Martech Series

AUGUST 2, 2022

Brands that embrace Whole Brand Thinking see higher returns, faster growth and increased customer loyalty. Independent creative idea company Barkley has released its third annual State of the Whole Brand report and research study, “How to Build a Whole Brand. “Everything is theater.

Marketing 81

Marketing MarTech 81

Digiday

JUNE 14, 2022

Now that the updated standards are on the horizon, in-game ad companies are feeling confident in their products, anticipating that the increased transparency and accountability will spark an influx of brands and marketers into the space. The new guidelines will be available on the IAB’s website for public comment until July 15.

Viewability 68

Viewability Advertising Ad Tech ROI 68

Digiday

MARCH 9, 2023

G3 licensed the Sports Illustrated brand from The Arena Group to create Esports Illustrated. By launching an esports publication under the umbrella of Sports Illustrated, Esports Illustrated hopes to use the SI brand as a springboard to become the “MTV of esports,” according to G3 CEO L. Anthony Gaud.

Media 60

Media Entertainment Audience Communications 60

Martech

FEBRUARY 24, 2022

However, this is shifting as more brand marketing teams embrace immersive tactics. According to Johnson, many marketers see astounding results when effectively employing web-based AR, “In some instances, marketers are seeing AR outperform the benchmark by 95x, a 70% increase in brand retention, and a 4x increase in online purchases.

Marketing 131

Marketing Communications Audience Media 131

Paleo AdTech

DECEMBER 10, 2023

Yet there began another stage of Ari’s career – this time, as an influencer – when Business Insider, then pathologically obsessed with Google, ran a story called “ Who’s Who at Google New York ,” by Nicholas Carlson (who later wrote a very good book about Marissa Mayer and Yahoo ). Fit was suboptimal.

Header Bidding 52

Header Bidding Non-Profit Ad Tech Ad network 52

Digiday

OCTOBER 23, 2022

At the moment, the augmented reality space is a bit of a wild west, with creators using Niantic’s technology to virtually modify privately owned locations in the physical world or experiment with brands’ intellectual properties in funky ways. Can he monetize these public buildings?”.

Real Estate 52

Real Estate Communications Ad Space Marketing 52

Digiday

FEBRUARY 16, 2023

During the company’s subsequent earnings call, The Trade Desk’s CEO Jeff Green cited published figures from Insider Intelligence hinting at a rebalancing of marketers’ budgets away from walled gardens, and towards “the open internet.” Insider Intelligence’s data is defined on a net basis, not a gross basis.

Demand Side Platform 68

Demand Side Platform Ad Tech Cookies Media 68

Digiday

APRIL 23, 2023

So a news brand built for — and dependent on — a social media audience, could be facing the same algorithm-induced issues that occurred in 2016. Most of the social traffic was coming from Facebook for both publications — 56% of BuzzFeed News’ social traffic was from Facebook, compared to 55% of HuffPost’s. AI or IPO to blame?

Non-Profit 76

Non-Profit Media Finance Audience 76

Martech

MAY 15, 2023

Thanks to Marc Sirkin and the team at MarTech for allowing me behind the curtain of MarTechBot, providing insider access to how it’s being trained, the underlying tech, and the real-time learnings. It may not be released to the public, but the potential benefits demand that we all start taking tangible steps now. Echochamber effect.

MarTech 82

MarTech Impressions Marketing 82

Martech

FEBRUARY 15, 2023

I recently completed Max Fisher’s book, “The Chaos Machine: The Inside Story of How Social Media Rewired Our Minds and Our World.” Further, it is important to consider ethics when brands form relationships with their audiences using personalization. ” So, don’t act like it.

MarTech 96

MarTech Conversion Rate Conversion Ad Targeting 96

Martech Series

OCTOBER 28, 2022

RFOX VALT’s integration of RaSNIA:FEAR is a significant milestone in the RFOX-branded metaverse’s mission to be a complete immersive ecosystem. A collection of 10,000 RaSNIA:FEAR NFTs representing Witches, Gargoyles, Hunters, Healers, or Konchimas was minted out within an hour of the public release.

MarTech 106

MarTech Marketing 106

Digiday

FEBRUARY 6, 2023

Nowhere is this more apparent than the esports industry, whose former-pro-gamer executives often lack the commercial nous and marketing smarts to transform their hype-fueled brands into sustainable companies. “The downside, however, is that most of them are not business people.” “They’re like, ‘who are these people?

Shipping 72

Shipping Communications Manufacturing Marketing 72

Paleo AdTech

MARCH 17, 2023

Yet there began another stage of Ari’s career – this time, as an influencer – when Business Insider, then pathologically obsessed with Google, ran a story called “ Who’s Who at Google New York ,” by Nicholas Carlson (who later wrote a very good book about Marissa Mayer and Yahoo ). Fit was suboptimal.

Header Bidding 59

Header Bidding Non-Profit Ad Tech Ad network 59

Digiday

APRIL 16, 2023

They will also have better access to KarmaLab, Reddit’s in-house creative agency to help build campaigns for disruptor and challenger brands. These independent agencies are cutting-edge: they’re nimble, they’re future-looking, they’re innovative and they work with some of the coolest and best brands in the world.” “The

Agency 50

Agency Media Advertising Education 50

AdvertiseMint

SEPTEMBER 15, 2023

She has been featured in various magazines and worked with several brands and designers. She often works with fitness and activewear brands. A source of inspiration for people aiming to improve their physique, she is an ambassador of Women’s Best and co-founder of a fitness website and activewear brand. Too hot to handle.

Fashion 52

Fashion Affiliates Media Audience 52

Martech

FEBRUARY 23, 2024

The email audience They likely don’t realize it, but the email-reading public doesn’t often have a problem with email marketers like the ones I just described. Talk about an inside job. 40% of consumers check email looking for brand discounts, with 66% preferring short messages.

Marketing 99

Marketing Audience MarTech Retail 99

Flashtalking by Mediaocean

DECEMBER 13, 2021

Leveraging decades of experience and a widely respected career across top strategic marketing posts, Berkowitz will oversee key functions for Mediaocean, including global public relations, analyst relations, corporate messaging and content. Mediaocean has named David Berkowitz as Senior Vice President, Corporate Marketing and Communications.

Communications 52

Communications Marketing Machine Learning Public Relations 52

VideoWeek

JANUARY 26, 2024

But now insiders claim that the Indian company “completely reneged on the rights.” The division is designed to strengthen relationships with brands, secure new customers, and support advertisers and independent agencies. The agreement would have seen Zee pay $1.4

Media 52

Media Agency Entertainment Cookies 52

VideoWeek

DECEMBER 15, 2023

The company said 15 brands trialled the new formats, resulting in an 81 percent boost in long-term brand recall. Compared with regular ad breaks, the product is said to increase immediate brand recall by 73 percent. The firm forecasts Netflix revenues to jump 50.3 percent next year, to reach $1 billion.

Ad Tech 52

Ad Tech Media Agency Retail 52

Digiday

APRIL 12, 2023

I feel Q2 could be a really good quarter,” said a sales executive at a large digital publication who spoke on the condition of anonymity. “It Talk of recession is still everywhere and I do believe that there’s a tremendous weight on the shoulders of brands as a result of not knowing what the latter half of this year is going to bring.

Media 63

Media SEO Ad Tech Food 63

VideoWeek

JULY 7, 2023

Another marketer said the level of targeting on Netflix “could get really, really interesting” for brands. And Meta CEO Mark Zuckerberg has big ambitions for the app, saying that “there should be a public conversations app with 1 billion+ people on it […] Twitter has had the opportunity to do this but hasn’t nailed it.

Agency 52

Agency Media Ad Tech Demand Side Platform 52

Martech Series

JUNE 21, 2022

To launch Archer’s brand, we were faced with the ultimate challenge: creating a category from scratch and reconfiguring consumer’s expectations. Before plunging into messaging and our brand look and feel, we surveyed the broader landscape. Take your learnings and make them work for the vision of your brand.

Marketing 88

Marketing Education Audience MarTech 88

Ad Monsters

FEBRUARY 7, 2024

Oliphant then led a Solutions Team at IBM’s Watson Advertising division, utilizing Weather Company assets and IBM tech to help create and scale products like the AI-based Watson ad unit and real-time weather-enabled ad targeting inside Facebook.

Ad Tech 106

Ad Tech Media Agency Audience 106

Martech

APRIL 26, 2023

You can now see these new CTAs inside the campaigns tool as “CTAs (Beta).” Previously, partitioning content in your knowledge base for internal users, customers and the public required using lists and assigning permissions at the article level.

Pop-Up 89

Pop-Up A/B Testing Banner MarTech 89

Digiday

JULY 11, 2022

Ball is also known as a metaverse leader, largely due to the influence of his self-published essays on the topic, which helped bring the concept to the forefront of the public consciousness in recent years. In advance of its publication, Digiday contacted Ball to learn more about his vision for the virtual world to come.

Manufacturing 91

Manufacturing Finance Media Marketing 91

Digiday

APRIL 5, 2023

What follows is the inside track on the app, what it means for marketers, how it fits into the wider TikTok drama and much more. But while advertisers are in exploratory mode, there’s still been minimal action from brands. Are brands getting involved? market,” said Babar Javed, director of public affairs at Z2C Limited. “It

Marketing 73

Marketing Fashion Agency Food 73

Digiday

JANUARY 29, 2023

“Probably the biggest change inside our business is we’re thinking more about sustainable profitability rather than just top-line growth at all costs. ” Atlas Obscura is currently conducting a search for a new head of brand partnerships and a director of media. “Overall, we expect to be profitable this year.

Media 64

Media Marketing Entertainment Conversion 64

Digiday

JULY 24, 2022

With a growing portfolio of brands, they’re not there yet, of course, but one day. While that’s something brands have publicly stated they are working to commit more ad dollars to with pledges made over the last two years to do more and do better it’s still a problem that needs long-term commitment.

Media 65

Media Non-Profit Agency Audience 65

Digiday

NOVEMBER 14, 2022

From Twitter’s hostile takeover to Meta’s disgruntled investors , social media giants are faltering in the eyes of marketers, leaving brand executives unsure of their investments in them and scrambling to find the next social media superstar. million of them monthly, to be exact) and brands alike. Enter BeReal.

Media 70

Media Agency Advertising Marketing 70

VideoWeek

APRIL 28, 2023

“The BBC fulfils an essential public service function – it must have the planning, resources and wider infrastructure support to do so.” “The BBC fulfils an essential public service function – it must have the planning, resources and wider infrastructure support to do so.” billion. .

Agency 52

Agency Non-Profit Ad Exchange Media 52

Digiday

MARCH 26, 2023

The organization signed a brand partnership with Razer in June 2022 and boasts a total social media following of 1.7 But it’s also just advantageous branding for OTK. Well, it’s going to be brand partnerships. million, according to the data platform GEEIQ. And how do we pay for the production?

Media 64

Media Conversion Audience Marketing 64

Digiday

MARCH 12, 2023

To get an inside look into how creators have been affected by the so-called esports winter, Digiday reached out to a concerned gaming content creator for the latest edition of our Confessions series, in which we exchange anonymity for candor. But in 2023, the bottom has fallen out. ’ The whole thing is just a mess. Talk about it.

Shipping 63

Shipping Conversion Audience Agency 63

Digiday

JULY 6, 2022

Fellow beauty conglomerates Estée Lauder Companies, L’Oréal and LVMH made similar statements soon after, as did multiple smaller brands. The same is true of another beauty brand CEO who runs a business in a state where abortion is still legal. .” Ulta Beauty has more than 40,000 associates. workforce is female-identifying.

Fashion 52

Fashion Retail Marketing Conversion 52

Digiday

MAY 4, 2023

Brands can now buy ads in publishers’ TikTok content TikTok announced a new ad offering to brands at its closed-door NewFront presentation on Thursday. The Wall Street Journal reported publishers will get a 50% cut. Gone are the days when other large digital media companies like BuzzFeed Inc. revenue & APAC.

Media 64

Media Fashion Audience Education 64

Digiday

MARCH 1, 2023

based publications are fairing in the U.S. To improve brand awareness in the U.S., Two key focuses would be increasing our direct partnerships — whether that be through video or branded content deals — and then also looking at the efficiencies of our programmatic setup,” Tapper said. “We’ve Insider and Morning Brew.

Media 61

Media Pharmaceuticals Audience Agency 61

VideoWeek

MARCH 15, 2024

The news was first revealed by inside sources, before Musk posted on X that the app was “coming soon”. Adalytics’ study found that most Fortune 500 brands, as well as multinational non-profits and government bodies, are still running on MFA.

Media 52

Media Agency Audience Non-Profit 52

Martech

AUGUST 3, 2022

I was fortunate enough to work on this project, full disclaimer, so I’m a bit biased but also had an insider’s view of the project from start to finish. The second B2B campaign on this list may surprise you, as it was built by a more traditional brand — Chevron.

Education 110

Education Communications Audience Brand Awareness 110