AdTech Trends

Sharing Isn’t Always Caring; Will Apple Pass The Private Relay Baton?

AdExchanger

APRIL 10, 2024

Adstra was originally founded as the American List Counsel way back in […] The post Sharing Isn’t Always Caring; Will Apple Pass The Private Relay Baton? appeared first on AdExchanger.

Chrome Joins The Private Relay Race; Did Snapchat Miss Its Shot?

AdExchanger

OCTOBER 24, 2023

If that sounds familiar, it’s because the product works not unlike Apple’s Private Relay – and will have a similar impact on […] The post Chrome Joins The Private Relay Race; Did Snapchat Miss Its Shot? appeared first on AdExchanger.

Kevel Relay Expands into Growing DOOH Ecosystem

Exchange Wire

NOVEMBER 7, 2022

Kevel Relay, the suite of programmatic APIs that allow publishers to unify, mediate, and control their auctions, is adding substantial SSP integrations in the DOOH space. The post Kevel Relay Expands into Growing DOOH Ecosystem appeared first on ExchangeWire.com.

Marketing

Specsavers Ad Shows What Can Go Wrong Without Glasses in an Airport

Adweek

FEBRUARY 1, 2024

Getting through a busy airport can be stressful at the best of times, but it can be even more problematic when your eyesight lets you down, as optical retailer Specsavers relays in its latest humorous campaign. Set to run for eight weeks in the U.K. 2, the minutelong TV spot, "Airport," continues the.

Retail

Pixalate Study Finds Ad Fraudsters May Be Spoofing iCloud Private Relay Traffic

Exchange Wire

AUGUST 30, 2022

Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for connected TV (CTV) and mobile advertising, released new research examining the adoption of Apple's iCloud private relay, a technology designed to protect iCloud+ users' privacy by obfuscating their [.].

Advertising

Advertising Marketing

Jeremy Irons Celebrates Dyslexic Innovators in New Work by DDB Melbourne

Adweek

NOVEMBER 24, 2022

As many people with dyslexia can relay, the world isn't particularly well-equipped to accommodate those that experience this common reading disability. With plenty of horror stories of communities and institutions that simply did not understand dyslexia, working to reshape the world to empower dyslexic thinkers is the next step forward.

Apple’s Marketing Chief Claims ‘Agencies Are Forever’ While Offering Creative Insights

Adweek

JUNE 22, 2023

Tor Myhren, Apple's vp of marketing communications, relayed a number of tips and insights he picked up.

Agency

Agency Marketing Communications Advertising

The Addressable Ecosystem Bubble Is About To Burst. It’s Time To Use Emerging Methodologies That Address The Non-Addressable

AdExchanger

DECEMBER 13, 2023

Apple has already restricted mobile advertising IDs with the AppTrackingTransparency framework and IP addresses with iCloud Private Relay. But signal loss doesn’t stop with cookies. Further, Google is preparing for its […] The post The Addressable Ecosystem Bubble Is About To Burst.

Cookies

Cookies Ad Tech Advertising

Kevel Rolls Out APIs That Aim To Replace The Ad Exchange

AdExchanger

SEPTEMBER 16, 2022

Kevel launched a new set of APIs on Thursday, called Relay, for publishers and their ad tech partners to build their own programmatic stacks. You can think of Kevel as a plumber for plumbers. The company, which rebranded from Adzerk to Kevel in 2020, offers APIs to make it easier for engineers to create and.

Ad Exchange

Ad Exchange Ad Tech

Choosing your pacemaker

Seth Godin

MAY 10, 2023

Roger Bannister ran a four-minute mile by having a relay race of pace runners next to him. If he could keep up with his pacer, he’d finish the run in record time. If you work in an office where people are regularly shipping breakthrough work, it’s likely your work will ship as well.

Shipping

How TikTok’s ad revenue-sharing program TikTok Pulse works

Digiday

AUGUST 15, 2022

In this video, Digiday senior media editor Tim Peterson breaks down the mechanics of how TikTok determines which videos qualify for a revenue split and relays insights from UM Worldwide's Stacey Stewart on how TikTok Pulse's tests with advertisers have fared so far.

Media

Media Advertising

Native video tops social media in brand awareness study

Martech

JUNE 30, 2022

will reach nearly $50B this year, brands have a lot of opportunities to influence customers, as long as they’re choosing the right platforms and mix of platforms to relay their messages,” said Taboola CEO and founder Adam Singolda, in a company release. “With industry estimates indicating that video advertising in the U.S. Why we care.

Brand Awareness

Brand Awareness Media Video Ads Control Group

Box Enriches Box Sign To Simplify Digital Transactions

Martech Series

SEPTEMBER 2, 2022

Enhanced Sign-Relay integration , which enables users to move the signing log and executed document in lockstep for Relay workflows employing the ‘Sign event’ trigger. This increases efficiency by enabling teams to easily correct typos and make edits to a contract without having to cancel and start over.

MarTech

MarTech Marketing Media

Catalina Deploys Yellowbrick Cloud Data Warehouse to Enhance Customer Relationships with CPG, Agency, and Retail Industries Worldwide

Martech Series

DECEMBER 6, 2022

Marketing Technology News: MarTech Interview With Tal Klein, CMO at Relay Network. In addition to their replication services, Yellowbrick lets us migrate our data warehouse to the public cloud safely and at scale,” Bailey added.

Retail

Retail Agency Impressions MarTech

Veritonic Added to List of Acast’s Preferred Audio Attribution Partners

Martech Series

DECEMBER 8, 2022

Marketing Technology News: MarTech Interview With Tal Klein, CMO at Relay Network. “We are pleased to partner with Acast to support brands, agencies, and publishers with the holistic data and analytics they need to increase their reach and ROI with audio”.

Brand Lift

Brand Lift ROI Agency MarTech

KWIK’s Difference- Providing Verified Reviews In A Trillion-Dollar E-Commerce Sector

Martech Series

DECEMBER 2, 2022

Marketing Technology News: MarTech Interview With Tal Klein, CMO at Relay Network. KwikClick , Inc. , KWIK’s enhanced filters uniquely promote authentic product reviews. KWIK Founder Fred W. Cooper, Ph.D.,

Affiliates

Affiliates MarTech Retail Communications

Resonate Named to the 2023 Best Places to Work in Virginia List for the Eighth Time

Martech Series

DECEMBER 4, 2022

Marketing Technology News: MarTech Interview With Tal Klein, CMO at Relay Network. “It is a truly special honor to receive this recognition and every Resonator should take pride in their individual contribution to make the Resonation a great place to work.”.

MarTech

MarTech Marketing

Appian Named a Leader in Everest Group’s Process Orchestration Products PEAK Matrix 2023

Martech Series

DECEMBER 5, 2022

” Marketing Technology News: MarTech Interview With Tal Klein, CMO at Relay Network. Appian received the highest scores of any vendor across the two categories of “Vision and Capability” and “Market Impact.” “Appian is recognized as a Leader in Process Orchestration by Everest Group.”

MarTech

MarTech Marketing

Searchspring Honors Its Outstanding Ecommerce Partners at Third Annual “Partner Cheers!”

Martech Series

DECEMBER 2, 2022

Marketing Technology News: MarTech Interview With Tal Klein, CMO at Relay Network. BigCommerce has provided unrivaled support in helping shape the product roadmap to better serve customers at every step of the ecommerce journey on its platform.

eCommerce

eCommerce MarTech Agency Marketing

Lytics Boosts Campaign Targeting with First-Party Data on Microsoft Advertising

Martech Series

DECEMBER 7, 2022

Marketing Technology News: MarTech Interview With Tal Klein, CMO at Relay Network. We are proud to enable brands using first-party data via Lytics’ within the Microsoft Advertising platform to further improve the performance of their campaigns.” said Jascha Kaykas-Wolff, President, Lytics.

Advertising

Advertising ROI MarTech Audience

Postman’s Chief Evangelist Kin Lane Releases New Book on the API-First Transformation

Martech Series

DECEMBER 5, 2022

Marketing Technology News: MarTech Interview With Tal Klein, CMO at Relay Network. “API-first means that as you’re thinking through a capability or a feature or something you want to do, there’s gotta be a way to do it through an API.” — Peter Shafton, CTO, ngrok.

MarTech

MarTech Conversion Marketing Advertising

Apple’s iOS 16 spares ad tech further anguish (for now) but more privacy clampdowns expected

Digiday

JUNE 6, 2022

For good reason: in recent years, features such as Intelligent Tracking Prevention, App Tracking Transparency, Hide My Email, and Private Relay have systematically torn apart the sinews of online advertising in every tier of the Apple ecosystem.

Ad Tech

Ad Tech Cookies Advertising Media

Understanding the Impact of Platform Privacy Restrictions in the Podcast Marketplace

IAB Tech Lab

JULY 19, 2022

When Apple released the beta version of its Private Relay feature for […]

Advertising

Pageproof Launches a World-First Feature That Extends the Proofing Experience for Marketing Teams and Creatives

Martech Series

DECEMBER 11, 2022

Marketing Technology News: MarTech Interview With Tal Klein, CMO at Relay Network. For example: a customized PageProof X-Tool that displays information about an asset from their digital asset management system, or a tool that gives useful context for the reviewer from an internal product system.

Marketing

Marketing MarTech Conversion Agency

Airbyte Integrates with dbt Cloud to Bring Together Leading Data Integration and Transformation Technologies

Martech Series

DECEMBER 6, 2022

Marketing Technology News: MarTech Interview With Tal Klein, CMO at Relay Network. “With partners like dbt Labs, we are building a more open modern data stack to better serve the data community.”.

MarTech

MarTech Marketing Data Management Platform Advertising

Scribble Data Earns SOC 2 Type II Compliance Certification

Martech Series

DECEMBER 6, 2022

Marketing Technology News: MarTech Interview With Tal Klein, CMO at Relay Network. He further added, “At Scribble, we look at trust from multiple perspectives including the team, the technology, and the work product our customers receive. SOC II is about process and organization. It complements our work on other fronts.”.

GDPR

GDPR Communications MarTech Marketing

Your Email Strategy May Blow Up Sooner Than You Think

Ad Monsters

AUGUST 1, 2022

Firefox Relay is another example of a browser-based email masking solution. Some predict that Apple may turn on Private Relay (which masks IP address) by default with iOS 16. Users can easily disable the Hide My Email address without having to request an unsubscribe or account deletion. I checked this myself.

Cookies

Cookies Ad Tech Agency Marketing

Mascherano Teams up With SaaSGo to Get His Own NFTs and Marketplace

Martech Series

DECEMBER 5, 2022

Marketing Technology News: MarTech Interview With Tal Klein, CMO at Relay Network. This partnership is a great illustration of Javier’s ambitions and creativity and his commitment to contribute to the future of entertainment and interact with his fans and community in the fast-emerging Web3 space. Exclusive NFTs and NFT marketplace.

Entertainment

Entertainment MarTech Marketing Media

Web analytics is badly broken

Martech

JANUARY 8, 2024

In 2021, it introduced Mail Privacy Protection on iPhone; Apple Tracking Transparency ; data privacy labels in the iOS App Store; restricted using Apple’s IDFA (Identifier for Advertisers) for cross-app and website tracking and brought in iCloud Private Relay , a way to mask your identity online.

Banner

Banner GDPR Cookies eCommerce

Fast Simon Expands Shopify and BigCommerce Agency Partnerships in Australia and New Zealand

Martech Series

DECEMBER 5, 2022

Marketing Technology News: MarTech Interview With Tal Klein, CMO at Relay Network. And by anticipating buyer intent with relevant search results, Fast Simon helps us boost clients with enviable results like boosting website search conversions by 31% and doubling average order value.”. billion in revenue in 2021. billion.”.

eCommerce

eCommerce Agency Retail Conversion

Google Tests Tool to Mask IP Addresses for Third-Parties

VideoWeek

OCTOBER 24, 2023

Apple launched a similar tool a few years back called Private Relay. The proposed feature, called IP Protection (and formerly known as Gnatcatcher), is designed to make it harder for third-parties – ad tech companies included – to use IP addresses for cross-site tracking.

Cookies

Cookies Ad Tech Advertising Marketing

The Buy button just got simpler

InMobi

SEPTEMBER 14, 2015

Relay - which Stripe announced at an event in San Francisco earlier today – lets retailers sell directly at the moment of discovery in the apps where consumers spend their time. Today, we’re excited to announce a partnership with the amazing folks at Stripe to extend Buy buttons to the 30,000+ mobile applications on the InMobi network.

Retail

Retail Advertising Media

Jasper Achieves Unprecedented Growth in 2022 with ~100,000 Customers and Over 100% Increase in ARR

Martech Series

DECEMBER 7, 2022

Marketing Technology News: MarTech Interview With Tal Klein, CMO at Relay Network. The conference speakers include top minds in Generative AI including Nat Friedman , former CEO of Github, Tom Mason , CTO of Stability, and Thomas Laffont , Co-Founder, Coatue and more.

MarTech

MarTech Marketing Audience Advertising

Croquet Announces Availability of Metaverse Web Showcase

Martech Series

DECEMBER 6, 2022

Marketing Technology News: MarTech Interview With Tal Klein, CMO at Relay Network. This is just one example of many ways that developers will integrate the Metaverse with the 2D web using Croquet. “The Metaverse will be made up of millions of individual spaces and worlds working together interoperably,” said David A.

Non-Profit

Non-Profit MarTech Conversion Agency

MarTech Interview with Khalid El Khatib, Chief Marketing Officer at Stack Overflow

Martech Series

NOVEMBER 29, 2022

They need to work with a CPO and CTO in order to articulate a product’s value proposition and relay analyst and customer feedback in order to make those products better. They must be in lockstep with a CRO in order to drive revenue and partner with the CFO in order to do it responsibly.

MarTech

MarTech Marketing Communications Retail

Beyond Identity Launches Joint Integration With Zscaler to Accelerate Enterprise Zero Trust Security Strategies

Martech Series

DECEMBER 7, 2022

Marketing Technology News: MarTech Interview With Tal Klein, CMO at Relay Network.

MarTech

MarTech Marketing

Brightloom Helps Restaurants Find New, More Effective Ways to Engage Customers in the Face of Economic Uncertainty

Martech Series

DECEMBER 8, 2022

Marketing Technology News: MarTech Interview With Tal Klein, CMO at Relay Network. Now more than ever, restaurant operators must make every customer interaction count”. Since Brightloom unveiled the CGP in early 2021, the platform has helped brands leverage their customer data to offer personalized recommendations.

MarTech

MarTech Marketing

Prevedere Identified as a Leading Vendor in Gartner’s “Emerging Technologies: How Intelligent Applications Are Using Data & Algorithms”

Martech Series

DECEMBER 6, 2022

Marketing Technology News: MarTech Interview With Tal Klein, CMO at Relay Network.

Machine Learning

Machine Learning MarTech Marketing

OneTrust’s “Trending Toward Trust” Report Gives Organizations Insight into 2023

Martech Series

DECEMBER 5, 2022

Marketing Technology News: MarTech Interview With Tal Klein, CMO at Relay Network. Certifications help build an internal culture of trust by demonstrating the values of the company through action. The post OneTrust’s “Trending Toward Trust” Report Gives Organizations Insight into 2023 appeared first on MarTech Series.

MarTech

MarTech Communications Marketing Advertising

Localized Marketing Technology And Its Benefits

Martech Series

JANUARY 20, 2023

Through automated workflows, users will get access to better data for defining core messaging and relaying the same to potential clients. On the other hand, we have localized marketing automation platforms, due to which modern marketers can create targeted messaging and improve the relatability of regional consumers.

Marketing

Marketing SEO Audience Communications

The Rise of “Zoomers”: How Digital Engagement Platforms Have Changed The Business World

Martech Series

DECEMBER 29, 2022

Marketing Technology News: MarTech Interview With Tal Klein, CMO at Relay Network. Methods of communication like email, video conferencing, phone calls, and other messaging platforms saw a large jump in popularity. Email and video conferencing saw the most use, hosting 26% and 20% of users respectively.

Communications

Communications Audience MarTech Marketing

Werner Announces Technology Engagement With Salesforce and Workiva to Accelerate ESG Data Capture and SEC Reporting

Martech Series

DECEMBER 8, 2022

Marketing Technology News: MarTech Interview With Tal Klein, CMO at Relay Network. We’re thrilled to collaborate with Werner and Workiva to implement and track Werner’s emissions data more accurately with Salesforce’s Net Zero Cloud to reach climate commitments faster.”.

MarTech

MarTech Marketing Advertising

Why this luxury hotel chain bets on user generated content’s ‘power of the people’

Digiday

DECEMBER 6, 2022

As the creator economy grows and brands become more reliant on creators and influencers to relay their messages, user generated content is a marketing must-have, Walker added. “The current UGC landscape is rapidly growing,” she said.

Brand Awareness

Brand Awareness Public Relations Marketing Media

Fobi Launches New Wallet Pass-Based Membership and Loyalty Program for the Beauty & Health Industry

Martech Series

DECEMBER 9, 2022

Marketing Technology News: MarTech Interview With Tal Klein, CMO at Relay Network. Fobi will earn revenue from this deal through an initial setup fee and ongoing monthly license fees for active passes. NEW PLATFORM OFFERS SIGNIFICANT BENEFITS FOR BOTH BEAUTY SALONS AND THEIR CUSTOMERS.

Manufacturing

Manufacturing Communications MarTech Education

Sharing Isn’t Always Caring; Will Apple Pass The Private Relay Baton?

Chrome Joins The Private Relay Race; Did Snapchat Miss Its Shot?

Trending Sources

Kevel Relay Expands into Growing DOOH Ecosystem

Specsavers Ad Shows What Can Go Wrong Without Glasses in an Airport

Pixalate Study Finds Ad Fraudsters May Be Spoofing iCloud Private Relay Traffic

Jeremy Irons Celebrates Dyslexic Innovators in New Work by DDB Melbourne

Apple’s Marketing Chief Claims ‘Agencies Are Forever’ While Offering Creative Insights

The Addressable Ecosystem Bubble Is About To Burst. It’s Time To Use Emerging Methodologies That Address The Non-Addressable

Kevel Rolls Out APIs That Aim To Replace The Ad Exchange

Choosing your pacemaker

How TikTok’s ad revenue-sharing program TikTok Pulse works

Native video tops social media in brand awareness study

Box Enriches Box Sign To Simplify Digital Transactions

Catalina Deploys Yellowbrick Cloud Data Warehouse to Enhance Customer Relationships with CPG, Agency, and Retail Industries Worldwide

Veritonic Added to List of Acast’s Preferred Audio Attribution Partners

KWIK’s Difference- Providing Verified Reviews In A Trillion-Dollar E-Commerce Sector

Resonate Named to the 2023 Best Places to Work in Virginia List for the Eighth Time

Appian Named a Leader in Everest Group’s Process Orchestration Products PEAK Matrix 2023

Searchspring Honors Its Outstanding Ecommerce Partners at Third Annual “Partner Cheers!”

Lytics Boosts Campaign Targeting with First-Party Data on Microsoft Advertising

Postman’s Chief Evangelist Kin Lane Releases New Book on the API-First Transformation

Apple’s iOS 16 spares ad tech further anguish (for now) but more privacy clampdowns expected

Understanding the Impact of Platform Privacy Restrictions in the Podcast Marketplace

Pageproof Launches a World-First Feature That Extends the Proofing Experience for Marketing Teams and Creatives

Airbyte Integrates with dbt Cloud to Bring Together Leading Data Integration and Transformation Technologies

Scribble Data Earns SOC 2 Type II Compliance Certification

Your Email Strategy May Blow Up Sooner Than You Think

Mascherano Teams up With SaaSGo to Get His Own NFTs and Marketplace

Web analytics is badly broken

Fast Simon Expands Shopify and BigCommerce Agency Partnerships in Australia and New Zealand

Google Tests Tool to Mask IP Addresses for Third-Parties

The Buy button just got simpler

Jasper Achieves Unprecedented Growth in 2022 with ~100,000 Customers and Over 100% Increase in ARR

Croquet Announces Availability of Metaverse Web Showcase

MarTech Interview with Khalid El Khatib, Chief Marketing Officer at Stack Overflow

Beyond Identity Launches Joint Integration With Zscaler to Accelerate Enterprise Zero Trust Security Strategies

Brightloom Helps Restaurants Find New, More Effective Ways to Engage Customers in the Face of Economic Uncertainty

Prevedere Identified as a Leading Vendor in Gartner’s “Emerging Technologies: How Intelligent Applications Are Using Data & Algorithms”

OneTrust’s “Trending Toward Trust” Report Gives Organizations Insight into 2023

Localized Marketing Technology And Its Benefits

The Rise of “Zoomers”: How Digital Engagement Platforms Have Changed The Business World

Werner Announces Technology Engagement With Salesforce and Workiva to Accelerate ESG Data Capture and SEC Reporting

Why this luxury hotel chain bets on user generated content’s ‘power of the people’

Fobi Launches New Wallet Pass-Based Membership and Loyalty Program for the Beauty & Health Industry

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