Adweek

FEBRUARY 20, 2024

In this episode of Brave Commerce, Sarah Travis, president at Target's retail media network Roundel, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into the challenges and opportunities shaping the future of retail media, her perspectives on work-life balance and diversity in leadership roles.

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Retail Media Advertising 251

Adweek

NOVEMBER 16, 2023

One of the hottest marketing topics right now is retail media. At Adweek's inaugural Retail Media Summit, attendees heard from marketers and experts about how to increase engagement, improve customer insights and drive business impact.

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Retail Media Marketing Advertising 298

Adweek

MARCH 13, 2024

Welcome back to The Garage: Tools for Retail Media Innovation. The Garage dives into the why, the how and the who cares of retail media innovation. Hosted by Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing, from Albertsons Media Collective. In the season one finale, our hosts sit down with.

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Retail Media Marketing 265

Adweek

FEBRUARY 20, 2024

The proliferation of retail media networks has turned ecommerce sites into advertisers and, increasingly, into a version of media agencies. Retail media has attracted ad dollars partly because it promises brands they can reach consumers right at the point of purchase. But that transition comes with its own set of challenges.

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Adweek

JANUARY 23, 2024

On this episode of Brave Commerce, retail media analyst and consultant Andrew Lipsman joins hosts Rachel Tipograph and Sarah Hofstetter to provide a comprehensive exploration of the current state and future trajectory of this dynamic ecosystem, offering valuable perspectives for brands, retailers, platforms and technology partners.

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Adweek

JANUARY 10, 2024

As we step into the future of retail media, the intersection of technology, data and consumer experience takes center stage.

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Retail Media Advertising 274

Adweek

DECEMBER 6, 2023

Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Albertsons Media Collective's Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing, The Garage dives into the why, the how and the who cares of retail media innovation.

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Retail Media Marketing Advertising 263

Adweek

APRIL 11, 2023

Over the last year, the retail media space has experienced dramatic growth. Online retailers and legacy retail chains have created huge revenue streams by selling advertising inventory on their websites.

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Adweek

DECEMBER 19, 2023

At a high level, Instacart has taken an intelligent approach that may seem counterintuitive on the surface--yes, the company is best known as an online grocery destination, but its recent IPO proved the company is adept in another area as well: retail media. Let's examine how Instacart moved beyond its core business to set itself.

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Retail Media eCommerce Marketing 317

Adweek

MARCH 14, 2023

Fashion likes to be ahead of the curve, and getting a shoe-in with retail media--one of marketing's buzzier trends--is no exception. Not content with shipping jeans and beanies, clothing ecommerce platforms like Nordstrom and Asos are joining the likes of Amazon and Walmart in selling advertising space in their digital storefronts.

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Adweek

NOVEMBER 15, 2023

Introducing The Garage: Tools for Retail Media Innovation, a podcast hosted by Evan Hovorka, vice president of product and innovation, and Dan Massimino, director of marketing and communication, from Albertsons Media Collective. The Garage dives into the why, how and "who cares" of retail media innovation.

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Adweek

JULY 13, 2023

Search in retail media is king today, has been for some time and will continue to be for a while. But every good story has an up-and-comer, and in our relatively new world of retail media that new kid is first-party data. We are beginning to leverage first-party data provided by the retailers themselves, which.

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Retail Audience Media Marketing 246

Adweek

AUGUST 14, 2023

In March, Gap closed its retail media network (RMN), GPS Media, after just one year. For some, the closure of such a short-lived project signaled that the bubble had burst on the frothy growth of retail media networks, a channel forecast to be worth more than $106 billion by 2027 in the U.S., according to.

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Retail Media Advertising 246

Adweek

OCTOBER 4, 2023

The retail and fashion industries have undergone significant transformation in recent years, driven by changing consumer preferences and the rise of ecommerce. Even industry leaders like Abercrombie & Fitch have faced formidable challenges. In response, the brand embarked on a journey to reintroduce itself.

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Retail Fashion eCommerce 278

Adweek

JUNE 16, 2023

The AR Store prototype represents a standalone retail experience designed to allow shoppers to virtually try on a variety of merchandise through augmented reality and then purchase.

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Retail Fashion 269

Adweek

DECEMBER 19, 2022

Elizabeth Marsten, group director of marketplace strategic services at agency Tinuiti, was evaluating a retail media buy and something seemed off. For all the impressions the retailer reported, the ad should have generated way more clicks. "[I Marsten said, only to.

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Retail Media Impressions Agency 294

Adweek

SEPTEMBER 6, 2023

Four years after falling out of the FTSE 100 list, British retailer Marks and Spencer (M&S) reclaimed its spot among the top companies on the London Stock Exchange last week, bolstered in part by strong apparel sales. On the way to shaking off its frumpy image, the once beleaguered brand is seeking to continue its.

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Retail 306

Adweek

DECEMBER 19, 2023

Introducing The Garage: Tools for Retail Media Innovation, a podcast hosted by Evan. In the latest episode of Yeah That's Probably An Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by the newest additions to the Adweek Podcast Network Family.

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Adweek

MARCH 5, 2024

Jean Bennett's role.

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Retail Food 264

Adweek

DECEMBER 20, 2022

One of retail media's biggest selling points has been the robust first-party data the retailer has gathered from customers--their buying habits, brand affinity, purchase frequency, price sensitivity and even flavor or color preferences.

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Retail Media Marketing 258

Adweek

JANUARY 30, 2023

We made a lot of progress on the retail media front. I have a rule: If you make the predictions before the end of January, they still can come true for that year. My overall prediction is that 2023 will look a lot like 2022. But because things moved fast, I would argue we now.

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Retail Media Marketing 268

Adweek

JULY 21, 2023

As the retail media sector expands and evolves, moving up the marketing funnel to include formats such as display, video and connected TV, it becomes even more important for companies to find ways to appear in contextually relevant and brand-safe environments.

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Retail Media Marketing eCommerce 246

Adweek

JULY 27, 2023

Retail isn't dead. At least not in the way you think. The biggest takeaway from Commerceweek 2023 was that today's customers care more about the shopping experience than the actual transaction. Savvy marketers are responding by driving innovation and delivering individualized commerce.

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Retail Marketing eCommerce 246

Adweek

NOVEMBER 8, 2022

Following a pandemic-induced boom, retailers are securing an increasingly bigger billing on brands' media plans. According to BCG Partners, the global retail media market is set to hit $100 billion by 2026, capturing 25% of all digital ad spend.

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Adweek

JANUARY 9, 2023

2022 is officially behind us, ferrying trends like retail media networks and live shopping to the annals of commerce history. They made both familiar and unexpected predictions for retail and ecommerce in 2023. Now, the natural question is: What's next? While we don't have a proverbial crystal ball, we do have expert sources.

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Retail eCommerce Media Fashion 278

Adweek

AUGUST 14, 2023

Those are retail media networks (RMNs) at work. As of 2022, National Retail Federation. You're not imagining the influx of brand advertisements when buying groceries online at Target.com or seeing sponsored options in the search results when surfing Amazon Prime for a new bathing suit. New RMNs are popping up left and right every day.

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Adweek

OCTOBER 19, 2022

Uber is the latest brand make the most of its first-party data by riding the rising wave of retail media. The ride-hailing and delivery app is expanding from its previous out-of-home ad business into a new product called Journey Ads, which is launching with 100 staffers in the U.S. The company plans to ramp up.

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Retail Media Marketing 264

Adweek

JUNE 13, 2023

In this episode of Brave Commerce, Chris Rogers, chief business officer of Instacart, joins hosts Rachel Tipogaph and Sarah Hoffstetter to talk about how Instacart has grown as a Quick Commerce retailer, even after the pandemic. Rogers recalls his work experience with Apple and how he made the jump to Instacart when it was a.

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Retail 243

Adweek

NOVEMBER 8, 2022

Once reserved for retail experiences at Apple stores and Disney parks, experiential retail is becoming an effective mainstream brand-building activation strategy. Retail is the physical space for brands to connect with consumers in an omnichannel world, creating memorable experiences.

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Retail 245

Adweek

FEBRUARY 16, 2023

There was an inflection point within retail media not too long ago when the sheer number of retail media networks teetered on becoming overwhelming. During this period, every week seemed to bring the announcement of a newly formed network. This piling on of sorts triggered an industrywide feeling of inundation.

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Adweek

MAY 16, 2023

As the rest of the business world wrings its hands about AI taking jobs, the performance marketing industry has a sharp eye on the potentially deleterious effects of retail media networks (RMNs) on social media platforms' ad revenue. When retail media (which McKinsey predicts could amount to $100 billion in ad spend by 2026) first.

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Retail Media Marketing 243

Adweek

DECEMBER 20, 2023

The retail landscape has changed. Now, deals are spread throughout the year, and inflation-conscious shoppers are saving more than they're spending. Will brands see the boost they need this holiday spending season? Or did Black Friday and Cyber Week turn out to be more of a whisper than a bang? In this special edition episode.

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Retail 290

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Access to the wealth of first-party data that many retailers have is hard for advertisers to pass up. But RMNs need to mature.

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Adweek

NOVEMBER 14, 2022

Thanks to a pandemic-induced e-commerce boom, marketing is on the precipice of an era that will see retailers become the new publishers. According to GroupM, retail media spend will represent 18% of global digital advertising and 11% of total.

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Retail Media Advertising Marketing 246

Adweek

AUGUST 14, 2023

Last month at Adweek's Commerce Week event, we caught up with marketing and retail leaders to discuss navigating the future of commerce, top trends they expect to see this holiday season, and the consumer demographics brands should be advertising to. For more insights on reimagining customer journeys, watch the video below.

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Retail Marketing Advertising 246

Martech

MARCH 19, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told us. The post Google Search Ads 360 gains retail media capabilities appeared first on MarTech. Get MarTech!

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Retail Media Cookies MarTech 108

Adweek

JULY 15, 2022

On this very special bonus episode of CMO Moves, Adweek's chief content officer Ann Marinovich sits down with Megan Clarken, CEO of Criteo and Keith Bryan, president of Best Buy Ads, svp of media strategy and crm at Best Buy, for a conversation exploring the opportunities of growing retail media networks, how retailers are leveraging.

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