Specsavers Ad Shows What Can Go Wrong Without Glasses in an Airport

The spot continues the brand's long-running 'Should've' platform

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Getting through a busy airport can be stressful at the best of times, but it can be even more problematic when your eyesight lets you down, as optical retailer Specsavers relays in its latest humorous campaign.

Set to run for eight weeks in the U.K. from Feb. 2, the minutelong TV spot, “Airport,” continues the long-running brand platform, “Should’ve Gone to Specsavers,” to show audiences why it’s important to get glasses if you need them.

Created in house by The Agency and directed by Declan Lowney, known for shows such as Ted Lasso and Father Ted, the ad shares the differing experiences of Greg and Ella as they embark on holiday and make their way through the airport.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in