AdExchanger

JANUARY 18, 2023

AdTheorent has a new tool that uses machine learning and seed data to score programmatic inventory based on the likelihood. The post AdTheorent Is Using Machine Learning To Predict Effective Inventory appeared first on AdExchanger. Signal loss calls for the use of, well, other signals.

Machine Learning 109

Machine Learning Audience Advertising 109

AdExchanger

APRIL 27, 2023

The new hot trend in platform advertising is to put the machines in charge of everything. It’s true of Google, true of Facebook and, even more so as of today, The post Amazon Is The Latest Major Ad Platform Going All-In On Machine Learning Tech appeared first on AdExchanger.

Machine Learning 117

Machine Learning Advertising 117

AdExchanger

SEPTEMBER 20, 2022

The term “machine learning” seems to have a magical effect as a sales buzzword. Continue reading » The post Machine Learning Isn’t Magic – It Needs Strategy And A Human Touch appeared first on AdExchanger. Today’s column is written by Jasmine Jia, associate director of data science at Blockthrough. Couple that.

Machine Learning 108

Machine Learning A/B Testing Media 108

AdExchanger

APRIL 7, 2023

The online adult retailer Adam and Eve is tapping into machine learning to help. The post The Adult Retailer Adam And Eve Embraces Machine Learning If It Means New Customers appeared first on AdExchanger. Finding new customers is hard work.

Machine Learning 97

Machine Learning Retail Conversion Media 97

AdExchanger

APRIL 30, 2023

Can’t Spell “Brain Drain” Without AIs Silicon Valley giants bet the house on machine learning software to automate The post Machine Learning Is Elementary, But Also In Charge; Stick A Pin In That appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Machine Learning 98

Machine Learning CPC Ad Exchange Affiliates 98

Adweek

JUNE 16, 2022

Reddit revealed Thursday that it has acquired software-as-a-service-based artificial intelligence platform Spell with the goal of bolstering its machine language capabilities and improving the speed and relevancy of its platform.

Machine Learning 234

Machine Learning 234

Martech Series

SEPTEMBER 26, 2022

(“mPhase” or the “Company”), a leading consumer engagement company developing a suite of mPower mobility services that increase revenue for retailers, is pleased to announce AI and Machine Learning expert Charles Martin as a member of the Company’s newly formed mPower Advisory Board.

Machine Learning 82

Machine Learning Finance Impressions Retail 82

Venture Beat

APRIL 9, 2022

While machine learning in ad tech won't replace humans, it can free marketers from tedious tasks and empower them to be superhuman. Read More.

Machine Learning 98

Machine Learning Marketing Ad Tech 98

Martech

JUNE 27, 2022

To do this, marketers are turning to artificial intelligence and machine learning. The use of AI and machine learning in this area can be applied both at the macro and micro levels. Other uses of machine learning include techniques like web scraping. ” Customer expectations have never been higher.

Machine Learning 132

Machine Learning Marketing Agency Entertainment 132

Martech Series

OCTOBER 10, 2022

Moloco, a leader in machine learning and growth solutions for performance marketers, has announced the launch of Moloco Retail Media Platform (RMP) for Singapore and Southeast Asia. million bid requests and make 4 million deep learning predictions per second. The solution is also able to process 5.5

Machine Learning 98

Machine Learning Retail Media A/B Testing 98

Exchange Wire

OCTOBER 4, 2023

An intersection of artificial intelligence and data science, machine learning has propelled digital advertising into a new era, in which enhanced automation and detailed data can be utilised to elevate advertising campaigns. The post Need to Know: How Machine Learning is Transforming Ad Targeting appeared first on ExchangeWire.com.

Machine Learning 52

Machine Learning Ad Targeting Cookies Advertising 52

Martech

NOVEMBER 10, 2022

There is a revolution in how marketers are using artificial intelligence (AI) and machine learning (ML) to help execute intelligent strategies and campaigns at scale. The post How to use AI and machine learning to boost marketing data management appeared first on MarTech. Get MarTech! In your inbox. Processing.

Machine Learning 122

Machine Learning Marketing Data Management Platform Finance 122

Martech

SEPTEMBER 27, 2021

Data-driven attribution] uses advanced machine learning to more accurately understand how each marketing touchpoint contributed to a conversion, all while respecting user privacy,” according to an announcement from Vidhya Srinivasan , VP/GM Buying, Analytics and Measurement, Google Ads.

Machine Learning 119

Machine Learning Conversion Cookies Advertising 119

Martech Series

JULY 12, 2022

C3 AI , the Enterprise AI application software company, today announced that Forrester Research has named it a Leader in AI and Machine Learning Platforms in its July 2022 report, The Forrester Wave : AI/ML Platforms, Q3 2022. “We The post C3 AI Named a Leader in AI and Machine Learning Platforms appeared first on MarTech Series.

Machine Learning 82

Machine Learning MarTech Marketing 82

Martech Series

JULY 10, 2022

Mr. Parfitt is a data, analytics and artificial intelligence expert with deep ties in the field of AI and machine learning. The post Machine Learning Pioneer Dynam.AI I am excited to start executing for this dynamic team.”. Hires AI Founder Craig Parfitt as Chief Technology Officer appeared first on MarTech Series.

Machine Learning 73

Machine Learning MarTech Agency Marketing 73

Ad Tech Daily

JULY 25, 2022

The post Waymark Launches Scalable Machine Learning Platform to Accelerate Video Creation for TV and OTT appeared first on Ad Tech Daily.

Machine Learning 82

Machine Learning Ad Tech Media Agency 82

Martech Series

NOVEMBER 8, 2022

New bias detection report enables users to confidently audit their machine learning models for bias at a glance with an easy-to-understand visualization. With the bias detection report, enterprise users can de-risk their machine learning programs.

Machine Learning 71

Machine Learning MarTech Conversion Marketing 71

VideoWeek

JUNE 8, 2022

Index Exchange today acquired machine learning (ML) specialist Rivr Technologies GmbH in its first business acquisition. Our teams share the same vision and deep passion to build solutions that leverage machine learning to unlock more insights for media owners and buyers, enabling more efficient campaigns.

Machine Learning 65

Machine Learning Demand Side Platform Ad Exchange Ad Tech 65

Venture Beat

APRIL 9, 2022

While machine learning in ad tech won't replace humans, it can free marketers from tedious tasks and empower them to be superhuman. Read More.

Machine Learning 52

Machine Learning Marketing Ad Tech 52

Martech Series

AUGUST 9, 2022

Appen Limited , the global leader in data for the AI Lifecycle providing data sourcing, data preparation, and model evaluation by humans at scale, today released its eighth annual State of AI and Machine Learning report. This year’s report reveals that sourcing quality data is an obstacle to creating AI.

Machine Learning 88

Machine Learning MarTech Marketing 88

Martech Series

JULY 20, 2022

The post Waymark Launches Scalable Machine Learning Platform to Accelerate Video Creation for TV and OTT appeared first on MarTech Series. Marketing Technology News: MarTech Interview with James Kung, Senior Director of Product Management at Foursquare.

Machine Learning 83

Machine Learning MarTech Audience Agency 83

Exchange Wire

JUNE 8, 2022

Index Exchange, one of the world’s largest independent ad exchanges, today (8th June) announced its first-ever business acquisition of Rivr Technologies GmbH (Rivr), a Berlin-based company specialising in advanced machine learning-based traffic optimisation capabilities. The acquisition accelerates Index’s efforts to address [.].

Machine Learning 52

Machine Learning Ad Exchange Advertising 52

Adweek

FEBRUARY 29, 2024

While machine learning undeniably accelerates mechanical processes and provides quicker access to enhanced consumer data, marketers should pay equal attention to the.

Machine Learning 294

Machine Learning Conversion Marketing 294

Adweek

FEBRUARY 20, 2024

For the past decade, it has been ahead of the game when it comes to focusing on the potential of artificial intelligence and machine learning to drive marketing transformation. PHD is on a mission to understand the future generation of marketing, one that will be completely reshaped by technology. That's in part because it's stuck.

Machine Learning 268

Machine Learning Agency Media Marketing 268

Adweek

JANUARY 4, 2024

Today, measurement and tech company Samba TV announced that Samba's AI offering, a suite of generative AI and machine learning technologies, will allow brands to accurately and quickly measure the impact of exposure for paid media, product placements or even sponsorships across linear and streaming.

ROI 280

ROI Machine Learning Media 280

The Ad Tech Blog

APRIL 25, 2024

Improved Accuracy: Machine learning algorithms help reduce false positives in threat detection, improving the overall accuracy of security operations. Machine learning algorithms are trained on historical data to identify patterns and predict potential security threats.

Machine Learning 130

Machine Learning GDPR Education Advertising 130

InMobi

DECEMBER 20, 2018

In terms of improving the overall effectiveness of targeted advertising, machine learning (ML) and artificial intelligence (AI) hold a lot of promise. We see the limitless potential for machine learning in digital advertising. Machine learning will continue to play a huge role across ad tech in 2019,” Lyons predicts.

Machine Learning 52

Machine Learning Advertising Header Bidding Audience 52

InMobi

AUGUST 21, 2018

Image Credit: Apple Recently, apps have started to use a significant amount of machine learning in order to personalize the user experience. For instance, Netflix uses machine learning to recommend personalized content, and Snapchat filters use a combination of augmented reality and machine learning.

Machine Learning 52

Machine Learning Audience 52

The Ad Tech Blog

APRIL 22, 2024

AdMob employs machine learning algorithms to analyze user behavior, game engagement, and ad performance data. Expansion of Machine Learning Applications : AI will play a larger role in optimizing ad placement and personalization, improving relevancy, and reducing intrusiveness.

Machine Learning 100

Machine Learning Non-Profit Click Through Rate Ad Click 100

Adweek

APRIL 13, 2023

Three agency and brand sources told Adweek they are reallocating funds back toward Meta, especially compelled by the performance of Advantage+ Shopping Campaigns, an AI-driven tool that optimizes ads across audiences and ad formats, leaning on automation and machine learning to make up.

Machine Learning 321

Machine Learning Marketing Audience Agency 321

Adweek

OCTOBER 6, 2022

Google unveiled two solutions that enable brands using its Display & Video 360 to tap first-party data and machine learning: optimized targeting and Exchange Provided Identifiers (EPID).

Machine Learning 223

Machine Learning Advertising 223

The Ad Tech Blog

MARCH 20, 2024

Startup data privacy officers can leverage data science to meet GDPR requirements by implementing machine learning models to classify and manage personal data. What specific machine learning models are effective for classifying personal data?

GDPR 130

GDPR Machine Learning 130

The Ad Tech Blog

APRIL 5, 2024

The latest developments in Google’s ad tech, particularly its focus on machine learning and AI, have significantly altered digital advertising strategies. How is machine learning changing Google ad targeting? This improves the visibility and effectiveness of ads, uplifting the overall campaign performance.

Ad Tech 100

Ad Tech Machine Learning ROI Ad Targeting 100

Adweek

AUGUST 1, 2022

The company's marketing team fed a series of generic ketchup-related prompts into research group OpenAI's state-of-the-art machine learning algorithm, Dall-E 2, which conjures up eerily detailed images from simple text inputs. The results.

Machine Learning 363

Machine Learning Marketing 363

Adweek

AUGUST 7, 2023

The video conferencing platform updated its terms of service to establish the right to use some user-level data to train its artificial intelligence/machine-learning models, without giving customers the option to opt out. Zoom has made changes to its AI strategy--twice.

Machine Learning 240

Machine Learning 240

InMobi

DECEMBER 13, 2017

Speaking on Machine Learning in the Wild , the event was a great opportunity to interact with a student group comprising experienced professionals looking to move to the field of Big Data and Analytics, and address their concerns and thoughts. Shankar Venkatagiri - Associate Professor at Indian Institute of Management Bangalore.

Machine Learning 52

Machine Learning Advertising 52

Adweek

JANUARY 5, 2023

The layoffs continue at Twitter, with Erin Woo of The Information reporting that roughly 40 data scientists and engineers who specialized in refining machine learning to optimize ads on the platform were let go late Wednesday. Twitter eliminated its press relations team and could not be reached for comment.

Machine Learning 297

Machine Learning 297