad server, except that it’s for video ads. VAST stands for Video Ad Serving Template. It enables video players to sync with ad servers , thus as an advertiser, you can serve ads into multiple ad inventories within video ad players.

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Ad Server Video Ads Rich Media Demand Side Platform 52

Brid.tv

NOVEMBER 25, 2022

All ad monetization platforms have the same main purpose — to help publishers generate revenue by selling ad inventory. Variety of Ad Units. A wide variety of ad units is important for maximizing potential ad revenue. Monetize your video ad inventory with a reliable video ad provider.

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52

Smart-Hub

MARCH 19, 2024

Interstitial ads are full-screen advertisements covering the interface of a website or an application. Rich media ads incorporate video, audio, or other elements to deliver an immersive experience and ensure interactivity. Mobile display ads , obviously, target smartphone users.

ROI 64

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Single Grain

JUNE 30, 2022

Since you can purchase digital ad space quickly through programmatic advertising, it enables you to reach your targeted audience by giving you access to an unlimited supply of ad inventory across millions of websites worldwide. 5) Include Videos in Your Programmatic Ads. Advanced Tracking Ability.

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Brid.tv

DECEMBER 2, 2022

Best Mobile Ad Formats and When to Use Them. We have already established that ad inventory in mobile apps has high revenue potential. But that doesn’t mean you can just let any type of ad intrude on your users’ experience. Let’s take a look at some of the most common mobile ads and what they’re best used for.

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Mobile Ads Video Ads Banner Rich Media 60

Clearcode

APRIL 26, 2022

An ad network is a technology platform that serves as a broker between a group of publishers and a group of advertisers. Ad networks aggregate unsold inventory from publishers and offer advertisers a consolidated and generally less expensive pool of impressions on a cost-per mille (CPM) basis. gifs), audio files, and videos.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Brid.tv

SEPTEMBER 26, 2022

Display ad networks make display advertising possible. In other words, they are collections of websites and applications that serve display ads. Using these networks, publishers connect with advertisers to sell them their ad inventory. What to Look for in a Display Ad Network? Vibrant Media.

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