VideoWeek

AUGUST 11, 2023

In this week’s Week in Review: Disney+ plans ads launch in Europe, UM launches a new retail media offering, and digital powers the NYT’s ads business to marginal growth. Disney has said the ads tier will be launched in the UK, Germany, France, Spain, Italy, Switzerland, Norway, Sweden, and Denmark, as well as Canada.

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VideoWeek

APRIL 26, 2024

But Google has said that more time is needed, in order to take industry feedback into account and to give the UK’s Competition and Markets Authority, which has regulatory oversight of Google’s decision, to review evidence. The research showed that the UK digital ad market grew 11 percent YoY, reaching £29.6 Top Stories Warner Bros.

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Martech

JULY 12, 2022

Marketers are hoping Amazon’s annual Prime Day sales event will give them a preview of holiday sales strategies along with a snapshot of current online shopping trends. Amazon is getting back into ‘prime’ summer season,” said Brad Jashinsky, director analyst, digital marketing at Gartner. Why we care.

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VideoWeek

FEBRUARY 2, 2024

Publicis to Pay $350 Million to Settle Claims Over Role in US Opioids Crisis Publicis Groupe’s healthcare division has agreed to pay $350 million to settle claims that it had played a role in triggering the US’s ongoing opioids crisis through its marketing tactics.

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VideoWeek

JUNE 16, 2023

In this week’s Week in Review: Uber looks to drive up ad revenues with video, Publicis and Carrefour seek to scale retail media in Europe and Latin America, and AVOD businesses team up for a new streaming alliance. It will also offer consulting services to help businesses pivot quickly into retail media.

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VideoWeek

OCTOBER 27, 2022

The retail and media giant stated its intention to open up campaign options for small- and medium-sized businesses. “We The solution provides aggregated results by combining first-party and third-party signals, the company said, providing marketers with in-flight reporting for optimising brand campaigns. Prime opportunities.

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VideoWeek

FEBRUARY 23, 2024

According to the filing, the trio also charges Fubo more for content than other distributors, suggesting coordinated efforts to eliminate competition in the sports-first streaming market. 1 this week announced they will combine their ad tech offerings in efforts to bolster the German ad market. Read more on VideoWeek.

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VideoWeek

MARCH 3, 2023

In this week’s Week in Review: FAST is forecast to account for 20 percent of the UK AVOD market, Apple TV+’s new hire suggests further moves in CTV advertising, and ITV linear sales take another hit. billion premium AVOD market, as FAST channel revenue in the UK quadruples over the next four years.

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Digiday

FEBRUARY 23, 2023

Olaplex’s image troubles come at the heels of the company’s declining streak since going public in 2021. The Olaplex case is part of a growing trend of customers taking legal action against what they allege is false advertising or misleading marketing.

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VideoWeek

DECEMBER 15, 2023

Analysts estimate the move could increase the companies’ market valuation by around 40 percent. Meanwhile in the US, the Alphabet-owned company lost a landmark case against Epic Games, when a jury decided that Google operates a monopoly in the mobile app store market.

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VideoWeek

MARCH 15, 2024

The New York judge found it plausibly alleged that Google unlawfully monopolised the online video ad market. Reddit IPO Targets $748 Million, Launches New Ad Format Reddit disclosed further details of its initial public offering (IPO) this week, as the social sharing platform seeks to raise as much as $748 million.

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Martech

SEPTEMBER 28, 2023

( This is the second in a series about how generative AI is impacting marketing. Despite the proliferation of visual content, words and text are still the mainstay of digital marketing. Our content often revolves around words — from calls-to-action to product descriptions to social posts — marketers rely on language to tell a story.

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Digiday

SEPTEMBER 20, 2022

Emerging channels: retail media and CTV. Take Criteo, for instance, which has made efforts to shed its historic reputation as an ad retargeting company in favor of becoming known as a purveyor of retail media. However, away from the PR-approved public conversations, the business opportunities these present will also likely arise.

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Cookies Ad Tech Conversion Retail 65

All About Advertising Law

MARCH 15, 2023

In March 2022, James launched the first rulemaking process with an Advance Notice of Proposed Rulemaking , which sought public comment on whether and how the attorney general might provide regulatory guidance in the area of price gouging.

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Retail Manufacturing Marketing Advertising 52

MNTN

DECEMBER 1, 2022

To tap into an increasingly cord-free viewership, brands are incorporating CTV and OTT into their omnichannel marketing mix with winning results. This year’s tournament, held in Qatar, has been home to plenty of controversy and geopolitics playing out in a public forum – and that comes with big risks for brands. over last year.

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Martech Series

NOVEMBER 29, 2022

There are a lot of fundamentals that marketers and advertisers need to keep in mind to drive an effective contextual ad campaign; Khalid El Khatib, Chief Marketing Officer at Stack Overflow weighs in with some best practices: Welcome to this MarTech Series chat, Khalid, what inspires you about B2B marketing today?

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MarTech Marketing Communications Retail 83

Digiday

JUNE 22, 2022

Although Omnicom and Amazon have been quietly collaborating for more than a year, the holding company only now went public with their work together, which enables Omnicom Media Group agencies to access data from the Amazon Marketing Cloud (AMC) to improve e-commerce planning, media mapping and sales forecasting. .

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Retail eCommerce Agency Media 71

VideoWeek

FEBRUARY 16, 2024

In this week’s Week in Review: OpenAI unveils impressive text-to-video capabilities, TF1 sees positivity in the ad market, and The Independent enters talks to take control at BuzzFeed UK & I. The French broadcaster said ad revenues fell 2.1 percent YoY during 2023, but actually rose 1.7 percent in the second half. Read on VideoWeek.

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All About Advertising Law

AUGUST 25, 2022

Section 396-r of the New York General Business Law prohibits sellers of goods and services that are “vital and necessary for the health, safety and welfare of consumers or the general public” from selling such goods or services “for an amount which represents an unconscionably excessive price.” This week, a New York appellate court disagreed.

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Digiday

NOVEMBER 23, 2022

But it’s still Q4 … classic Q4,” said a commerce editor who sits on the branded content team at a multi-publication media company and spoke on the condition of anonymity. “I I literally just upped my dose of Bupropion, because the last few weeks have been so crazy.”. While some U.K.-employees

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VideoWeek

NOVEMBER 18, 2022

MRC SVP David Gunzerath said in a statement that Nielsen has made significant strides in fixing problems which led to its suspension, adding that the council may consider reinstating Nielsen’s accreditation “relatively soon” Channel 4 Announces Retail Media Partnership with Nectar360. Top Stories. The Week in Tech.

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VideoWeek

JULY 28, 2023

Now, marketers can match events that a household did across different devices in a cookieless, privacy-compliant manner, resulting in a more accurate conversion rate.” IAS will measure IVT for Criteo’s network of retail media partners, ensuring that marketers are reaching real users. Read more on VideoWeek.

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VideoWeek

JANUARY 19, 2024

I think quite simply if Congress could clarify that the use of our content and other publisher content for training and output of AI models is not fair use, then the free market will take care of the rest,” he said. The goal was to kickstart the creation of more premium content on Twitch, attracting new sponsors and advertisers.

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VideoWeek

JULY 8, 2022

The service was due to launch in France in 2023 but has been replaced with a new combined streaming service in the French market. This acquisition is evidence of our commitment to France and Germany,” said Azerion co-CEO Atilla Aytekin, “two of the most important markets when it comes to digital advertising.”. Top Stories.

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Digiday

JUNE 27, 2022

The article was first reported on, and published by Digiday sibling Modern Retail. Athletic footwear company Hoka is taking to marketing platforms like connected TV in its first-ever global ad campaign, marking a big public leap for a brand that’s been busy with behind-the-scenes retail growth.

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VideoWeek

AUGUST 25, 2023

Retail media spend is on track to reach $141.7 percent of retail media spending. The outlook suggests Alibaba, Alphabet, Amazon, ByteDance and Meta will yield a combined market share of 51.9 Ad spend is projected to grow 4.4 percent in 2023 and 8.2 billion next year, accounting for 21.8 percent of total spend. percent by 2024.

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Digiday

SEPTEMBER 9, 2022

During the federal agency’s first public hearing related to “commercial surveillance and data security,” experts and members of the public addressed concerns about data privacy while also suggesting where they thought regulation could be used and the potential impacts on businesses and consumers. It also comes as U.S.

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Machine Learning Retail Electronics Ad Targeting 57

Digiday

JUNE 5, 2022

Twitter remained in the spotlight last week as shareholders sued Elon Musk and Twitter itself for driving stocks down due to sowing doubt in the potential acquisition deal in his Tweets following its public announcement last month. million in Series B funding to widen its catalog of networks in retail stores. Carly Weihe.

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Finance Media Entertainment Retail 63

VideoWeek

APRIL 19, 2024

And 40 percent of new subscribers signed up for the ad-supported tier, in markets where that tier is available. Sony has so far avoided launching its own streaming service, instead choosing to license its content to third parties (though it has started running FAST channels in some markets).

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Media Pop-Up Agency Advertising 52

VideoWeek

APRIL 14, 2023

Meanwhile, the company has started labelling public broadcaster accounts as “state-affiliated” or “government-funded”, prompting media organisation NPR to abandon the platform. Connected TV and retail media are also expected to grow this year, due to the scale and addressability offered by these media channels. percent. “Our

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Martech

JULY 12, 2023

The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US. Marketers are now understandably exploring new platforms to host their campaigns without compromising reach or quality.

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VideoWeek

AUGUST 5, 2022

The roll-out will begin in markets already carrying HBO Max (the US and Latin America) before reaching Europe and Asia Pacific in 2024. We remain convinced that market consolidation is necessary to compete with the global tech platforms,” said RTL Group CEO Thomas Rabe. Top Stories. Warner Bros. Discovery to Dissolve HBO Max.

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InMobi

NOVEMBER 18, 2021

Waiting in the wings, legacy retailers including supermarkets and e-commerce players are also getting in on the act. DOWNLOAD OUR REPORT It’s clearly a fast-moving space, so what are the opportunities and threats for retailers, agencies and FMCG firms alike? Retail Challenge or Opportunity?

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VideoWeek

OCTOBER 1, 2022

Non-broadcaster CTV revenues meanwhile are expected to see continued strong growth, particularly given the entrance of Disney+ and Netflix into the AVOD market. Sky will hope the device will help it capture a larger share of the UK’s CTV device market by offering a cheaper alternative to its Sky Glass TVs. Top Stories.

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VideoWeek

JUNE 9, 2023

Meanwhile Viant’s stock price is 90 percent down from February 2021, with a market capitalisation around $280 million. LiveRamp shares have recovered recently, with a current market capitalisation around $1.6 An internal presentation reveals the social media firm has regularly missed weekly sales projections by as much as 30 percent.

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Digiday

OCTOBER 19, 2022

First off, I have to ask about Semafor’s marketing strategy on Twitter. and sub-Saharan Africa – [respectively] the most developed media market in the world and the fastest growing – to try to spend a lot of time [over] the next 10 years really filling in, in a lot of other places. edition and a sub-Saharan African edition.

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Media Retail Finance Shipping 69

Martech Series

DECEMBER 8, 2022

Questex’s Digital Signage Experience 2022 (DSE), the preeminent event and digital platform for the digital signage industry, brought together the entire ecosystem from advertising, brand marketing, experience design, entertainment, hospitality, and retail, as well as IT systems integrators, manufacturers and more.

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Entertainment Education Retail Manufacturing 87