Martech

JANUARY 5, 2024

It forces us to think about the potential in terms of actual processes right across the marketing function. “ — Eliezer Yudkowsky AI and the future of DAM Digital asset management , as a process, will remain near the core of the martech stack. For example, is your DAM ready for AI?

MarTech 121

MarTech ROI Marketing Audience 121

Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market.

Marketing 113

Marketing Conversion Rate Audience MarTech 113

Martech

JANUARY 22, 2024

Imagine this: Your agency has created a clear and effective digital marketing plan. However, there’s a slight issue — you forgot to consult with the revenue operations (RevOps) team. For digital marketing agencies, driving campaigns is only half the battle. Establishing shared processes for both teams.

Agency 110

Agency Communications Machine Learning Conversion 110

Martech

NOVEMBER 10, 2023

This transition opens doors to enhanced features, improved performance, and increased security, ensuring that Drupal remains a leader in web development.” Conversely, migrating to Drupal 10 offers a chance to reassess and reinforce marketing technologies, ensuring that investments in the digital ecosystem are robust and future-ready.

MarTech 115

MarTech ROI Cookies Marketing 115

Martech

JANUARY 30, 2024

Martech promises task automation, optimized workflows and improved digital experiences, but it also creates opportunities for bad actors and cybercriminals. Call in the experts AI-enabled work environments and remote teams are more susceptible to advanced cyberattacks without an on-site tech team.

Healthcare 117

Healthcare GDPR Finance MarTech 117

Martech

SEPTEMBER 22, 2023

This is Part 3 of a four-part series on how AI will be infused into marketing automation platforms. CRM and marketing automation platform (MAP) vendors are embedding genAI capabilities into their existing applications, and so are Microsoft and Google in their general-purpose productivity suites, Office and Workspace. Register free.

MarTech 120

MarTech Pop-Up Marketing Agency 120

Martech

JULY 25, 2023

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. Are your workflows running you, or is your team in control of them?

Marketing 97

Marketing Communications MarTech Agency 97

Martech

MARCH 7, 2024

Einstein-powered semantic search Improving the global customer experience, the Spring ’24 release introduces Einstein Semantic Search. Customers can now finalize orders using their digital wallets without the need to enter shipping or payment details repeatedly. Now, businesses can cater to diverse customer needs seamlessly.

Shipping 112

Shipping MarTech Marketing 112

Martech

SEPTEMBER 19, 2023

Marketing automation leaders are faced with a big challenge: How to add new technologies that provide fresh ways of executing campaigns and engaging customers while maintaining the quality of older approaches. Here are three areas where marketing automation can help with this.

Marketing 121

Marketing MarTech Conversion 121

Martech

OCTOBER 11, 2022

The CEO and CMO are talking about investing in the marketing team to develop their skills. Marketing is about people. That means the people you serve — your customers — and the people who do the marketing — your team. The problem is that marketers are often too focused on the former and not enough on the latter.

Marketing 135

Marketing Conversion Conversion Rate MarTech 135

Martech

MARCH 29, 2023

A “more is better” notion in marketing technology results in cluttered and inefficient stacks, overspending, underutilization and poor ROI. It’s time to prioritize a strategic and holistic view of your company’s martech stack and create a lean, efficient, results-driven marketing technology infrastructure.

MarTech 113

MarTech Marketing ROI Information Technology 113

Martech

MARCH 18, 2022

Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. We also hosted dozens of presentations focused on some of the key systems powering marketing organizations. Marketing operations. Marketing operations. That list is featured below.

MarTech 122

MarTech ROI Cookies Entertainment 122

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. It employs specialized teams to handle regulated markets such as financial services.

Machine Learning 113

Machine Learning Marketing Healthcare eCommerce 113

Martech

MAY 2, 2022

WebOps — a brand’s team of developers, designers, content editors, stakeholders and more — is often overlooked as a nonessential piece of marketing operations. “By The result with WebOps can be cross-functional web teams empowered to deliver to develop, test and release website changes faster and more reliably.”.

Marketing 107

Marketing CPL Conversion Rate Communications 107

Martech

MARCH 29, 2024

Scott Middleton said McKinsey killed it by promoting an “agile transformation office” and moving away from self-organizing teams, promoting processes over people. In addition, their employee engagement scores improved from 73% to 84%. Dig deeper: 3 ways to align marketers to business outcomes 2.

Conversion Rate 124

Conversion Rate Manufacturing Fashion Conversion 124

Ad Monsters

FEBRUARY 7, 2024

Our Black History Month Listicle celebrates a host of Black ad tech and digital media professionals who are impacting the industry and the larger community of diverse professionals who are following them. After realizing Ad Tech’s potential, he joined data startups like PlaceIQ and Tapad in Product and Marketing roles.

Ad Tech 106

Ad Tech Media Agency Audience 106

Martech Series

JANUARY 11, 2023

is pleased to announce the release of Media Manager, a simple and intuitive digital asset management platform. The streamlined platform has been redesigned from the ground up with a focus on intuitiveness, allowing users to save a significant amount of time on core tasks around asset management and publishing operations.

Media 92

Media MarTech Marketing 92

Martech

JANUARY 18, 2024

Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. Connecting disjointed martech tools and platforms Meet Emily, a marketing manager at a mid-sized ecommerce company. Supporting efficient workflows across markets.

MarTech 116

MarTech Conversion Rate eCommerce Conversion 116

Martech

MAY 25, 2022

There’s nothing virtual about the sea change marketing teams have experienced in the last two years. The fact that marketers are working remotely over digital channels is a very concrete reality calling for new approaches to workflow. Here are four tactics to help your team adapt. Improve visibility and centralize.

Marketing 135

Marketing MarTech Conversion ROI 135

Martech

APRIL 27, 2023

Artificial intelligence and machine learning’s marketing use cases go beyond chatbots or personalized website recommendations. Marketing automation is more than streamlining processes, automating posting on social media, or scheduling emails. So, what does this mean for brands looking to bolster their digital presence?

Machine Learning 115

Machine Learning MarTech Marketing Agency 115

Martech

MARCH 18, 2022

Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. We also hosted dozens of presentations focused on some of the key systems powering marketing organizations. Marketing operations. Marketing operations. That list is featured below.

MarTech 110

MarTech ROI Cookies Entertainment 110

Martech

JANUARY 31, 2023

With the inevitable demise of cookies, marketers are scrambling for ways to deliver personalized experiences with user consent, all without compromising convenience or security. It’s no longer just a security requirement – it’s now the doorway into their brand’s digital user experience.

Cookies 97

Cookies MarTech Marketing 97

Martech

NOVEMBER 30, 2021

Scrum organizes projects using cross-functional Scrum teams, each one of which has all of the capabilities necessary to deliver a piece of functionality from idea to delivery. Read next: MarTech’s agile marketing for teams. Snapshot: Marketing work management platforms. The Scrum framework. Scrum events.

MarTech 117

MarTech Marketing 117

Martech Series

SEPTEMBER 28, 2022

Seasoned Executive Brings a Mix of General Management and Sales Leadership as the Company Expands Reach in Europe for its Creative Workflow and Digital Asset Management (DAM) Software. Geert brings a proven track record of general management and sales leadership skills to Lytho as we extend our presence in Europe,” said Thede.

eCommerce 94

eCommerce MarTech Marketing 94

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. Here are some of the ways marketers will improve their email programs in the year ahead.

Marketing 130

Marketing Cookies Machine Learning MarTech 130

Martech

JANUARY 16, 2024

Google Ads customer service has plummeted to an unacceptable all-time low, according to marketers. A ‘brutal’ process Mike Kelley, chief marketing officer at Sylvan Learning, has been working in marketing for almost 20 years. Nonetheless, the rep said this wasn’t the case, but did escalate the issue to their manager.

Marketing 117

Marketing ROI Agency MarTech 117

Martech Series

AUGUST 18, 2022

New tools enable digital-led customer collaboration, customer-centric product innovation, and AI-optimized customer management. Gainsight announced a breadth of new capabilities to help companies put customers at the center of their operations, improve Net Revenue Retention (NRR) and drive durable growth. Product documentation.

MarTech 88

MarTech Education Marketing 88

Martech Series

DECEMBER 11, 2022

TEAM IM Information Management experts announced the release of their ABBYY Vantage Connector for M-Files. TEAM IM Information Management experts announced the release of their ABBYY Vantage Connector for M-Files. Marketing Technology News: REAL Messenger Welcomes New Chief Data Officer Kamal Shaik.

ROI 88

ROI Electronics Manufacturing MarTech 88

Martech

APRIL 22, 2022

Algorithms are continuing to improve as well, accelerating optimization in near real-time. As AI improves, use-cases are only going to increase. Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. In this piece, we will dive deep into the value of AI technologies in marketing.

Machine Learning 145

Machine Learning Marketing ROI SEO 145

Martech

APRIL 16, 2024

If you’re like most marketers, you’ve been hearing the term “real-time” a lot lately. And you’ve probably been wondering, what is real-time marketing? It can sound like marketers need to live in the world of the Oscar contender Everything Everywhere All at Once. What do marketers mean when they say “real-time”?

Marketing 114

Marketing Communications Media MarTech 114

Martech

DECEMBER 17, 2021

Marketing work management platform Wrike on Friday announced several updates, including one that claims to be able to predict a project’s success. Read next: What is Scrum, the project management framework agile teams rely on? Marketing work management: A snapshot. What’s new? Anything else?

Machine Learning 114

Machine Learning Communications Marketing MarTech 114

Martech

AUGUST 24, 2021

Wearable technology company Fitbit was using Jira for project management, and was looking to increase efficiency for future product cycles. The tool also connects international teams with the Fitbit headquarters on a centralized platform that supports WFH and hybrid work models. It helps ensure no team gets left out.”.

Machine Learning 117

Machine Learning MarTech Marketing Audience 117

Martech

FEBRUARY 25, 2022

Customers’ expectations are rising and marketers are working to meet those expectations with personalized content at a growing number of touchpoints — from social, to website to mobile app to drive-through menu to virtual reality experience. What digital asset management capabilities does our organization need?

MarTech 117

MarTech Display Advertising Communications Marketing 117

Martech Series

FEBRUARY 16, 2023

Marketing Technology News: MarTech Interview with John Payne, CEO of Croquet After trying other CMSs and becoming frustrated with the lack of customization of components, Mindvalley built its own CMS, but it was too difficult to use for non-technical marketers.

Education 83

Education MarTech Audience Marketing 83

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

Marketing 130

Marketing Pharmaceuticals Manufacturing MarTech 130

Martech Series

JANUARY 30, 2023

Seasoned marketing and operational leaders from Atlassian and Google join DocuSign DocuSign announced two new executive appointments to round out the company’s leadership team: Robert Chatwani as President & General Manager, Growth, and Anwar Akram as Chief Operating Officer.

Marketing 88

Marketing Communications Public Relations MarTech 88

Digital Remedy

JANUARY 12, 2024

In today’s ever-evolving digital landscape, effective marketing strategies demand innovation and precision. YouTube TV is an emerging giant in the performance marketing world and is helping to push the evolution of television advertising. But how can you utilize this worthwhile platform to its fullest potential?

Advertising 105

Advertising Marketing Click Through Rate Conversion Rate 105