Ad Rants

MAY 30, 2023

Jewelry ad efforts during the 90s era changed how people perceived and desired jewelry. Before the digital revolution took the world by storm, television and print ads were the titans of the advertising industry. They were instrumental in driving sales to unprecedented levels across all sectors, including the world of jewelry.

Fashion 158

Fashion Advertising Marketing 158

Martech

MARCH 21, 2024

The company finally removed cookies for 1% of Chrome users (or around 30 million people) back in January. Marketers can’t call Google’s bluff anymore. With Google continually pushing back the cookie deprecation deadline, advertisers didn’t expect, or prepare, for the demise of cookies to actually happen. In comes alternative data!

Cookies 110

Cookies Advertising Finance Machine Learning 110

Martech

MAY 23, 2022

As much as companies hate controversy, the public wants to know where they stand on today’s issues, according to two surveys. Interestingly it is social media marketers, the folks having the most direct day-to-day interaction with the public, who see the need to take a stand. Get the daily newsletter digital marketers rely on.

Healthcare 107

Healthcare Education MarTech Media 107

Digiday

MARCH 28, 2023

And so even though we had our best playbook and best estimations in place, we just couldn’t move fast enough.” Meredith, by contrast, was the home to publications on the other end of the spectrum, publications like People and Entertainment Weekly that cannot just go dark to ease the integration process.

Food 63

Food Ad Server Entertainment Ad Tech 63

Martech

DECEMBER 8, 2023

When done correctly, it represents an intricately woven tapestry of interconnected touchpoints that move people emotionally and intentionally. When done correctly, it represents an intricately woven tapestry of interconnected touchpoints that move people emotionally and intentionally.

Impressions 132

Impressions Audience Marketing MarTech 132

Martech

MARCH 27, 2024

Leading CRM platforms like Salesforce, Dynamics, Zoho and HubSpot are introducing new AI features for autonomous chats, automatic campaign launches, product suggestions and sentiment analysis. That’s great and exciting. But there’s one thing in the way: our data. The reality is that my clients’ databases aren’t great.

Manufacturing 119

Manufacturing MarTech Marketing 119

Martech

OCTOBER 11, 2023

People are increasingly getting their questions answered directly in the chat or through supplemental results on the search results page. This is especially crucial as AI models are moving towards licensed content, making public web scraping less viable.

SEO 125

SEO Brand Awareness MarTech Conversion 125

Martech

JUNE 21, 2023

So very cockily, as a 25-year old, when the president of the company asked what I’d like to do next, I said “I’d like to move into marketing.” It was a 1500 person company, a public company, and they said to me “Go figure it out.” People started bringing us together on advisory boards.

MarTech 95

MarTech Marketing Communications 95

Martech Series

JULY 12, 2022

SOC 2 attestation is critical for real-time data engineering, as customers often move sensitive user data protected by various regulatory compliance schemes. Marketing Technology News: Pax8 Names Lori Frasier Chief People Officer, Americas. Marketing Technology News: Pax8 Names Lori Frasier Chief People Officer, Americas.

MarTech 85

MarTech Media Marketing 85

Martech

OCTOBER 25, 2023

A CTV ad campaign for The Trevor Project , which helps LGBTQ young people in crisis, has achieved remarkable results, including a 31% increase in recall among 18- to 34-year-old viewers, according to third-party research. The pro-bono effort is the work of digital advertising platform GumGum. An example of an In-Video overlay.

Impressions 103

Impressions Non-Profit CPM MarTech 103

Martech

JULY 22, 2022

That’s 885 million people. Instagram has announced that any videos posted to public accounts will now be moved to Reels. When Reels are posted to a public profile, they may be eligible and recommended for more people to see. Ads on TikTok reach about 18% of adult internet users. Facebook launches a Feeds tab.

Media 109

Media Audience Conversion MarTech 109

Ad Monsters

DECEMBER 4, 2023

If you want to get people to move, you must first understand the underlying cultural forces that make them tick. Reading this, we’re reminded of what social media was supposed to do for brands — facilitate communities for people to gather around shared interests. Most of all, they promise to be great reads!

Advertising 111

Advertising Media Education Entertainment 111

Martech

JUNE 13, 2022

Honest and transparent communication topped the list, followed by responsible use of customer data, treating customers as people – not as numbers, and resolving issues and communicating proactively. The good news for marketers is that people favor businesses over most other institutions. How to earn it. Used with permission.

Communications 103

Communications MarTech Marketing Audience 103

Fuel Lines

MARCH 1, 2018

We have moved through the “hype phase” of social media when businesses felt compelled to participate because it was a fad. Andy Polansky, CEO of global public relations firm Weber Shandwick. Social media is a primary force that is redefining the role of the men and women who are agency owners.

Agency 256

Agency Communications Public Relations Media 256

VideoWeek

MARCH 26, 2024

“While some people might be interested in learning more about companies’ sustainability efforts, brands need to consider the right media to communicate those,” Florencia Lujani, Strategy Director, Culture & Climate at Media Bounty, tells VideoWeeek.

Advertising 111

Advertising Entertainment Fashion Non-Profit 111

Basis

MARCH 27, 2024

It seems that for many companies, amidst continuing economic uncertainty and in the lack of acute public pressure such as that felt in the wake of Floyd’s murder, DEI has been relegated to a “non-mission critical” investment. What are leaders getting wrong about DEI work in 2024? Lois Castillo : First, the obvious answer: Not doing it.

Conversion 83

Conversion Advertising Media Marketing 83

Martech

OCTOBER 25, 2023

A CTV ad campaign for The Trevor Project , which helps LGBTQ young people in crisis, has achieved remarkable results, including a 31% increase in recall among 18- to 34-year-old viewers, according to third-party research. The pro-bono effort is the work of digital advertising platform GumGum. An example of an In-Video overlay.

Impressions 92

Impressions Non-Profit CPM MarTech 92

Digiday

JULY 12, 2022

The layoffs at Inven Global, the long-running English-language division of a Korean gaming site , were only the latest in a deluge of similar moves that have rocked the gaming and esports media industry in recent months. “But I have no idea what [that] will look like.

Media 79

Media Non-Profit Audience Impressions 79

Martech

JULY 30, 2021

Man, every time I turn around I hear about someone moving to another company. In the old days, my grandmother wrote my family’s addresses in pencil in her address book because we moved around so much. He’s figuring out his next moves to be successful. One friend had an okay job. It paid the bills, but she was bored.

Education 133

Education Shipping Marketing MarTech 133

Seth Godin

APRIL 6, 2023

It charges people double and gives them less. The network effect is sticky and hard to overcome, and as we move the internet of things from our phones to just about everything we touch, it’s worth thinking about resilience, flexibility and the reason we need something in the first place. A metaphor involving parking meters.

120

120

MNTN

MARCH 1, 2024

Discovery (WBD), are riding high in the public eye — and in reported profits. Discovery Reports Profitability While many people ( ourselves included ) raised eyebrows when the HBO and Discovery+ merger was announced in 2022, Warner Bros. It was the best of times, it was the worst of times — for streaming services, that is. Warner Bros.

Entertainment 105

Entertainment Ad Inventory Advertising Audience 105

Rob Campbell

AUGUST 16, 2023

While I know there will be some people I’ve worked with, who definitely won’t hold that view … I hope the majority do. And while there are many things I believe, adopt and hold dear, one of the most important is: always back your team in public and resolve disputes in private. I hope I’m a decent leader.

Conversion 52

Conversion Agency Marketing Advertising 52

Rob Campbell

SEPTEMBER 12, 2022

Oh I know tonnes of people – you can’t help it when you keep moving countries every couple of years – and I love soooooo many of them, but in terms of actual mates, it’s not a massive amount. However despite this, there are two people who have that moniker. They may wish they didn’t. And we did.

Agency 70

Agency Advertising 70

Martech Series

SEPTEMBER 30, 2022

To compile the Index, Refinitiv assessed publicly available data for more than 11,000 companies globally, measuring them on 24 metrics across four key pillars: Diversity, Inclusion, People Development and News & Controversies. in learning and development opportunities for its people in FY22. 1 in the past five years. “We

eCommerce 70

eCommerce MarTech Marketing 70

Martech

FEBRUARY 23, 2024

Contestants watch each other’s every move, trying to identify a weakness they can exploit. Eventually, the people you relied on will end up voting you off the island, then it’s game over. I’m not a fan of the television show “Survivor,” but let’s just say it gets viewed in our home and leave it at that. Reported spam rates (i.e.,

Marketing 96

Marketing Audience MarTech Retail 96

Fuel Lines

APRIL 12, 2017

We have moved through the “hype phase of social media when businesses felt compelled to participate because it was such a fad. Andy Polansky , CEO of global public relations firm Weber Shandwick. Social media is a primary force that is redefining the role of the men and women who oversee the world’s largest companies.

Media 274

Media Communications Public Relations Conversion 274

Digiday

MARCH 30, 2023

Independent real estate company Windermere has retooled its advertising strategy this year, moving away from linear TV into streaming and digital video as well as sharply lifting its investment in influencers. For most people it’s not a simple transaction. Home has deep, deep emotional meaning and value.

Real Estate 65

Real Estate Marketing ROI Agency 65

Martech

JULY 21, 2023

It’s in public beta as of this writing. Freshly out as a public beta is the AI assistant in the conversations inbox. HubSpot has been rolling out new generative AI features. Here we take a deeper dive into Content Assistant and explain how to get the most out of ChatSpot. So how might you use HubSpot’s Content Assistant?

Marketing 92

Marketing SEO MarTech Audience 92

Digiday

SEPTEMBER 13, 2022

based ad tech firm evaluates potential consolidation moves to either bolster its international footprint or broaden its operational expertise. PE firms have emerged as the primary drivers of M&A in ad tech, a sector of the media market that saw a glut of public listings in 2021 but has since abated.

Ad Tech 57

Ad Tech Conversion ROI Advertising 57

Martech Series

DECEMBER 8, 2022

A complete selection of both private and public market reports helps in a thorough and comparative analysis by a table of contents, publisher rating, price, and date of publication and is very useful for market researchers and data analysts alike. This is so that they can purchase digital assets using cryptocurrencies.

Non-Profit 92

Non-Profit Marketing MarTech 92

VideoWeek

DECEMBER 13, 2023

Earlier this year, a survey by Infosum found that 69 percent of LGBTQ+ people in advertising have faced discrimination in the workplace – and while progress has been made in fostering acceptance within the industry, there is clearly still work to be done. We aren’t operating in a vacuum so what happens out there happens in here.

Advertising 69

Advertising Non-Profit Healthcare Agency 69

Digiday

JANUARY 5, 2023

The spokesperson did not answer questions addressing how this will impact the people it hired to grow the hub or whether it indicated a pivot in its video strategy. They said at least 30 people had been hired for the Atlanta office by the time they left the company last fall. Turnover rate was very high.

Affiliates 66

Affiliates Entertainment Communications Advertising 66

Martech Series

JULY 12, 2022

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, announced it has completed its previously announced acquisition of Gravity R&D. Marketing Technology News: ShowHeroes Group Announces New Senior Appointments Amid Rapid Expansion.

MarTech 83

MarTech Retail Marketing Media 83

Martech

AUGUST 17, 2021

In the 18 months since we added “COVID-19” and “pandemic” to our marketing lexicon, marketers like me have been thinking about how to revise our email programs, what our customers are experiencing and how much everything could change before we move into our next version of “normal.” Does it work?

Marketing 145

Marketing Education MarTech Audience 145

VideoWeek

SEPTEMBER 28, 2022

This summer Netflix wasn’t just breaking its own records with Stranger Things and setting the advertising industry abuzz with moves towards an AVOD tier; it also reached the threshold of 30 percent European content in the majority of its relevant markets, as mandated by regulatory quotas. The public case.

Audience 116

Audience Advertising Marketing Media 116

Martech

MARCH 25, 2022

As a reputation consultant, I have handled a full range of public relations issues through Facebook, and if there is one issue that will always be as present as death and taxes, it is negative comments on social media! So, I have prepared an updated list of pro tips on how to handle the negativity. Reply to the comment!

Pop-Up 122

Pop-Up Non-Profit Media Public Relations 122

Martech

AUGUST 22, 2023

How an industrial chemical pumps manufacturer modernized its go-to-market strategy Finish Thompson is a family-owned manufacturer of pumps for moving fluids — usually chemicals — founded in 1951 and based in Eerie, Pennsylvania. B2B buying has changed dramatically in the last decade, and marketers need to change with it.

Manufacturing 74

Manufacturing SEO Communications Pharmaceuticals 74