All About Advertising Law

MAY 20, 2022

The Federal Trade Commission’s May 2022 open meeting, Alvaro Bedoya’s first since being sworn in as the agency’s fifth commissioner on May 16, considered a request for public comment on proposed amendments to its Guides Concerning the Use of Endorsements and Testimonials in Advertising. Commissioner Rebecca Slaughter had more to say.

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Smart-Hub

DECEMBER 10, 2021

In a reported survey aggregating the current trends in advertising, this same question was posed to an audience, and 72 percent of respondents preferred a video ad over other forms of advertisement. According to a Harvard Business Review publication advertising content needs to engage and persuade its audience before converting.

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AdvertiseMint

SEPTEMBER 26, 2023

With a strong brand, An entrepreneur can successfully launch a startup A content creator can build an engaging audience A professional can make career advances The opportunities personal branding offers are endless for anyone. It needs to solve problems or provide value for a specific audience. Defining your niche is critical.

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Basis

JULY 19, 2022

And in the context of inflation and political polarization—which we’ll get to in a moment—political advertisers will need to spend and target efficiently, removing people who have already voted from their targeting lists (don’t worry, we’ll get to that too!). #2 Target Precisely. 2 : Tread Lightly Around Political Polarization.

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Lemonads

APRIL 12, 2021

Facebook became a public social network back in 2006, but a lot has changed in the last decade and a half. But, one thing that has remained constant is that Facebook allows companies to connect with their audiences like no other channel. Is Facebook a Legitimate Source of Quality Traffic? The social platform has 2.8

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Affiliates Audience Retargeting Impressions 52

MNTN

JUNE 10, 2022

up almost two-fold in the last year, the new price tag seems fitting. The show, which profiles and follows the “lead characters” of F1, provided some much-needed context to an American audience whose previous point of reference for racing was NASCAR. This may seem like a steep financial increase, but with F1 viewership in the U.S.

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Media Audience Marketing Advertising 52

InMobi

MAY 29, 2018

The insights that brands can glean through programmatic can help them better talk to - and ultimately reach - their target audience. In particular, the Interactive Advertising Bureau ( IAB ) and the Trustworthy Accountability Group ( TAG ) have undertaken significant actions in this regard. After all, adults in the U.S.

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VideoWeek

FEBRUARY 23, 2024

It will also focus more on distributing content and reaching audiences through its social channels. “With the acquisitions, Fremantle is well on track to reach its €3 billion revenue target, effectively doubling the global video production business within five years,” said RTL CEO Thomas Rabe. Read more on VideoWeek.

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Martech

SEPTEMBER 28, 2021

These identifiers can include an email, IP or physical address, as well as a mobile phone number, digital tag or cookie. Nearly as many marketers also say that they struggle to understand how much of their addressable audience is active and reachable online. Apple has similar plans for IDFA, its identifier for advertisers.

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Cookies GDPR Mobile Ads Ad Tech 113

VideoWeek

MARCH 10, 2023

The move is driven by financial targets, according to people familiar with the matter, following CEO Mark Zuckerberg’s declaration that 2023 will be a “year of efficiency” for the company. By combining broadcast and broadband, such content can be distributed by public service broadcasters.

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VideoWeek

FEBRUARY 16, 2024

” The Week in Tech X to Let Advertisers Target Individual Creator’s Videos X (formerly Twitter) is adding new targeting features for video ads running on creator content, the social media company announced on Monday. The study will enable Barb to accurately estimate the size and profile of TV and streaming audiences.

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VideoWeek

DECEMBER 21, 2022

So I think more and more brands will choose to invest in responsible publications, and execute their digital advertising in much more responsible ways, playing less fast and loose with the open marketplace and being a lot more selective as to where their advertising shows up. Suppliers need to understand what they’re working with.

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Media Advertising Impressions Agency 98

Martech Series

JUNE 29, 2022

Travel brands need to understand how best to navigate these dynamics so that they engage with their audiences in the most targeted and meaningful way. True immersion doesn’t have a hefty price tag. A major shift in the travel landscape includes the perception of a “memorable experience.”

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Entertainment MarTech Media Audience 86

Digiday

APRIL 16, 2023

But what has happened when they go directly to a publisher is … they seem to not take into consideration a publisher’s perspective of what our inventory is [or what] we know of our audience. It seems like a dumb question to ask when we are [insert publication’s name here]. [We That seems counterintuitive.

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Media Education Audience Advertising 61

VideoWeek

DECEMBER 8, 2023

It will however likely be an attractive proposition for brands both due to its reach (Amazon says it expects to reach 115 million monthly viewers in the US alone) and Amazon’s shopper data which will be available for targeting and measurement. X has reportedly outsourced some ad sales to JumpCrew, a US marketing startup, to target SMEs.

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Clearcode

FEBRUARY 10, 2022

What role will AdTech companies play in the targeting and delivery of Topics-based campaigns? Is Topics a privacy-friendly ad targeting method? In the future, websites may be able to provide their own topics based on meta tags, headers, or JavaScript on their websites. How can advertisers show ads to users via the Topics API?

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VideoWeek

JUNE 16, 2023

Unlimitail has 13 retail partners at launch: Kingfisher France, Groupe Galeries Lafayette, Rakuten France, Showroomprive Group, ÏDKIDS, LuisaViaRoma, MyOrigines, Bringo, Electra Group, Maquillalia, Juguetilandia, Public and 2 Carrefour franchise partners in Morocco (LabelVie) and Israël (Electra Consumer Products).

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VideoWeek

FEBRUARY 2, 2024

This is alleged to have involved identifying the doctors which prescribed the most OxyContin, and targeting them with marketing and sales calls. Previously, only approved influencers and brands could tag products in their posts. Read on VideoWeek. Studies carried out by xpln.ai CEO Fabien Magalon.

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Brid.tv

JANUARY 19, 2023

The audience targeting system depends on the platform of choice and the data available. These systems usually have multiple practical features like playlists, organizing videos by tags or categories, and many more. OTT and CTV advertisements are usually played before, during, and after the video the viewer is watching.

Entertainment 52

Entertainment Advertising Audience Media 52

InMobi

JULY 11, 2019

This is where good analytics and tagging comes into play. As soon as your app is available to the public, be diligent about tracking everything (without harming user privacy, of course). Armed with this data, you can be sure to run a targeted in-app ad campaign to run specifically within mobile gaming environments.

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Monetize More

DECEMBER 28, 2022

Tag management. There are also smaller ad agencies in the Programmatic Advertising Ecosystem that target digital-only media and service small businesses. Public Relations : Mitchell, Cohn & Wolfe, Weber Shandwick. Pubs need to regularly test 3-5 CTAs on a weekly basis with different audiences. Creative Optimization.

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Martech

FEBRUARY 1, 2024

Predictive behavioral analysis, sentiment analysis and influencer discovery are ways a marketer might leverage AI to develop a social media strategy that prioritizes a highly tailored and relevant audience experience. Your audience can still sniff out the difference between genuine, human communication and bot-drafted prose.

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Media Marketing Audience Machine Learning 137

Ad Rants

JULY 27, 2023

By following some SEO writing tips, you can create content that engages your audience and helps you achieve higher search engine rankings. Therefore, you must create well-optimized content that resonates with your target audience to attract more traffic to your website. To achieve this, you need to consider three main things.

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SEO Audience Impressions Retail 179

InMobi

MAY 14, 2014

But as the target audience becomes more tech savvy and the competition in the digital space burgeons, both users and developers have begun to ask for more - More options, more innovation and more bang for the buck. Traditionally, native ads were adopted and promoted by publications and brands. Ultimately, the choice is yours.

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VideoWeek

OCTOBER 1, 2022

Advertisers can reduce waste and help ensure that relevant ads are delivered to the right audiences across devices.”. Videos are a huge part of the public conversation, and they’re one of the most engaging ways people can express themselves online,” the company said in a blog post. IAB Tech Lab to Draft Clean Room Standards.

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VideoWeek

NOVEMBER 11, 2022

The company unveiled the new design in a blog post, noting the “maximal” use of the wider space, incorporating comments, related tags and a colour-sampled blurred background. The BBC has proven time and again that we have the ability to bring the biggest sporting events to the widest audience,” said BBC Sport director Barbara Slater.

Media 52

Media Retargeting Non-Profit Entertainment 52

Single Grain

SEPTEMBER 8, 2020

1) Add the Year to Your Title Tag. One of the best ways to automatically increase your CTR is by updating your title tag to include the current year. Data from ClickFlow also supports this, showing that title tags that include the current year receive a 50-150% increased CTR. 3) Entice Your Audience with On-SERP SEO.

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Click Through Rate SEO Clickbait Impressions 138

Lemonads

OCTOBER 6, 2020

Our TripleLift review will dive through the potential of its advertising platform with prices, tips, pros & cons c overing targeted personalized information for advertisers and publishers ! Your audience deserves great looking ads. it takes some time to have their tag implemented and rendered. Let’s check them out!

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Single Grain

MARCH 28, 2022

Therefore, it's important to optimize your title tag and meta description to be as appealing as possible without being misleading. Include the main keyword in the title tag and meta description. How can I communicate to them (through the title tag and meta description) that my content provides the solution to their pain point (i.e.

Marketing 122

Marketing Conversion SEO Click Through Rate 122

Single Grain

JULY 21, 2021

Every Google Ads campaign you have ever run had the same targeting options that you, the marketer, defined. They began with Smart Campaigns , which took care of the targeting and optimization. Bidding — e.g., max CPA or target value/conversion. Trend #3: Target ROAS Bidding for Video Action and Discovery Ads Campaigns.

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Conversion CPA GDPR SEO 111

Basis

JANUARY 3, 2024

One of the main ways Redditors engage is via posts, which can be marked as public to the entire internet or as viewable only to other Redditors in a certain subreddit. Next question: What Reddit’s audience like? The platform has also invested heavily in delivering a personalized and localized user experience to international audiences.

Advertising 65

Advertising Audience A/B Testing Brand Lift 65

OpenX

AUGUST 15, 2023

Demand Addressability At its core, addressability means enabling a buyer to reach their target consumer with the right creative. As targeted media-buying evolves, OpenX is taking action to help publishers and buyers alike prepare for this new landscape, including the deprecation of third-party cookies and IDFAs.

Media 52

Media Header Bidding Non-Profit Impressions 52

Single Grain

APRIL 8, 2020

Some people watching your video with the sound turned on won’t be able to follow along properly if English is not their first language, some people are deaf or hard of hearing, and others mute their devices when watching video in public places, like on the bus or metro. One easy way to do this is by adding subtitles.

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Video Ads Retargeting Conversion Impressions 130

Single Grain

JANUARY 18, 2024

Test Different Styles: Don’t be afraid to experiment with different styles and formats to see what resonates best with your audience. This can frustrate viewers and damage your credibility and the trust of your audience. It gives the audience a reason to stay and watch more. Take, for example, a video on event marketing.

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Single Grain

JULY 22, 2021

Trend #12: Explore Page/Tab Helps to Reach a Wider Audience. With the ever-increasing demand for shopping in-app, Instagram rolls out e-commerce specific features like product tags, shoppable stickers, Instagram store, and in-app checkout that make it easy for both companies and consumers take advantage of Instagram shopping.

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Single Grain

MARCH 13, 2020

” Location-based keywords aren’t going to be as popular as general appeal, but they’ll help you reach a more niche audience. They were optimizing for keywords like “tea kettle,” even though their products weren’t technically kettles, and “tea infusers,” even though their target audience wasn’t searching for that.

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SEO Shipping Audience Click Through Rate 124

Smart-Hub

JANUARY 4, 2023

VAST tags: for great media advertising. VAST is usually used as a tag for video ad customization and is commonly talked about in the context of video ads, too. VAST tags work great for serving ads in interactive media, as well as greatly expanding your analytics capabilities. You can learn more about this technology here.

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