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Glassdoor Launches Advanced Filters To Find Companies Highly Rated for Work/Life Balance, Diversity & Inclusion and More

Martech Series

-Glassdoor Users Can Now Search for Companies by Workplace Factors or Demographic Group Ratings. -43% The advanced filtering capabilities allow job seekers to easily search for companies based on millions of insights publicly available on Glassdoor. According to a new Glassdoor survey conducted by The Harris Poll, 43% of U.S.

MarTech 83
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How to stay visible as AI transforms SEO

Martech

People are increasingly getting their questions answered directly in the chat or through supplemental results on the search results page. Dig deeper: Bard and ChatGPT will ultimately make the search experience better You should aim to consistently demonstrate expertise in your industry (i.e. AI is supplementary to search.

SEO 126
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5 Digital Marketing Tactics Your Business Can Utilize To Improve Its Presence and Brand

Ad Rants

You may be a little tired by now of search engine optimization (SEO). As a reward for publishing quality material, the search engine rewards your company by increasing its online authority. Be sure to try some of the newest publication options out there, like LinkedIn Collaborative Articles. Double down on SEO.

SEO 201
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Gaurav Kachhawa: Looking forward with AI

Martech

Gaurav Kachhawa is the CPO of Gupshup, which builds advanced conversational messaging platforms. How do I make sure that the bot can answer the question and they can then use that instead of internal searches?” Instead of a horizontal AI general-purpose search, it’ll be a vertical search. How do I train them?

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The Google anti-trust trial: A deep dive into the details

Martech

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone.

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6 ways to use generative AI for your marketing

Martech

Initially, there were concerns that AI-generated content would rank lower in search engines. However, Google has clarified that using AI for content creation is not against their guidelines: Will AI content rank highly on Search? If it is useful, helpful, original and satisfies aspects of E-E-A-T , it might do well in Search.

Marketing 141
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US Advertising Revenues to Jump 16% in 2022 on Higher Consumer Spending, Corporate Revenues

Martech Series

US advertising service revenues are forecast to advance 8.0% public relations agencies. For example, advertising revenues earned by television networks, newspaper publishers, social media websites, and internet search engine providers are excluded. Search engine optimization (SEO) services are also excluded.