InMobi

SEPTEMBER 14, 2021

Now, as lockdowns around the world begin to ease, mobile continues to take center stage in determining the growth of QSRs. According to leading publisher QSR magazine, consumers will continue to use mobile apps for food delivery post-lockdown and are likely to spend more on food delivery now than before the pandemic.

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Marketing Food Rich Media Mobile Ads 52

Clearcode

AUGUST 13, 2023

Back then, the mobile app market was worth just $206 million. million apps are available on the App Store and consumers are predicted to spend $33.9 Taking all that into consideration, in-app mobile advertising presents a great opportunity for advertisers. How Are In-App Ads Served? Fast forward to 2023, when 1.96

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

Brid.tv

DECEMBER 14, 2022

So you’ve come up with a great idea for a mobile game. Ideally, you get to make money off of your mobile game app. In order to do that, however, you will first need to learn more about mobile game monetization. hide ] What Is Mobile Game Monetization? What Is Mobile Game Monetization? But what do you get?

Non-Profit 58

Non-Profit Video Ads Ad Inventory Fill rate 58

Adtelligent

JULY 19, 2022

There are several ways of organizing this process that includes various tools to help spread the ads through different channels. Each advertising channel is unique in its way of placing the ad, the type of goals it helps to achieve, the ad formats it supports, and the question of the pricing metrics it employs.

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InMobi

SEPTEMBER 2, 2013

As the mobile juggernaut rolls on, fundamental shifts are taking place in the way consumers use mobile devices (moving from feature phones to smartphones) and consume content (rich media, multi screening).

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InMobi

MAY 12, 2016

Today, we announced partnerships with leading demand-side-platforms (DSPs) Adelphic, AppNexus, The Trade Desk, TubeMogul, AudienceScience and Turn to scale high engagement mobile video ad formats across in-app programmatic inventory. digital media dollars by 2017, or $7.43 digital media dollars by 2017, or $7.43

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Demand Side Platform Rich Media Viewability Mobile Ads 52

InMobi

SEPTEMBER 3, 2012

From a mobile perspective, the Alcohol industry have certainly embraced Mobile Advertising, and Rich Media in particular running cutting edge Gamification campaigns to campaigns that fully integrate creative with phone functions.

Mobile Ads 40

Mobile Ads Rich Media Agency Marketing 40

MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. But, that’s not always the case for mobile rich media. Video ad serving.

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InMobi

JANUARY 23, 2022

Apple’s launch of its App Tracking Transparency (ATT) framework has sent shockwaves throughout the mobile advertising industry. By making IDFAs (Apple’s device-level Identifier for Advertisers) available to advertisers and ad tech only on an opt-in basis, in-app advertising is not as targeted as it once was. In the U.S.,

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Banner Viewability Cookies Click Through Rate 52

Automatad Inc.

OCTOBER 26, 2023

Share Tweet Share In the ever-evolving digital advertising landscape, choosing ad formats is an influential decision for advertisers and publishers alike. However, the challenge lies in delivering ads that enhance the user experience rather than alienate the audience. It can cause publishers to lose a significant amount of money.

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Lemonads

FEBRUARY 2, 2021

For decades, marketers and innovative companies have been prophesying that the future of the digital advertising industry is in mobile. But, did you know that mobile web traffic actually overtook desktop as the global leader since 2017 ? At lemonads, we know how profitable and fun mobile campaigns can be.

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InMobi

SEPTEMBER 5, 2017

Now, more than ever, people are using their mobile devices for every aspect of their daily lives. spent twice the amount of time on their desktop computers than their mobile devices. times more media time to their mobile devices than their desktops. times more media time to their mobile devices than their desktops.

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InMobi

OCTOBER 17, 2014

This holiday season, more than any other, Brands can look forward to a powerful gift; for shopping is all set to be mobile-fueled. eMarketer estimates that US mobile sales will grow by 37.3%, more than twice the rate of e-commerce overall. of all retail sales in the US in 2014 will come from mobile devices. jump this year.

Rich Media 52

Rich Media Mobile Ads Retail Ad Inventory 52

InMobi

AUGUST 21, 2017

Consumers are increasingly using their mobile phones to work and play, and brands and retailers are responding to this behavior with mobile advertisements. According to eMarketer, in 2016, mobile advertisers spent $46 billion on ads. More than half of that money, $24 billion, was allocated to unseen browser ads.

Video Ads 52

Video Ads Banner Rich Media Manufacturing 52

InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Why did mobile advertising spending grow in 2019? In the U.S., In the U.S.,

Advertising 52

Advertising Banner Marketing Rich Media 52

InMobi

AUGUST 9, 2013

In a continuously evolving world of mobile display advertising, different variations of ad formats now play a critical role in the success of engaging with customers. The full-page interstitial ad is probably one of the most interesting solutions to this problem.

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InMobi

NOVEMBER 12, 2014

Time For Advertisers To Open Up To The Mobile Reality? There are close to 7 billion mobile subscriptions worldwide, which is equivalent to 95% of the world population. The number of mobile phone users are estimated to be 4.5 This year's projected mobile ad spending growth will raise the medium's share of the ad market to only 9.8

Mobile Ads 52

Mobile Ads Pop-Up Rich Media Banner 52

InMobi

DECEMBER 2, 2014

An Indian TV network cleverly combined this feature with mobile video ads to drive viewership for a movie that it was telecasting. Crafted by InMobi, the mobile video ad unit allowed users to store telecast timings directly from the ad. Mobile video currently accounts for over a quarter of video consumption.

Video Ads 52

Video Ads Rich Media Mobile Ads Audience 52

Ad Monsters

NOVEMBER 14, 2022

Some of the key components to creating that experience are making sure the ad reaches the right audience and the creative assets keep them engaged with your content. . Emodo, a brand that prides itself on helping advertisers and publishers create memorable connections with consumers, aims to do just that with the launch of Adapt.

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InMobi

JULY 15, 2014

Whether you are in apparel or consumer electronics, if you are interested in influencing shoppers’ online or in-store behavior during the 2014 holiday season you are probably considering mobile as part of the solution. Major advances in targeting, creative, and attribution have put mobile advertising on top this holiday season.

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Banner Mobile Ads Rich Media ROI 52

InMobi

JANUARY 10, 2019

The very best marketers - the ones that always hit their goals and move the business forward - advertise in mobile apps. Mobile ad spending and ad revenues will likely reach record highs in 2019, predicts eMarketer. LEARN MORE What’s so special about in-app mobile advertising? In the U.S.,

Advertising 52

Advertising Marketing Mobile Ads Banner 52

InMobi

SEPTEMBER 30, 2019

Here’s how to take in-app mobile performance advertising to the next level. Running mobile performance advertising campaigns but want to scale them to see more high-quality app installs? Here’s what you can do to expand the reach of your in-app performance marketing efforts and achieve unprecedented mobile growth.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

InMobi

JULY 15, 2016

The mobile device is an indispensable screen in a consumer’s life. Users reportedly spend approximately 240 minutes on their mobile device every day for a variety of purposes. It is no surprise then that mobile has become a core component of every media planners strategy.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

InMobi

APRIL 18, 2013

The auto industry has traditionally relied on conventional marketing means such as TV advertisements, bill boards and print media to drive sales. But over the last couple of years there has been a tremendous shift towards the Internet, social media and mobile. Why this shift to mobile?

AutoMobile 52

AutoMobile Rich Media Geo targeting Manufacturing 52

InMobi

OCTOBER 17, 2013

Seung-Yeon explains the outlook of Korean mobile advertisement market and how media can survive in the mobile era. Article: [link] - Bullet points - Korean Mobile Advertisement Market Since more than 50% Koreans have started to use smartphones, the mobile ad market is rapidly growing as well.

Mobile Ads 40

Mobile Ads Food Rich Media Electronics 40

InMobi

DECEMBER 30, 2013

2013 was a year where many businesses started to prioritize their effort on emerging services like mobility, cloud and analytics. Tablets and smartphones are more popular than desktops and mobile devices have surpassed desktops in enabling people to do more on the internet regardless of physical location.

Marketing 52

Marketing Mobile Ads Communications Rich Media 52

InMobi

APRIL 29, 2014

From parenting to beauty habits and from mobile devices to social media behaviors, moms are driving and shaping the new digital world. With a do-it-all attitude, moms are not only taking care of their families but are also driving social media trends and smartphone usage. This generation now devotes an average of almost 2.3

Mobile Ads 52

Mobile Ads Geo targeting Education Entertainment 52

InMobi

MAY 12, 2015

Mobile ads aren’t just art. Great mobile ads don’t just look pretty; they grab consumers’ attention and proceed to both inform and entertain. Great mobile ads don’t just look pretty; they grab consumers’ attention and proceed to both inform and entertain. “[An artist is]. Some with a brush.

Rich Media 52

Rich Media Mobile Ads Education Entertainment 52

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. RhythmOne Multi-platform Ad Exchange offering solutions for mobile app developers and web publishers.

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Ad network Mobile Ads Ad Exchange Fill rate 97

InMobi

JULY 29, 2013

Mobile devices are transforming the consumer mobility landscape across the world, and have become more of an always-on personal companion. With the rapid penetration of smartphones, Internet and email, traffic on mobile devices has already started taking over desktops. So what does it mean for the marketers?

Mobile Ads 40

Mobile Ads Rich Media Mobile Search Retail 40

InMobi

OCTOBER 11, 2012

InMobi recently partnered with the Mobile Marketing Centre of Excellence at the Interactive Advertising Bureau (IAB) on a study on Mobile and the Movies  in the US. The likes of Fox Theatres in Nairobi also have a good mobile presence.

Rich Media 40

Rich Media Marketing Banner Mobile Ads 40

VideoWeek

AUGUST 12, 2022

1 Sees Fall in Ad Revenues. The broadcaster said these results were positive, given that ad revenues in Q2 last year were particularly strong, and in light of the current global macroeconomic context. Top Stories. ProSiebenSat.1 German broadcasting group ProSiebenSat.1 billion to €4.375 billion. billion to €4.375 billion.

Advertising 98

Advertising GDPR Banner Healthcare 98

InMobi

JUNE 29, 2012

Make money from your Marmalade app through the display of rich, targeted adverts from InMobi - the largest independent ad network. InMobi has a dedicated sales network which is instantly capable of monetizing your mobile ad inventory in any region of the world. Download the modules now to maximise your earning potential!

Rich Media 52

Rich Media Banner Ad Inventory Mobile Ads 52

InMobi

OCTOBER 10, 2012

It is no surprise that mobiles are changing the way consumers search, shop and interact with one another. Mobile media, the mobile web, apps and text messaging are transforming the shopping experience and the way consumers interact with brands. check prices and product details).Having

Marketing 40

Marketing Mobile Ads Brand Awareness Rich Media 40

InMobi

DECEMBER 12, 2013

Japan is a country that thrives and succeeds with technology, so with iOS and Android devices reshaping the Japanese mobile market, smartphones have taken the entire country by storm. Gaming is the largest category of demand with social media on the rise. In 2012, Japan surpassed the U.S. in terms of smartphone app revenue generation.

Mobile Ads 40

Mobile Ads Rich Media Banner Ad network 40

InMobi

JANUARY 3, 2013

The mobile phone is emerging as the most used digital device by a big margin, and this trend is only expected to continue: This is corroborated by several surveys that show a steady increase in mobile media consumption. While Koreans consume an average of 5.7 hours overtaking TV (2.35 hours) and PCs (1.6

Rich Media 40

Rich Media Mobile Search Retail Mobile Ads 40

InMobi

AUGUST 21, 2013

Mobile phones have elevated from a means to communicate into the channel of choice for information source. It is known fact that Mobile devices have completely changed the way consumers shop, and search for information. Mobile phones have been impacting every business and travel industry is no exception.

Marketing 52

Marketing Geo targeting Mobile Ads Rich Media 52